| Title | WEATHER VIEW |
| Brand | JOHNSON & JOHNSON (NEUTROGENA) |
| Product / Service | NEUTROGENA HYDRO BOOST WATER GEL |
| Category | C02. Use of Real-time Data |
| Entrant | DDB GROUP SINGAPORE, SINGAPORE |
| Idea Creation | DDB GROUP SINGAPORE, SINGAPORE |
| Media Placement | UM TAIWAN Taipei City, CHINESE TAIPEI |
| Production | DDB GROUP SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Chris Chiu | DDB Group Singapore | Chief Creative Officer |
| Thomas Yang | DDB Group Singapore | Deputy Executive Creative Director / Head of Art & Design |
| Vinod Savio | DDB Group Singapore | Creative Director |
| Adithya Deepan | DDB Group Singapore | Associate Creative Group Head |
| Malhaar Rao | DDB Group Singapore | Associate Creative Group Head |
| Gigi Ip | DDB Group Singapore | Senior Art Director |
| Samantha Liew | DDB Group Singapore | Senior Copywriter |
| Jamie Teng | DDB Group Singapore | Chinese Copywriter |
| Nai Yen Wang | DDB Group Singapore | Regional Business Director |
| Lena Liew | DDB Group Singapore | Business Director |
| Joyce Xi | DDB Group Singapore | Account Manager |
| Joan Lim | DDB Group Singapore | Account Manager |
| Wenny Zhuo | DDB Group Singapore | Account Executive |
| Carlos Palacios | DDB Group Singapore | Head of Planning |
| Yu Ting Yeo | DDB Group Singapore | Planner |
| Yeo Wee Lee | DDB Group Singapore | Technology Director |
| Andrew Candraditya Defeng | DDB Group Singapore | Senior Solutions Engineer |
| Ng Mei Kit | DDB Group Singapore | Associate Project Director |
Weather View smart billboards used on-board weather sensors to track environmental aggressor levels at their locations in real-time. This information was turned into data visualizations that reflected each location’s unique environment. The billboards also generated matching dynamic discounts. The higher the aggressor levels at that location, the higher the discount.
Smart billboards with environmental sensors Each Weather View digital billboard visualized aggressor levels at its location and generated matching dynamic discounts. The higher the aggressor levels, the higher the discount. Weather-triggered programmatic ads On mobile and social, we tracked weather patterns to serve up messages and offers to potential users.
30% sales uplift in Taiwan #1 within the hydration category in leading markets.
The campaign used real-time weather data to target our audience and demonstrate Hydro Boost’s superiority, through data visualizations and dynamic data-based offers.
Live tracking of surrounding environmental conditions using weather sensors. Using real time data, we were able to establish real time relevance of how the city can affect her skin. On top of that, live discounts pegged to real time weather data provided stimulation for her to immediately act and purchase the product.