Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
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Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Fast Moving Consumer Goods
DB EXPORT BEER BOTTLE SAND
DB BREWERIES
DB EXPORT		 PHD Auckland NEW ZEALAND PHD
Auckland
 NEW ZEALAND

Gold Spike
WHISPER#LIKEAGIRL INDIA
PROCTER & GAMBLE
WHISPER		 MEDIACOM Mumbai INDIA MEDIACOM
Mumbai
 INDIA
Bronze
A02 Durable Consumer Goods
HEAT TECH WINDOW
UNIQLO
HEAT TECH		 CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE
Seoul
 SOUTH KOREA
Short List
REINVENTING THE ATHLETE TOUR
NIKE
KD9		 MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
 CHINA
Silver
A03 Cars & Automotive Products & Services
ALL-STAR RESTAURANT
VOLVO CAR JAPAN LIMITED
XC90 EXCELLENCE		 DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
 JAPAN
Short List
ALTO 800- YOUR FIRST CAR ON THE MAP .
MARUTI SUZUKI INDIA LIMITED
ALTO - 800		 ISOBAR Gurgaon INDIA ISOBAR
Gurgaon
 INDIA
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY
CARIBBEAN BAY WATER PARK		 CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE
Seoul
 SOUTH KOREA
Short List
HOW PIZZA HUT TURNS ITSELF INTO THE SOCIAL ENABLERS FOR GAMERS IN CHINA
YUM
RETAIL/FAST FOOD CHAIN		 MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
TENCENT
Shenzhen
 CHINA
Short List
CAPACITY BASED MCDELIVERY
MCDONALD'S
MCDONALD'S PRODUCTS - ALL OF THEM		 OMD SINGAPORE SINGAPORE OMD SINGAPORE
 SINGAPORE
Silver
A05 Media & Publications
EMERGENCY COLLECTIBLES
KOBE SHIMBUN
DISASTER PREVENTION		 DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
 JAPAN

Gold Spike
SIMCITY BUILDIT SCHOOL OF POLITICS
ELECTRONIC ARTS K.K.
SIMCITY BUILDIT		 DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
 JAPAN
Bronze
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
SWEET CHANGE
PAYTM
PAYTM WALLET		 McCANN INDIA Mumbai INDIA McCANN INDIA
Mumbai
 INDIA
Silver
A07 Corporate Image & Sponsorship
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT		 CJ WORX Bangkok THAILAND CJ WORX
Bangkok
SPORE
Bangkok
 THAILAND

Gold Spike
A08 Corporate Social Responsibility
CHILD REPLACEMENT PROGRAMME
PEDIGREE
DOG ADOPTION		 COLENSO BBDO Auckland NEW ZEALAND STARCOM
Auckland
 NEW ZEALAND
Silver
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE		 OGILVY AUSTRALIA Melbourne AUSTRALIA
Short List
POCKET PATROL
SAMSUNG
SAMSUNG POCKET PATROL		 LEO BURNETT SYDNEY AUSTRALIA STARCOM
Sydney
 AUSTRALIA
Short List
A09 Public Sector
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN
ANALOGUE WEARABLE		 McCANN INDIA Mumbai INDIA McCANN HEALTH
New Delhi
 INDIA
Short List
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH		 McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE
 AUSTRALIA
Grand Prix
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
A10 Charities & Non-profit
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION
THE CAPTAIN'S RIDE		 HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS MEDIA AUSTRALIA
Sydney
 AUSTRALIA
Bronze
CYBERBULLYING VACCINE
KOREA ASSOCIATION OF SCHOOL VIOLENCE VICTIMS FAMILIES
APPLICATION		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
 SOUTH KOREA
Short List
SAFELY BACKPACKS
AUSTRALIAN ROAD SAFETY FOUNDATION
SCHOOL ZONE SAFETY		 Y&R Brisbane AUSTRALIA
Bronze
B01 Use of Screens
WAIT WITH A MATE
THE LOST DOGS HOME
PET ADOPTION		 Y&R MELBOURNE AUSTRALIA JCDECAUX
Melbourne
 AUSTRALIA
Short List
B03 Use of Print
EMERGENCY COLLECTIBLES
KOBE SHIMBUN
DISASTER PREVENTION		 DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
 JAPAN
Silver
THE BOTTOM 100
FUND FOR PEACE
COMBATING GLOBAL POVERTY		 HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS MEDIA AUSTRALIA
Sydney
 AUSTRALIA
Short List
B04 Use of Outdoor
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH		 McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE
 AUSTRALIA

