Title Brand Product / Service Entrant Company Location Production Company Location Award
B03 Web Service / Web App
IMMORTAL ADOPTION
THAI DOG HOUSE / THAI DOG HOUSE
BBDO BANGKOK THAILAND
Bronze Spike
G01 Tangible Tech
HEARING RESCUE
THAI HEALTH PROMOTION FOUNDATION AND DEAF ASSOCIATION OF BANGKOK / THAI HEALTH’S WELLBEING PROJECT
BBDO BANGKOK THAILAND
Short List
D01 Social Video
POO ROMANCE
PROCTOR & GAMBLE / METAMUCIL
McCANN HEALTH Sydney / McCANN HEALTH Sydney AUSTRALIA TRUCE FILMS Melbourne AUSTRALIA
D03 Webisodes / Series
CAP CRACKING EPIDEMIC
PROCTOR & GAMBLE / HERBAL ESSENCES
McCANN HEALTH Sydney AUSTRALIA TRUCE FILMS Melbourne AUSTRALIA
E05 Influencer / Talent
AMAZING FINGERS
JOHONSON & JOHONSON / BAND-AID PLUS COMFORT
I&S BBDO Tokyo JAPAN
E06 Co-Creation & User Generated Content
#HUNGEREPLY
MARS JAPAN / SNICKERS
I&S BBDO Tokyo JAPAN
H01 Integrated Multi-Platform Campaign (Online & Offline)
#MYREALCAREERLINE
THE WOMEN'S FOUNDATION LIMITED / THE WOMEN'S FOUNDATION
J. WALTER THOMPSON HONG KONG HONG KONG J. WALTER THOMPSON HONG KONG / SUCHFILMS LTD. Hong Kong HONG KONG
Bronze Spike
D02 Interactive Video
YOUSTAGRAM
KAMINARI TUNE / HARU.ROBINSON
ENJIN Tokyo JAPAN ENJIN Tokyo JAPAN
A10 Charities & Non-profit
#REDEFINEWOMEN
HOST / #REDEFINEWOMEN
HOST SYDNEY AUSTRALIA HOST SYDNEY AUSTRALIA
Silver Spike
E08 Community Building / Management
#REDEFINEWOMEN
HOST / #REDEFINEWOMEN
HOST SYDNEY AUSTRALIA HOST SYDNEY AUSTRALIA
Short List
F01 Branded Games
ICHO DE JOJO! (GREAT FOR DIGESTION!)
YOMEISHU / YOMEISHU
TOPPAN PRINTING Tokyo JAPAN IRODORI Fukuoka / NONAKA-SHOTEN Fukuoka JAPAN
E07 Content Placement
BREAK-UP INSURANCE
GOODROOM.INC / BREAK-UP INSURANCE
DENTSU INC. Tokyo JAPAN NORTHSHORE Tokyo JAPAN
E09 Use of Social Data & Insight
BREAK-UP INSURANCE
GOODROOM.INC / BREAK-UP INSURANCE
DENTSU INC. Tokyo JAPAN NORTHSHORE Tokyo JAPAN
G02 Spatial Tech
LIVING LANDSCAPES
LATROBE UNIVERSITY / LIVING LANDSCAPES
AIRBAG PRODUCTIONS Melbourne / SDWM Melbourne AUSTRALIA AIRBAG PRODUCTIONS Melbourne AUSTRALIA
B02 Microsites
SONGS OF TRANSIENCE
TEAM EAR MUSIC / CHEER CHEN
MEDIALAND DIGITAL STRATEGY Taipei CHINESE TAIPEI MEDIALAND DIGITAL STRATEGY Taipei CHINESE TAIPEI
E02 Social Purpose
BE A GIVER
