Title | GREEN LIGHT RUN |
Brand | ADIDAS JAPAN |
Product / Service | PUREBOOST |
Category | G01. Tangible Tech |
Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
Idea Creation | TBWA\HAKUHODO Tokyo, JAPAN |
Production | TBWA\HAKUHODO Tokyo, JAPAN |
Production 2 | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kazoo Sato | TBWA\HAKUHODO Inc. | Chief Creative Officer |
Takuya Ozaki | TBWA\HAKUHODO | Creative Director |
Norihito Takahashi | TBWA\HAKUHODO | Copywriter/Planner |
Chino Yamaguchi | TBWA\HAKUHODO | Copywriter/Planner |
Yoshihiro Kono | TBWA\HAKUHODO | Art Director |
Ryota Haraguchi | TBWA\HAKUHODO | Activation Planner |
Takuro Amada | TBWA\HAKUHODO | Strategic Planning Director |
Hiroshi Miyamoto | TBWA\HAKUHODO | Event Producer |
Atsushi Matsuo | TBWA\HAKUHODO | Senior Account Director |
Masao Sudo | TBWA\HAKUHODO | Account Director |
Kei Takahashi | TBWA\HAKUHODO | Account Supervisor |
Shinsuke Yoshida | TBWA\HAKUHODO | Account Supervisor |
Yusuke Yasuda | TBWA\HAKUHODO | Account Executive |
Keisuke Hakomori | VOYAGER | Director |
Takashi Aso | Tohokushinsha Film Corporation | Production Producer |
Kenji Shigematsu | Tohokushinsha Film Corporation | Production Producer |
Yoshikatsu Higuchi | Tohokushinsha Film Corporation | Production Producer |
Takuya Sugimoto | Tohokushinsha Film Corporation | Production Manager |
Riichi Kin | Tohokushinsha Film Corporation | Production Manager |
Yusuke Suga | Freelance | Cameraman |
GREEN LIGHT RUN is an urban marathon race, where the runner doesn’t have to stop for any red light. Using traffic data provided by the local police department, and taking traffic signal patterns, distance, timing and safety all into account, adidas Japan brought a one-of-a-kind, urban race through the busy streets of Tokyo to life.
2/22/2017: Green Light Run movie released with an open call for participating runners, creating instant buzz. 3/10/2017: Thirty lucky runners were selected from applicants nationwide. The runners took their mark at midnight in Marunouchi, for a full-length marathon race leading them to the goal set at adidas Harajuku Brand Core Store. Following the voice navigation system, the runners ran the full 42.195km on city streets without stopping at a single red light. Response was immense, and the buzz instantly went global.
REACHES: 53,637,032 Facebook LIKE: 151%
With cooperation of The Tokyo metropolitan police department, the city’s 15,772 traffic lights’s algorithms were analyzed for the cycles and duration of red and green signals. Using mapping data provided by NAVITIME, a leading navigation app maker, a full distance marathon course of 42.195km was designed in the center of Tokyo. A voice guidance system led the city runners with routing and pacing, navigating them on a non-stop run.