Gold Spike
YOU KNOW THE QUEEN. NOW MEET ELIZABETH.
NETFLIX
THE CROWN		 HAVAS SINGAPORE SINGAPORE HAVAS MEDIA SINGAPORE
 SINGAPORE
Silver
B05 Use of Ambient Media: Small Scale
HEAT TECH WINDOW
UNIQLO
HEAT TECH		 CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE
Seoul
 SOUTH KOREA
Short List
DETTOL GERMBURSTERS
RECKITT BENCKISER
DETTOL HANDWASH		 McCANN INDIA Mumbai INDIA McCANN INDIA
Mumbai
 INDIA
Short List
SWEET CHANGE
PAYTM
PAYTM WALLET		 McCANN INDIA Mumbai INDIA McCANN INDIA
Mumbai
 INDIA
Silver
UNTIL WE ALL BELONG
AIRBNB
AIRBNB		 CLEMENGER BBDO MELBOURNE AUSTRALIA STARCOM
Melbourne
 AUSTRALIA
Bronze
TOILET PAPER FOR SMARTPHONES
NTTDOCOMO
MOBILE NETWORK CARRIER		 TOKYU AGENCY Tokyo JAPAN GREENPORT AGENCY CO., LTD.
Narita
 JAPAN
Short List
B06 Use of Ambient Media: Large Scale
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY
CARIBBEAN BAY WATER PARK		 CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE
Seoul
 SOUTH KOREA
Short List
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT		 CJ WORX Bangkok THAILAND CJ WORX
Bangkok
SPORE
Bangkok
 THAILAND
Bronze
DB EXPORT BEER BOTTLE SAND
DB BREWERIES
DB EXPORT		 PHD Auckland NEW ZEALAND PHD
Auckland
 NEW ZEALAND
Silver
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH		 McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE
 AUSTRALIA
Short List
PLAYNASIUM
YMCA
YMCA VICTORIA HEALTH SERVICES AND FACILITIES		 McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE
 AUSTRALIA
Bronze
B07 Use of Events
NAYI SOCH: NEW THINKING
STAR INDIA PVT. LTD
STAR PLUS		 MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
 INDIA
Silver
B08 Use of Stunts
CAN NOT WAIT
CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION
CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION		 HAVAS SHANGHAI CHINA SHINEWORKS
Shanghai
 CHINA
Short List
THE TAILOR MADE STORE
CHADSTONE SHOPPING CENTRE
CHADSTONE SHOPPING CENTRE		 BWM DENTSU Melbourne AUSTRALIA
Short List
WARDROBE APARTMENT
SOCIETY FOR COMMUNITY ORGANISATION
NON-PROFIT		 BBDO PROXIMITY HONG KONG HONG KONG
Bronze
DEAD WHALE
GREENPEACE PHILIPPINES
DEAD WHALE		 DENTSU JAYME SYFU Makati City THE PHILIPPINES DENTSU X
Makati
 THE PHILIPPINES