104 JOB BANK / BE A GIVER
SHAPE ADVERTISING Taipei City CHINESE TAIPEI SHAPE ADVERTISING Taipei City CHINESE TAIPEI
A07 Corporate Image & Sponsorship
THE THREE FINGERS
ADIDAS / 2016 OLYMPICS
TBWA\SHANGHAI CHINA UIDWORKS Shanghai CHINA
E01 Social Business & Commerce
PXMART HUNGRY GHOST FESTIVAL
PXMART / CHAIN STORE
OGILVY & MATHER Taipei City CHINESE TAIPEI
C01 Online Ad
ALERT AD
VICTORIAN GOVERNMENT / FIRE READY VICTORIA
BWM DENTSU Melbourne / COLUMBUS Melbourne AUSTRALIA BWM DENTSU Melbourne / COLUMBUS Melbourne AUSTRALIA
Short List
A02 Durable Consumer Goods
BITI'S HUNTER - GOING FAR TO BE TRULY BACK
BITI'S VIETNAM / BITI'S HUNTER
REDDER ADVERTISING Ho Chi Minh City VIETNAM REDDER ADVERTISING Ho Chi Minh City VIETNAM
A09 Public Sector
AWAJIKOKU VR VERCHAN REALITY
MINAMIAWAJI CITY / CITY PROMOTION
DENTSU WEST JAPAN KOBE / DENTSU PUBLIC RELATIONS Tokyo JAPAN KOEI PLANNING, CO. Osaka / ANALOGUE INC. Fukuoka JAPAN
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
KEY MISSION 360
NIKON, TRAVEL NEW ZEALAND / NIKON CAMERA
FACEBOOK CREATIVE SHOP Auckland NEW ZEALAND
A03 Cars & Automotive Products & Services
THE CAR THAT TOOK EVERYBODY FOR A RIDE
TATA MOTORS / TAMO RACEMO
THE 120 MEDIA COLLECTIVE Mumbai INDIA THE 120 MEDIA COLLECTIVE Mumbai INDIA
E03 Innovative Use of Social or Community
THE CAR THAT TOOK EVERYBODY FOR A RIDE - INNOVATIVE USE OF SOCIAL
TATA MOTORS / TAMO RACEMO
THE 120 MEDIA COLLECTIVE Mumbai INDIA THE 120 MEDIA COLLECTIVE Mumbai INDIA
B01 Websites
UNSW INTERNATIONAL
UNSW INTERNATIONAL / UNSW INTERNATIONAL
ADRENALIN INTEGRATED MARKETING Ultimo AUSTRALIA ADRENALIN INTEGRATED MARKETING Ultimo AUSTRALIA
G03 Digital Billboard
COME ACROSS THE BEST SAKURA MOMENT
SUNTORY / KINMUGI BEER
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
A01 Fast Moving Consumer Goods
KOTEX OVERNIGHT PANTIES SHED THE LAYERS
KIMBERLY CLARK / KOTEX OVERNIGHT PANTIES
WUNDERMAN Singapore SINGAPORE
E10 Apps / Tools
1001 NIGHTS-2
TAOBAO(CHINA) SOFTWARE CO., LTD. / TAOBAO
TAOBAO.COM Hangzhou CHINA TAOBAO.COM Hangzhou / THW CREATIVE PRODUCTION Shanghai CHINA
A01 Fast Moving Consumer Goods
THRILLS, NO SPILLS
7 - ELEVEN / SLURPEE
ISOBAR Melbourne AUSTRALIA
B01 Websites
HISTORY OF THE INTERNET
YAHOO! JAPAN / YAHOO!
