#LEBARANADEM CAMPAIGN

Title#LEBARANADEM CAMPAIGN
BrandBYE-BYE FEVER
Product / ServiceBYE-BYE FEVER COOLING GEL SHEETS
CategoryD01. Social Video
EntrantISOBAR Jakarta, INDONESIA
Idea Creation ISOBAR Jakarta, INDONESIA
Production ISOBAR Jakarta, INDONESIA

Credits

Name Company Position
Wisnu Satya Putra Isobar Indonesia General Manager
Sara Ditaputri Isobar Indonesia Head of Copy
Atika Kusumawati Isobar Indonesia Head of Art
Cheppy Setiawan Isobar Indonesia Social Media Lead
Serena Primadyani Isobar Indonesia Project Manager
Inka Sipahutar Isobar Indonesia Account Director
Gilang Herlambang Isobar Indonesia Strategic Planner
Josephine Sheila Isobar Indonesia Art Director
Nurafni Irsal Isobar Indonesia Social Media Executive
Khoirina Annisa Isobar Indonesia Community Executive
Roland Unsulangie Isobar Indonesia Business Director
Fiqi Pratama Isobar Indonesia Video Editor - Motiongrapher
Lucky Taruna Dwipa Isobar Indonesia Video Editor - Online Editor

The Campaign

To reconnect them, ByeBye Fever who aim to reach younger audiences, initiated #LebaranAdem, a movement to create comfortable Lebaran moment for everyone. We spread the message through three video stories that portraying different uncomfortable moment during family gathering in Lebaran.

Creative Execution

To reconnect them, ByeBye Fever who aim to reach younger audiences, initiated #LebaranAdem, a movement to create comfortable Lebaran moment for everyone. We spread the message through three video stories that portraying different uncomfortable moment during family gathering in Lebaran.

#LebaranAdem videos were getting viral and succeed to bring cool and positive vibes during Lebaran.

To reconnect them, ByeBye Fever who aim to reach younger audiences, initiated #LebaranAdem, a movement to create comfortable Lebaran moment for everyone. We spread the message through three video stories that portraying different uncomfortable moment during family gathering in Lebaran.

Links

Website URL