Gold Spike
B09 Use of Digital Platforms
THE DYSLEXIC CAPTCHA
JASLOK HOSPITAL AND RESEARCH CENTRE
DYSLEXIA CONSULTATION		 DENTSU WEBCHUTNEY Gurgaon INDIA DENTSU WEBCHUTNEY
Gurgaon
 INDIA
Silver
REINVENTING THE ATHLETE TOUR
NIKE
KD9		 MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
 CHINA
Short List
NETQUIPX
NETFLIX
NETFLIX		 R/GA SINGAPORE SINGAPORE R/GA SINGAPORE
 SINGAPORE
Short List
YASMIN'S SEX-ED REVOLUTION
BAYER
YASMIN		 PHD Shanghai CHINA PHD
Shanghai
 CHINA
Short List
B10 Use of Mobile
ALERT AD
VICTORIAN GOVERNMENT
FIRE READY VICTORIA		 BWM DENTSU Melbourne AUSTRALIA DENTSU MITCHELL
Melbourne
 AUSTRALIA
Silver
MADE POSSIBLE BY MELBOURNE - THE AUDIO TOUR
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH		 McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE
 AUSTRALIA
Short List
POCKET PATROL
SAMSUNG
SAMSUNG POCKET PATROL		 LEO BURNETT SYDNEY AUSTRALIA STARCOM
Sydney
 AUSTRALIA
Bronze
B11 Use of Social Platforms
SNAPLICATIONS
MCDONALD'S AUSTRALIA
HR / EMPLOYMENT		 VML Sydney AUSTRALIA OMD SYDNEY
 AUSTRALIA
Bronze
ADOPT A MEME
SOCIETY FOR PREVENTION OF CRUELTY TO ANIMALS (SPCA)
ANIMAL ADOPTION		 DDB GROUP SINGAPORE SINGAPORE DDB GROUP SINGAPORE
 SINGAPORE
Short List
MAYBELLINE'S SNAPCHAT HACK
L'OREAL SINGAPORE
MAYBELLINE DREAM VELET FOUNDATION		 TBWA\SINGAPORE SINGAPORE
Short List
B12 Use of Technology
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION
THE CAPTAIN'S RIDE		 HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS MEDIA AUSTRALIA
Sydney
 AUSTRALIA
Bronze
OUTTHINK MELANOMA
IBM
IBM WATSON - COGNITIVE COMPUTING		 OGILVY AUSTRALIA Sydney AUSTRALIA OGILVY AUSTRALIA
Sydney
 AUSTRALIA
Short List
VRECRUITMENT
DEFENCE FORCE RECRUITING
THE AUSTRALIAN DEFENCE FORCE		 HAVAS AUSTRALIA Sydney AUSTRALIA
Short List
C02 Use of Real-time Data
AAMI SMARTPLATES
SUNCORP
AAMI INSURANCE		 OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze
ALERT AD
VICTORIAN GOVERNMENT
FIRE READY VICTORIA		 BWM DENTSU Melbourne AUSTRALIA DENTSU MITCHELL
Melbourne
 AUSTRALIA
Silver
CAPACITY BASED MCDELIVERY
MCDONALD'S
MCDONALD'S PRODUCTS - ALL OF THEM		 OMD SINGAPORE SINGAPORE OMD SINGAPORE
 SINGAPORE

Gold Spike
VRECRUITMENT
DEFENCE FORCE RECRUITING
THE AUSTRALIAN DEFENCE FORCE		 HAVAS AUSTRALIA Sydney AUSTRALIA
Short List
C03 Data Driven Targeting
NETQUIPX
NETFLIX
NETFLIX		 R/GA SINGAPORE SINGAPORE R/GA SINGAPORE
 SINGAPORE
Bronze
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER
VELOCITY FREQUENT FLYER POINTS		 CHE PROXIMITY Sydney AUSTRALIA CHE PROXIMITY
Sydney
 AUSTRALIA
Short List
D01 Use of Brand or Product Integration into a Programme or Platform
WESTPAC AIR RESCUE
WESTPAC BANKING CORPORATION
WESTPAC’S FUNDING OF THE WESTPAC LIFESAVER RESCUE HELICOPTER SERVICE		 MEDIACOM Sydney AUSTRALIA MEDIA LAB COMMUNICATIONS
Sydney
 AUSTRALIA
Silver
D02 Use of Co-creation & User Generated Content
THE THREE FINGERS
ADIDAS
2016 OLYMPICS		 TBWA\SHANGHAI CHINA CARAT
Shanghai
 CHINA
Short List
CANON LIFE REDEFINE : THAI ALPHABET
CANON MARKETING (THAILAND) CO.,LTD.
CANON		 RABBIT'S TALE Bangkok THAILAND RABBIT'S TALE
Bangkok
 THAILAND
Short List
D03 Use of Branded Content created for Digital or Social Media
VCTV LIVE BY VODKA CRUISER
ASAHI PREMIUM BEVERAGES
VODKA CRUISER		 VIZEUM Melbourne AUSTRALIA VIZEUM
Melbourne
 AUSTRALIA
Short List
V SKILLS
FRUCOR AUSTRALIA
BEVERAGES		 CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER
VELOCITY FREQUENT FLYER POINTS		 CHE PROXIMITY Sydney AUSTRALIA CHE PROXIMITY
Sydney
 AUSTRALIA
Silver
E01 Use of Integrated Media
DB EXPORT BEER BOTTLE SAND
DB BREWERIES
DB EXPORT		 PHD Auckland NEW ZEALAND PHD
Auckland
 NEW ZEALAND

Gold Spike
#KINDNESSISCASHLESS (INTEGRATED)
VISA INDIA
VISA DEBIT		 BBDO INDIA Mumbai INDIA
Bronze
TAPPING INTO THE TIPPING POINT WITH LIPTON ICE TEA
UNILEVER
LIPTON ICE TEA		 PHD Sydney AUSTRALIA PHD
Sydney
 AUSTRALIA
Short List
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