Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Fast Moving Consumer Goods
DB EXPORT BEER BOTTLE SAND
DB BREWERIES
DB EXPORT
PHD Auckland NEW ZEALAND PHD Auckland NEW ZEALAND
Gold
WHISPER#LIKEAGIRL INDIA
PROCTER & GAMBLE
WHISPER
MEDIACOM Mumbai INDIA MEDIACOM Mumbai INDIA
Bronze
A02 Durable Consumer Goods
HEAT TECH WINDOW
UNIQLO
HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
REINVENTING THE ATHLETE TOUR
NIKE
KD9
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Silver
A03 Cars & Automotive Products & Services
ALL-STAR RESTAURANT
VOLVO CAR JAPAN LIMITED
XC90 EXCELLENCE
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
Short List
ALTO 800- YOUR FIRST CAR ON THE MAP .
MARUTI SUZUKI INDIA LIMITED
ALTO - 800
ISOBAR Gurgaon INDIA ISOBAR Gurgaon INDIA
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
CAPACITY BASED MCDELIVERY
MCDONALD'S
MCDONALD'S PRODUCTS - ALL OF THEM
OMD SINGAPORE SINGAPORE OMD SINGAPORE SINGAPORE
Silver
HOW PIZZA HUT TURNS ITSELF INTO THE SOCIAL ENABLERS FOR GAMERS IN CHINA
YUM
RETAIL/FAST FOOD CHAIN
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Short List
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY
CARIBBEAN BAY WATER PARK
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
A05 Media & Publications
EMERGENCY COLLECTIBLES
KOBE SHIMBUN
DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
Gold
SIMCITY BUILDIT SCHOOL OF POLITICS
ELECTRONIC ARTS K.K.
SIMCITY BUILDIT
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
Bronze
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
SWEET CHANGE
PAYTM
PAYTM WALLET
McCANN INDIA Mumbai INDIA McCANN INDIA Mumbai INDIA
Silver
A07 Corporate Image & Sponsorship
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND CJ WORX Bangkok THAILAND
Gold
A08 Corporate Social Responsibility
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Short List
CHILD REPLACEMENT PROGRAMME
PEDIGREE
DOG ADOPTION
COLENSO BBDO Auckland NEW ZEALAND STARCOM Auckland NEW ZEALAND
Silver
POCKET PATROL
SAMSUNG
SAMSUNG POCKET PATROL
LEO BURNETT SYDNEY AUSTRALIA STARCOM Sydney AUSTRALIA
Short List
A09 Public Sector
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Grand Prix
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN
ANALOGUE WEARABLE
McCANN INDIA Mumbai INDIA McCANN HEALTH New Delhi INDIA
Short List
A10 Charities & Non-profit
CYBERBULLYING VACCINE
KOREA ASSOCIATION OF SCHOOL VIOLENCE VICTIMS FAMILIES
APPLICATION
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
SAFELY BACKPACKS
AUSTRALIAN ROAD SAFETY FOUNDATION
SCHOOL ZONE SAFETY
Y&R Brisbane AUSTRALIA
Bronze
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION
THE CAPTAIN'S RIDE
HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS MEDIA AUSTRALIA Sydney AUSTRALIA
Bronze
B01 Use of Screens
WAIT WITH A MATE
THE LOST DOGS HOME
PET ADOPTION
Y&R MELBOURNE AUSTRALIA JCDECAUX Melbourne AUSTRALIA
Short List
B03 Use of Print
EMERGENCY COLLECTIBLES
KOBE SHIMBUN
DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
Silver
THE BOTTOM 100
FUND FOR PEACE
COMBATING GLOBAL POVERTY
HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS MEDIA AUSTRALIA Sydney AUSTRALIA
Short List
B04 Use of Outdoor
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Gold
YOU KNOW THE QUEEN. NOW MEET ELIZABETH.
