THE UNUSUAL FOOTBALL FIELD PROJECT

Gold Spike

Case Film

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TitleTHE UNUSUAL FOOTBALL FIELD PROJECT
ClientAP (THAILAND)
Product / ServicePROPERTY DEVELOPMENT
CategoryA07. Corporate Image & Sponsorship
EntrantCJ WORX Bangkok, THAILAND
Idea Creation CJ WORX Bangkok, THAILAND
Media Placement CJ WORX Bangkok, THAILAND
Media Placement 2 SPORE Bangkok, THAILAND
PR CJ WORX Bangkok, THAILAND
PR 2 SPORE Bangkok, THAILAND
Production MEOUR Bangkok, THAILAND

The Campaign

There are many small irregularly shaped plots scattered in Thailand, especially in the densely populated areas. Those patches of land are usually left neglected, got turned into dumpsites, or areas that teens loiter for drug activities.

Creative Execution

The Unusual Football Field was developed in Khlong Toei community, a highly populated area in Bangkok which is believed to have no usable space left. However, in reality, there are numerous asymmetrical spaces scattered across this district.

- Selected as 1 of 25 best inventions of 2016 in TIME Magazine - Selected as 1 of 10 best ideas of 2016 in Azure Magazine - Selected as 1 of 10 Designboom Big Stories of 2016

Property Development Brands” Advertising for Branding is often ignored. If we need people to be interested, we need to advertise in a new form and not just traditional Media. So we changed an advertising space, into a place where people can interact with.

Insights, Strategy and the Idea

AP THAILAND decided to design a field for playing football, which is the most favorable sport in Thailand, in order to promote relationships among the people in the community. This unusual football field has proven that designing outside boundaries can help foster creativity used to develop these useful spaces.

Credits

Name Company Position
SAHARATH SAWADATIKOM CJ WORX EXECUTIVE CREATIVE DIRECTOR
THANASORN JANEKANKIT CJ WORX CREATIVE DIRECTOR
RATTASAK MUTUTANONDH CJ WORX COPYWRITER
NITTAYA CHANANUKUL CJ WORX ART DIRECTOR
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