Title | CAN NOT WAIT |
Brand | CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION |
Product / Service | CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION |
Category | B08. Use of Stunts |
Entrant | HAVAS SHANGHAI, CHINA |
Idea Creation | HAVAS SHANGHAI, CHINA |
Media Placement | SHINEWORKS Shanghai, CHINA |
Production | HAVAS SHANGHAI, CHINA |
Production 2 | SHINEWORKS Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Ben Sun Erihei | Havas Worldwide Shanghai | Chief Creative Officer |
Shangyong Yang | Havas Worldwide Shanghai | Executive Creative Director |
Jack Xuan | Havas Worldwide Shanghai | Creative Director |
Kiddy Wang | Havas Worldwide Shanghai | Copywriter |
Emily Liu | Havas Worldwide Shanghai | Copywriter |
Lyon Liao | Havas Worldwide Shanghai | Art Director |
Hanmin Ming | Havas Worldwide Shanghai | Art Director |
Will Yang | Havas Worldwide Shanghai | Art Director |
Roc Wong | Havas Worldwide Shanghai | Art Director |
Jinyu Li | Shineworks Shanghai | Director |
Koko Huang | Shineworks Shanghai | Producer Director |
Coco Dai | Shineworks Shanghai | Producer Director |
Pingyi Fang | Shineworks Shanghai | Director Of Photography |
Suqiang Zhang | Shineworks Shanghai | Cameraman |
Bolin Li | Shineworks Shanghai | Cameraman |
Zhenghua Wong | Shineworks Shanghai | Producer |
Xuefeng Sun | Shineworks Shanghai | Producer |
CC Wang | Shineworks Shanghai | Producer |
Bobby Yang | Shineworks Shanghai | Producer |
Marshal Chen | Shineworks Shanghai | Assistant Director |
Fang Wang | Shineworks Shanghai | Editor |
Mark Ma | Shineworks Shanghai | Assistant Editor |
Chang Ching Chung | Shineworks Shanghai | Lighting |
Huaisuo Zhao | Shineworks Shanghai | Lighting |
People like to watch movies at cinema, especially young people. At Cathay Cinema Shanghai, we delayed the movie without the audience’s notice. 15 minutes passed, people became anxious because of waiting for film. At this time we played our video. It showed the real patients who were waiting for organ donation anxiously like this every day. No one can wait any more. When audiences experienced the feeling of waiting, they could easily sign up to become organ donors. This video was played in this way in different cinemas. After the movie, they could directly sign up to be organ donors. Also we filmed the whole process and spread it on TVC and social media.
2017.4.1 In the Cathay Cinema Shanghai, we delayed the movie without the audience’s notice. 15 minutes passed, people became anxious because of waiting for film. At this time we played our video. It showed the real patients who were waiting for organ donation anxiously like this every day. Every day 800 of them will die due to not waiting until receiving lifesaving organs. No one can wait any more. We let the audiences experience the feeling of waiting. This video was played in this way in different cinemas. After the movie, people could directly sign up to be organ donors. Also we filmed the whole process and spread it on TVC and social media.
Waiting in the cinemas made organ donation become a hot topic. This resulted in more than 200 local and foreign media coverage. Most importantly, over more and more people signed up to become organ donors after the movies.
Young people are the main targets for organ donation due to their healthy bodies and organs. People like to watch movies at cinema, especially young people. So we choose cinema to do our project. We delay the movie without the audiences’ notice. When people become anxious and angry about waiting for movie, real patients will remind them that they have same feeling, through cinema screens. People can sign up to become organ donors. We use cinema screens as our media to do our project. And also the people who at cinema are our media to show our idea.
Young people are the main targets for organ donation due to their healthy bodies and organs. However, it is hard to make them become organ donors. If people experience the feeling that patients are waiting anxiously for organ donation, they can easily become organ donors. People like to watch movies at cinema, especially young people. So we choose cinema to do our project. We delay the movie without the audiences’ notice. When people become anxious and angry about waiting for movie, real patients will remind them that they have same feeling, through cinema screens. People can sign up to become organ donors in the cinema.