NETFLIX
THE CROWN
HAVAS SINGAPORE SINGAPORE HAVAS MEDIA SINGAPORE SINGAPORE
Silver
B05 Use of Ambient Media: Small Scale
DETTOL GERMBURSTERS
RECKITT BENCKISER
DETTOL HANDWASH
McCANN INDIA Mumbai INDIA McCANN INDIA Mumbai INDIA
Short List
HEAT TECH WINDOW
UNIQLO
HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
SWEET CHANGE
PAYTM
PAYTM WALLET
McCANN INDIA Mumbai INDIA McCANN INDIA Mumbai INDIA
Silver
TOILET PAPER FOR SMARTPHONES
NTTDOCOMO
MOBILE NETWORK CARRIER
TOKYU AGENCY Tokyo JAPAN GREENPORT AGENCY CO., LTD. Narita JAPAN
Short List
UNTIL WE ALL BELONG
AIRBNB
AIRBNB
CLEMENGER BBDO MELBOURNE AUSTRALIA STARCOM Melbourne AUSTRALIA
Bronze
B06 Use of Ambient Media: Large Scale
DB EXPORT BEER BOTTLE SAND
DB BREWERIES
DB EXPORT
PHD Auckland NEW ZEALAND PHD Auckland NEW ZEALAND
Silver
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY
CARIBBEAN BAY WATER PARK
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Short List
PLAYNASIUM
YMCA
YMCA VICTORIA HEALTH SERVICES AND FACILITIES
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Bronze
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND CJ WORX Bangkok THAILAND
Bronze
B07 Use of Events
NAYI SOCH: NEW THINKING
STAR INDIA PVT. LTD
STAR PLUS
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
Silver
B08 Use of Stunts
CAN NOT WAIT
CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION
CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION
HAVAS SHANGHAI CHINA SHINEWORKS Shanghai CHINA
Short List
DEAD WHALE
GREENPEACE PHILIPPINES
DEAD WHALE
DENTSU JAYME SYFU Makati City THE PHILIPPINES DENTSU X Makati THE PHILIPPINES
Gold
THE TAILOR MADE STORE
CHADSTONE SHOPPING CENTRE
CHADSTONE SHOPPING CENTRE
BWM DENTSU Melbourne AUSTRALIA
Short List
WARDROBE APARTMENT
SOCIETY FOR COMMUNITY ORGANISATION
NON-PROFIT
BBDO PROXIMITY HONG KONG HONG KONG
Bronze
B09 Use of Digital Platforms
NETQUIPX
NETFLIX
NETFLIX
R/GA SINGAPORE SINGAPORE R/GA SINGAPORE SINGAPORE
Short List
REINVENTING THE ATHLETE TOUR
NIKE
KD9
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Short List
THE DYSLEXIC CAPTCHA
JASLOK HOSPITAL AND RESEARCH CENTRE
DYSLEXIA CONSULTATION
DENTSU WEBCHUTNEY Gurgaon INDIA DENTSU WEBCHUTNEY Gurgaon INDIA
Silver
YASMIN'S SEX-ED REVOLUTION
BAYER
YASMIN
PHD Shanghai CHINA PHD Shanghai CHINA
Short List
B10 Use of Mobile
ALERT AD
VICTORIAN GOVERNMENT
FIRE READY VICTORIA
BWM DENTSU Melbourne AUSTRALIA DENTSU MITCHELL Melbourne AUSTRALIA
Silver
MADE POSSIBLE BY MELBOURNE - THE AUDIO TOUR
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Short List
POCKET PATROL
SAMSUNG
SAMSUNG POCKET PATROL
LEO BURNETT SYDNEY AUSTRALIA STARCOM Sydney AUSTRALIA
Bronze
B11 Use of Social Platforms
ADOPT A MEME
SOCIETY FOR PREVENTION OF CRUELTY TO ANIMALS (SPCA)
ANIMAL ADOPTION
