Title Client Product/Service Entrant Company Country Media Agency Country Award
A01 Fast Moving Consumer Goods
DB EXPORT BEER BOTTLE SAND
DB BREWERIES / DB EXPORT
PHD Auckland NEW ZEALAND PHD Auckland NEW ZEALAND
Gold
Spike
WHISPER#LIKEAGIRL INDIA
PROCTER & GAMBLE / WHISPER
MEDIACOM Mumbai INDIA MEDIACOM Mumbai INDIA
Bronze Spike
A02 Durable Consumer Goods
HEAT TECH WINDOW
UNIQLO / HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
REINVENTING THE ATHLETE TOUR
NIKE / KD9
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Silver Spike
A03 Cars & Automotive Products & Services
ALL-STAR RESTAURANT
VOLVO CAR JAPAN LIMITED / XC90 EXCELLENCE
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
Short List
ALTO 800- YOUR FIRST CAR ON THE MAP .
MARUTI SUZUKI INDIA LIMITED / ALTO - 800
ISOBAR Gurgaon INDIA ISOBAR Gurgaon INDIA
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY / CARIBBEAN BAY WATER PARK
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
HOW PIZZA HUT TURNS ITSELF INTO THE SOCIAL ENABLERS FOR GAMERS IN CHINA
YUM / RETAIL/FAST FOOD CHAIN
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Short List
CAPACITY BASED MCDELIVERY
MCDONALD'S / MCDONALD'S PRODUCTS - ALL OF THEM
OMD SINGAPORE SINGAPORE OMD SINGAPORE SINGAPORE
Silver Spike
A05 Media & Publications
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
Gold
Spike
SIMCITY BUILDIT SCHOOL OF POLITICS
ELECTRONIC ARTS K.K. / SIMCITY BUILDIT
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
Bronze Spike
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
SWEET CHANGE
PAYTM / PAYTM WALLET
McCANN INDIA Mumbai INDIA McCANN INDIA Mumbai INDIA
Silver Spike
A07 Corporate Image & Sponsorship
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND) / PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND CJ WORX Bangkok THAILAND
Gold
Spike
A08 Corporate Social Responsibility
CHILD REPLACEMENT PROGRAMME
PEDIGREE / DOG ADOPTION
COLENSO BBDO Auckland NEW ZEALAND STARCOM Auckland NEW ZEALAND
Silver Spike
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Short List
POCKET PATROL
SAMSUNG / SAMSUNG POCKET PATROL
LEO BURNETT SYDNEY AUSTRALIA STARCOM Sydney AUSTRALIA
Short List
A09 Public Sector
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / ANALOGUE WEARABLE
McCANN INDIA Mumbai INDIA McCANN HEALTH New Delhi INDIA
Short List
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE / UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Grand Prix
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
A10 Charities & Non-profit
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION / THE CAPTAIN'S RIDE
HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS MEDIA AUSTRALIA Sydney AUSTRALIA
Bronze Spike
CYBERBULLYING VACCINE
KOREA ASSOCIATION OF SCHOOL VIOLENCE VICTIMS FAMILIES / APPLICATION
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
SAFELY BACKPACKS
AUSTRALIAN ROAD SAFETY FOUNDATION / SCHOOL ZONE SAFETY
Y&R Brisbane AUSTRALIA
Bronze Spike
B01 Use of Screens
WAIT WITH A MATE
THE LOST DOGS HOME / PET ADOPTION
Y&R MELBOURNE AUSTRALIA JCDECAUX Melbourne AUSTRALIA
Short List
B03 Use of Print
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
Silver Spike
THE BOTTOM 100
FUND FOR PEACE / COMBATING GLOBAL POVERTY
HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS MEDIA AUSTRALIA Sydney AUSTRALIA
Short List
B04 Use of Outdoor
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE / UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Gold
Spike
YOU KNOW THE QUEEN. NOW MEET ELIZABETH.
