| Title | LG G6 IN 5 SECONDS |
| Brand | LG ELECTRONICS |
| Product / Service | LG G6 |
| Category | B09. Use of Digital Platforms |
| Entrant | HS AD Seoul, SOUTH KOREA |
| Idea Creation | HS AD Seoul, SOUTH KOREA |
| Media Placement | HS AD Seoul, SOUTH KOREA |
| Production | HS AD Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Yoo Ran Woo | HS Ad | Account Director |
| Jong Ho Lee | HS Ad | Creative Director |
| Da Jung Kim | HS Ad | Account Manager |
| Se An Kang | HS Ad | Art Director |
| Sung Hun Yoon | HS Ad | Accoount Executive |
| Sun Bin Woo | HS Ad | Account Executive |
| Su Bin You | HS Ad | Account Executive |
| Hye Jin Kwon | HS Ad | Copywriter |
| Jin Young Kim | HS Ad | Copywriter |
To understand and concentrate on the product USP within 5 seconds, it is easy to make wit material using metaphor, and applied detailed device and interest targeting to high-engagement targets for each USP material - 18:9 Display was represented as a figure of speech on 18:9 display that has expanded from previous 16:9 to leg split to users of products released before 1 year ago. - Waterproof function was shown as a boyfriend who does not get wet in the rain for those who are interested in Travel, Sports -Wide-angle camera was represented through widened vehicle wiper angle, utilizing wide-angle camera UL buttons for those who are interested in Camera, Photography - 4DAC was shown as an image where a singer sings a song nearby my ear for those who are interested in Music, Sound Equipment
From March 27. to April. 14 of 2017, executed on YouTube and Naver, South Korea's biggest Portal Site, with the media budget of about 90,000 dollars.
Achieved 10 million views of YouTube. Soaring buzz, such as online news articles and Blog Postings. Expansion to SNS Influencers pages.
Considering the trend of online media consumption that over 85% of the people skip ads in 5 seconds, when watching online video ads, created 5-second materials that couldn't be skipped. Used 5-second advertisement product of online video ad platforms, such a, YouTube, Naver, etc, for effective execution. Also, applied detailed targeting tools, including device and interest targets for each USP material.
To stamp USPs of G6 within 5 seconds given. created 5-second multi-materials focused on a single USP of the products to concentrate focusing and delivering ad messages to a target with high involvement by each USP.