DDB GROUP SINGAPORE SINGAPORE DDB GROUP SINGAPORE SINGAPORE
Short List
MAYBELLINE'S SNAPCHAT HACK
L'OREAL SINGAPORE
MAYBELLINE DREAM VELET FOUNDATION
TBWA\SINGAPORE SINGAPORE
Short List
SNAPLICATIONS
MCDONALD'S AUSTRALIA
HR / EMPLOYMENT
VML Sydney AUSTRALIA OMD SYDNEY AUSTRALIA
Bronze
B12 Use of Technology
OUTTHINK MELANOMA
IBM
IBM WATSON - COGNITIVE COMPUTING
OGILVY AUSTRALIA Sydney AUSTRALIA OGILVY AUSTRALIA Sydney AUSTRALIA
Short List
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION
THE CAPTAIN'S RIDE
HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS MEDIA AUSTRALIA Sydney AUSTRALIA
Bronze
VRECRUITMENT
DEFENCE FORCE RECRUITING
THE AUSTRALIAN DEFENCE FORCE
HAVAS AUSTRALIA Sydney AUSTRALIA
Short List
C02 Use of Real-time Data
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze
ALERT AD
VICTORIAN GOVERNMENT
FIRE READY VICTORIA
BWM DENTSU Melbourne AUSTRALIA DENTSU MITCHELL Melbourne AUSTRALIA
Silver
CAPACITY BASED MCDELIVERY
MCDONALD'S
MCDONALD'S PRODUCTS - ALL OF THEM
OMD SINGAPORE SINGAPORE OMD SINGAPORE SINGAPORE
Gold
VRECRUITMENT
DEFENCE FORCE RECRUITING
THE AUSTRALIAN DEFENCE FORCE
HAVAS AUSTRALIA Sydney AUSTRALIA
Short List
C03 Data Driven Targeting
NETQUIPX
NETFLIX
NETFLIX
R/GA SINGAPORE SINGAPORE R/GA SINGAPORE SINGAPORE
Bronze
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER
VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA CHE PROXIMITY Sydney AUSTRALIA
Short List
D01 Use of Brand or Product Integration into a Programme or Platform
WESTPAC AIR RESCUE
WESTPAC BANKING CORPORATION
WESTPAC’S FUNDING OF THE WESTPAC LIFESAVER RESCUE HELICOPTER SERVICE
MEDIACOM Sydney AUSTRALIA MEDIA LAB COMMUNICATIONS Sydney AUSTRALIA
Silver
D02 Use of Co-creation & User Generated Content
CANON LIFE REDEFINE : THAI ALPHABET
CANON MARKETING (THAILAND) CO.,LTD.
CANON
RABBIT'S TALE Bangkok THAILAND RABBIT'S TALE Bangkok THAILAND
Short List
THE THREE FINGERS
ADIDAS
2016 OLYMPICS
TBWA\SHANGHAI CHINA CARAT Shanghai CHINA
Short List
D03 Use of Branded Content created for Digital or Social Media
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER
VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA CHE PROXIMITY Sydney AUSTRALIA
Silver
V SKILLS
FRUCOR AUSTRALIA
BEVERAGES
CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze
VCTV LIVE BY VODKA CRUISER
ASAHI PREMIUM BEVERAGES
VODKA CRUISER
VIZEUM Melbourne AUSTRALIA VIZEUM Melbourne AUSTRALIA
Short List
E01 Use of Integrated Media
#KINDNESSISCASHLESS (INTEGRATED)
VISA INDIA
VISA DEBIT
BBDO INDIA Mumbai INDIA
Bronze
DB EXPORT BEER BOTTLE SAND
DB BREWERIES
DB EXPORT
PHD Auckland NEW ZEALAND PHD Auckland NEW ZEALAND
Gold
TAPPING INTO THE TIPPING POINT WITH LIPTON ICE TEA
UNILEVER
LIPTON ICE TEA
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Short List