| Title | GOOD LUCK RIDE |
| Brand | JAPAN PARK & RESORT |
| Product / Service | SPACE WORLD |
| Category | B02. Use of Audio Platforms |
| Entrant | HAKUHODO INC. Tokyo, JAPAN |
| Idea Creation | HAKUHODO INC. Tokyo, JAPAN |
| Media Placement | HAKUHODO INC. Tokyo, JAPAN |
| PR | HAKUHODO INC. Tokyo, JAPAN |
| Production | HAKUHODO PRODUCT'S Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| tomohiko kawanishi | hakuhodo | creative director |
| Kawanishi Tomohiko | HAKUHODO Inc. | Copy Writer |
| Asano Shinji | HAKUHODO PRODUCT`S Inc. | Producer |
| Kobayashi Toshiki | HAKUHODO PRODUCT`S Inc. | Production Manager |
| Tanida Tokuo | FREELANCE | Production Manager |
| Koga Hiromi | FREELANCE | Production Manager |
| Nishioka Satoshi | HAKUHODO PRODUCT`S Inc. | Mixer |
| DAIZO IMABAYASHI | hakuhodo | Art Director |
creative idea: Sound There is a roller coaster accompanied by sound in Space World. We change its music to buddhist sutras for better luck. Buddhist sutras carried through a 1000 years in the Koya mountain, and which can only be mastered by those who went through hard practice. We recorded it with a high ranking monk. So we made a new roller coaster as an advertising media,bringing people luck just by riding. The first roller coaster in the world."Good Luck Ride"
We started "Good Luck Ride" on July.1.2016. We used PR to spread this new media. We changed the luck aim every season. Visitors come to visit multiple times, driven by change every season.
Good Luck Ride made a buzz. 30000 tweets just in Kitakyushu. Year on year customer traffic between July to September 2016 was up by 154%. People came to Space World.The roller coaster became popular again.
Because we recreate the park attraction itself and it becomes an information source for media.
Target:all the people who likes a roller coaster. We came up with a new attraction with audio without spending money, but making a buzz.