NETFLIX / THE CROWN
HAVAS SINGAPORE SINGAPORE HAVAS MEDIA SINGAPORE SINGAPORE
Silver Spike
B05 Use of Ambient Media: Small Scale
HEAT TECH WINDOW
UNIQLO / HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
DETTOL GERMBURSTERS
RECKITT BENCKISER / DETTOL HANDWASH
McCANN INDIA Mumbai INDIA McCANN INDIA Mumbai INDIA
Short List
SWEET CHANGE
PAYTM / PAYTM WALLET
McCANN INDIA Mumbai INDIA McCANN INDIA Mumbai INDIA
Silver Spike
UNTIL WE ALL BELONG
AIRBNB / AIRBNB
CLEMENGER BBDO MELBOURNE AUSTRALIA STARCOM Melbourne AUSTRALIA
Bronze Spike
TOILET PAPER FOR SMARTPHONES
NTTDOCOMO / MOBILE NETWORK CARRIER
TOKYU AGENCY Tokyo JAPAN GREENPORT AGENCY CO., LTD. Narita JAPAN
Short List
B06 Use of Ambient Media: Large Scale
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY / CARIBBEAN BAY WATER PARK
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND) / PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND CJ WORX Bangkok THAILAND
Bronze Spike
DB EXPORT BEER BOTTLE SAND
DB BREWERIES / DB EXPORT
PHD Auckland NEW ZEALAND PHD Auckland NEW ZEALAND
Silver Spike
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE / UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Short List
PLAYNASIUM
YMCA / YMCA VICTORIA HEALTH SERVICES AND FACILITIES
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Bronze Spike
B07 Use of Events
NAYI SOCH: NEW THINKING
STAR INDIA PVT. LTD / STAR PLUS
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
Silver Spike
B08 Use of Stunts
CAN NOT WAIT
CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION / CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION
HAVAS SHANGHAI CHINA SHINEWORKS Shanghai CHINA
Short List
THE TAILOR MADE STORE
CHADSTONE SHOPPING CENTRE / CHADSTONE SHOPPING CENTRE
BWM DENTSU Melbourne AUSTRALIA
Short List
WARDROBE APARTMENT
SOCIETY FOR COMMUNITY ORGANISATION / NON-PROFIT
BBDO PROXIMITY HONG KONG HONG KONG
Bronze Spike
DEAD WHALE
GREENPEACE PHILIPPINES / DEAD WHALE
DENTSU JAYME SYFU Makati City THE PHILIPPINES DENTSU X Makati THE PHILIPPINES
Gold
Spike
B09 Use of Digital Platforms
THE DYSLEXIC CAPTCHA
JASLOK HOSPITAL AND RESEARCH CENTRE / DYSLEXIA CONSULTATION
DENTSU WEBCHUTNEY Gurgaon INDIA DENTSU WEBCHUTNEY Gurgaon INDIA
Silver Spike
REINVENTING THE ATHLETE TOUR
NIKE / KD9
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Short List
NETQUIPX
NETFLIX / NETFLIX
R/GA SINGAPORE SINGAPORE R/GA SINGAPORE SINGAPORE
Short List
YASMIN'S SEX-ED REVOLUTION
BAYER / YASMIN
PHD Shanghai CHINA PHD Shanghai CHINA
Short List
B10 Use of Mobile
ALERT AD
VICTORIAN GOVERNMENT / FIRE READY VICTORIA
BWM DENTSU Melbourne AUSTRALIA DENTSU MITCHELL Melbourne AUSTRALIA
Silver Spike
MADE POSSIBLE BY MELBOURNE - THE AUDIO TOUR
UNIVERSITY OF MELBOURNE / UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Short List
POCKET PATROL
SAMSUNG / SAMSUNG POCKET PATROL
LEO BURNETT SYDNEY AUSTRALIA STARCOM Sydney AUSTRALIA
Bronze Spike
B11 Use of Social Platforms
