| Title | MASTERPIECES OF A MASTERPIECE |
| Brand | MERCEDES-BENZ MALAYSIA |
| Product / Service | E-CLASS |
| Category | B01. Use of Screens |
| Entrant | BBDO MALAYSIA Kuala Lumpur, MALAYSIA |
| Idea Creation | BBDO MALAYSIA Kuala Lumpur, MALAYSIA |
| Production | STUDIO 20TWELVE Kuala Lumpur, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| VJ Anand | BBDO Malaysia | Executive Creative Director |
| Lay Jian Yi | BBDO Malaysia | Creative Director |
| Shune | BBDO Malaysia | Creative Director |
| Loh Lin Shan | Studio 20 Twelve | Photographer |
| Niamh Spurr | BBDO Malaysia | Copywriter |
| Rafiq Ridzwan | BBDO Malaysia | Head of Planning |
| Jeremy Kuan | BBDO Malaysia | Strategic Planner |
| Vanesse Gan | BBDO Malaysia | Assoicate Account Director |
| Lila Talitha | BBDO Malaysia | Senior Art Director |
| Derrik Yaw | Graph Studio | Director |
| ZYRA KHIRUDIN | BBDO Malaysia | AV Producer |
| Moses Wee | BBDO Malaysia | Account Executive |
As most car advertisements look the same our objective for this sustenance campaign was to do something outstanding. We wanted to illustrate the amazing features in a new and alluring manner, to tempt consumers to apply for a test drive.
A series of light painting artworks were developed based on the exceptional features of E-Class - the car becomes the brush and the light, the strokes. Thus, enabling the E-Class to create masterpieces that draw out the unique essence of itself in a truly unforgettable way.
The artworks successfully turned heads – achieving over 2.5 million impressions which led to a spike in test drive requests that is still ongoing.
We believed challenging this work of art to create masterpieces of its own would achieve this – thus the Masterpieces of a Masterpiece Showcase was born.