BIRDMAN Tokyo / YAHOO JAPAN CORPORATION Tokyo JAPAN BIRDMAN Tokyo / JH KAGAKU Tokyo JAPAN
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
#THINGSDONTJUDGE (INTEGRATED)
EBAY INDIA / E-COMMERCE
BBDO INDIA Mumbai INDIA
E01 Social Business & Commerce
BAIDU AI(AR+FACE RECOGNITION) @ BEIJING KFC
KFC / AI SERVICE
BAIDU Beijing CHINA BAIDU Beijing CHINA
B02 Microsites
UNIQLO TRAVEL PLANNER
FAST RETAILING PHILIPPINES INC. / UNIQLO
DENTSU JAYME SYFU Makati City THE PHILIPPINES
A07 Corporate Image & Sponsorship
GEEKS GO FOR #CC9900
GENERAL ELECTRICS / TECHNOLOGY
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
A05 Media & Publications
BUY OUT SLAVERY
A+E NETWORKS ASIA / 'ROOTS' TV SERIES
GOVT SINGAPORE Singapore SINGAPORE GOVT SINGAPORE Singapore SINGAPORE
Bronze Spike
E03 Innovative Use of Social or Community
"WEIDER IN JELLY" FOR YOUR ALMA MATER
MORINAGA & CO., LTD. / WEIDER IN JELLY
DENTSU INC. Tokyo JAPAN DENTSU TEC Tokyo / PUZZLE Tokyo JAPAN
D02 Interactive Video
THROUGH THE DARK
GOOGLE / GOOGLE PLAY MUSIC
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Silver Spike
A08 Corporate Social Responsibility
OLA - GIVE WAY. GIVE LIFE.
OLA CABS / BRAND (PUBLIC SERVICE/SOCIAL AWARENESS)
HAPPY mcgarrybowen Bangalore INDIA
A03 Cars & Automotive Products & Services
OLA SHARE - #FARAKPADTAHAI
OLA CABS / OLA CABS
HAPPY mcgarrybowen Bangalore INDIA
A09 Public Sector
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA FLARE PRODUCTIONS BBDO Melbourne / AIRBAG PRODUCTIONS Melbourne AUSTRALIA
Grand Prix
E04 Real-time Response
THE CAR THAT TOOK EVERYBODY FOR A RIDE - REAL-TIME!
TATA MOTORS / TAMO RACEMO
THE 120 MEDIA COLLECTIVE Mumbai INDIA
A02 Durable Consumer Goods
KEY MISSION 360
NIKON, TRAVEL NEW ZEALAND / NIKON CAMERA
FACEBOOK CREATIVE SHOP Auckland NEW ZEALAND
C01 Online Ad
THE BEAUTY GUIDE BANNER
SIVANNA COLORS / COSMETIC
DENTSU X Bangkok THAILAND
E05 Influencer / Talent
BITI'S HUNTER - GOING FAR TO BE TRULY BACK
BITI'S VIETNAM / BITI'S HUNTER
REDDER ADVERTISING Ho Chi Minh City VIETNAM REDDER ADVERTISING Ho Chi Minh City VIETNAM
G02 Spatial Tech
60 SECOND WINTER
ADIDAS / WINTER SPORTS JACKET
TBWA\HONG KONG HONG KONG MANY MANY CREATIONS Hong Kong HONG KONG
A10 Charities & Non-profit
#MYDAUGHTERWILL
HAIYYA / SOCIAL CAMPAIGN FOR WOMEN EMPOWEREMENT
J. WALTER THOMPSON Mumbai INDIA HUNGAMA DIGITAL SERVICES Mumbai INDIA
E08 Community Building / Management
SONGS OF TRANSIENCE
TEAM EAR MUSIC / CHEER CHEN
MEDIALAND DIGITAL STRATEGY Taipei CHINESE TAIPEI MEDIALAND DIGITAL STRATEGY Taipei CHINESE TAIPEI
E02 Social Purpose
PREMMIE PROUD
BABYLOVE / NAPPIES
BWM DENTSU Sydney AUSTRALIA BLUE BOAT PRODUCTIONS Melbourne AUSTRALIA
Short List
E09 Use of Social Data & Insight
SMILE LOCK OUTLET
TOYOTA / TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN DENTSU LIVE INC. Tokyo / INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. Tokyo JAPAN
E07 Content Placement
TASTE DRIVING
TOYOTA MARKETING JAPAN CORPORATION / PRIUS
DENTSU INC. Tokyo JAPAN DENTSU TEC Tokyo / TAIYO KIKAKU Tokyo JAPAN