SNAPLICATIONS
MCDONALD'S AUSTRALIA / HR / EMPLOYMENT
VML Sydney AUSTRALIA OMD SYDNEY AUSTRALIA
Bronze Spike
ADOPT A MEME
SOCIETY FOR PREVENTION OF CRUELTY TO ANIMALS (SPCA) / ANIMAL ADOPTION
DDB GROUP SINGAPORE SINGAPORE DDB GROUP SINGAPORE SINGAPORE
Short List
MAYBELLINE'S SNAPCHAT HACK
L'OREAL SINGAPORE / MAYBELLINE DREAM VELET FOUNDATION
TBWA\SINGAPORE SINGAPORE
Short List
B12 Use of Technology
THE RIDERLESS BIKE
STEVE WAUGH FOUNDATION / THE CAPTAIN'S RIDE
HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS MEDIA AUSTRALIA Sydney AUSTRALIA
Bronze Spike
OUTTHINK MELANOMA
IBM / IBM WATSON - COGNITIVE COMPUTING
OGILVY AUSTRALIA Sydney AUSTRALIA OGILVY AUSTRALIA Sydney AUSTRALIA
Short List
VRECRUITMENT
DEFENCE FORCE RECRUITING / THE AUSTRALIAN DEFENCE FORCE
HAVAS AUSTRALIA Sydney AUSTRALIA
Short List
C02 Use of Real-time Data
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze Spike
ALERT AD
VICTORIAN GOVERNMENT / FIRE READY VICTORIA
BWM DENTSU Melbourne AUSTRALIA DENTSU MITCHELL Melbourne AUSTRALIA
Silver Spike
CAPACITY BASED MCDELIVERY
MCDONALD'S / MCDONALD'S PRODUCTS - ALL OF THEM
OMD SINGAPORE SINGAPORE OMD SINGAPORE SINGAPORE
Gold
Spike
VRECRUITMENT
DEFENCE FORCE RECRUITING / THE AUSTRALIAN DEFENCE FORCE
HAVAS AUSTRALIA Sydney AUSTRALIA
Short List
C03 Data Driven Targeting
NETQUIPX
NETFLIX / NETFLIX
R/GA SINGAPORE SINGAPORE R/GA SINGAPORE SINGAPORE
Bronze Spike
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER / VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA CHE PROXIMITY Sydney AUSTRALIA
Short List
D01 Use of Brand or Product Integration into a Programme or Platform
WESTPAC AIR RESCUE
WESTPAC BANKING CORPORATION / WESTPAC’S FUNDING OF THE WESTPAC LIFESAVER RESCUE HELICOPTER SERVICE
MEDIACOM Sydney AUSTRALIA MEDIA LAB COMMUNICATIONS Sydney AUSTRALIA
Silver Spike
D02 Use of Co-creation & User Generated Content
THE THREE FINGERS
ADIDAS / 2016 OLYMPICS
TBWA\SHANGHAI CHINA CARAT Shanghai CHINA
Short List
CANON LIFE REDEFINE : THAI ALPHABET
CANON MARKETING (THAILAND) CO.,LTD. / CANON
RABBIT'S TALE Bangkok THAILAND RABBIT'S TALE Bangkok THAILAND
Short List
D03 Use of Branded Content created for Digital or Social Media
VCTV LIVE BY VODKA CRUISER
ASAHI PREMIUM BEVERAGES / VODKA CRUISER
VIZEUM Melbourne AUSTRALIA VIZEUM Melbourne AUSTRALIA
Short List
V SKILLS
FRUCOR AUSTRALIA / BEVERAGES
CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze Spike
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER / VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA CHE PROXIMITY Sydney AUSTRALIA
Silver Spike
E01 Use of Integrated Media
DB EXPORT BEER BOTTLE SAND
DB BREWERIES / DB EXPORT
PHD Auckland NEW ZEALAND PHD Auckland NEW ZEALAND
Gold
Spike
#KINDNESSISCASHLESS (INTEGRATED)
VISA INDIA / VISA DEBIT
BBDO INDIA Mumbai INDIA
Bronze Spike
TAPPING INTO THE TIPPING POINT WITH LIPTON ICE TEA
UNILEVER / LIPTON ICE TEA
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Short List