Title | AMAZING FINGERS |
Brand | JOHONSON & JOHONSON |
Product / Service | BAND-AID PLUS COMFORT |
Category | E05. Influencer / Talent |
Entrant | I&S BBDO Tokyo, JAPAN |
Idea Creation | I&S BBDO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Masaki Honda | BBDO Japan | Executive Creative Direcor |
Takenori Hashimoto | BBDO Japan | Creative Director |
Asuka Kondo | BBDO Japan | Art Director |
Tatsuya Kawajiri | BBDO Japan | Planner |
Kohei Omote | I&S BBDO INC. | Copy Writer |
Arika Ishikawa | BBDO Japan | Designer |
So we decided to gather a particular group of people to perform an ultimate demonstration. Japan’s most amazing craftsmen.
We challenged craftsmen, by asking them to wear BAND-AID while performing their amazing intricate skills. They tweet their work through BAND-AID’s account.
BAND-AID’s twitter followers rose up to 3,700 %. Our tweet was retweeted more than 6,900 times. The sales of BAND-AID PLUS COMFORT rose up to 156% after the launch of product.
Because of previous TVC ads, BAND-AID is considered to be only for mom and kids. So we aimed younger generations through social medias.