IMMORTAL ADOPTION

Bronze Spike

Case Film

Presentation Image

TitleIMMORTAL ADOPTION
ClientTHAI DOG HOUSE
Product / ServiceTHAI DOG HOUSE
CategoryB03. Web Service / Web App
EntrantBBDO BANGKOK, THAILAND
Idea Creation BBDO BANGKOK, THAILAND

The Campaign

In partnership with Thai Dog House and Soi Dog Foundation, we created “Immortal Adoption” the world’s first dog recognition algorithm that can match your late dog with an identical shelter dog. When a pet owner uploads a picture of their previous dog on the website ImmortalAdoption.com, the algorithm will analyze the data: breed, color, facial appearance and size of the dog against a database of more than 150 dog species and over 100,000 images of current shelter dogs in Thailand. Once complete, the dog owner will be presented with potential look-alike shelter dogs for them to adopt. The website is an open-platform that any dog shelter can integrate their dogs into the database. A creative combination of data and human insight to enhance each other and deliver tangible results that can truly make a difference in someone’s life.

Creative Execution

Immortal Adoption utilizes a creative combination of existing dog breed data, shelter dog data and human insight of new pet acquisition to enhance each other and deliver tangible results that can truly make a difference in someone’s life. When a pet owner uploads a picture of their previous dog on the website ImmortalAdoption.com, the algorithm will analyze the data: breed, color, facial appearance and size of the dog against a database of more than 150 dog species and over 100,000 images of current shelter dogs in Thailand. Once complete, the dog owner will be presented with potential look-alike shelter dogs for them to adopt. The website is an open-platform that any dog shelter can integrate their dogs into the database. A creative combination of data and human insight to enhance each other and deliver tangible results that can truly make a difference in someone’s life.

- 100,000+ shelter dogs in the database. - 64 dog shelters across the country joined the campaign. - Adoption rate increased 130% compared the same period last year. - More than 3,000 dogs were adopted since launched.

We all love dogs but a dog’s expected lifespan is 7 times shorter than a human’s. Losing your dog can hurt as much as losing a family member. People are 5 times more likely to get a dog if it resembles their previous one. They even give them the same name in some cases. It’s because the look and the same breed personality gives them a warm and comforting feeling.

Credits

Name Company Position
SUTHISAK SUCHARITTANONTA BBDO BANGKOK CHAIRMAN & CHIEF CREATIVE OFFICER
ANUWAT NITIPANONT BBDO BANGKOK DEPUTY CHIEF CREATIVE OFFICER
PITHA UDOMKANJANANAN BBDO BANGKOK CREATIVE DIRECTOR
CHARNPANU SUCHAXAYA BBDO BANGKOK SENIOR ART DIRECTOR
MANAMAI RODPETCH BBDO BANGKOK COPYWRITER
LAPASRADA SEVIKUL BBDO BANGKOK ACCOUNT MANAGER
ADISAK CHANCHAIPOOM Klackfilms DIRECTOR
Links
Website URL   |   Supporting Webpage