| Title | 9 COOKING CHALLENGE |
| Brand | LG ELECTRONICS |
| Product / Service | LG DIOS LIGHT WAVE OVEN |
| Category | A02. Durable Consumer Goods |
| Entrant | HS AD Seoul, SOUTH KOREA |
| Idea Creation | HS AD Seoul, SOUTH KOREA |
| Idea Creation 2 | PIXEL Seoul, SOUTH KOREA |
| Media Placement | HS AD Seoul, SOUTH KOREA |
| Production | PIXEL Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Yoo Ran Woo | HS Ad | Executive Creative Director |
| Sung Taek Yoo | HS Ad | Account Manager |
| Yun Ina Park | HS Ad | Account Manager |
| Sun Bin Woo | HS Ad | Account Executive |
| Myeong Joong Kim | Pixel | Creative Director |
| Chang Jae Lee | Pixel | Copywriter |
| Sun Geun Lee | Pixel | Copywriter |
A video that specify prepares the inconvenience and inorganization of the substitute cookware and the convenience of the light wave oven. Performing a mission by directly competing 9 kinds of the fast delicious cooking courses. So, we produced five targeted oven recipe video clips in video magazine format.
From April 25 to June 30, executed the campaign on YouTube, Facebook, Instagram, etc with the media budget of 220,000 dollars.
Recording 3,261,341 video views total 200% increase in search queries since launch 600% increase in product site influx Acquired a 90 pint survey on brand preference (the highest ever) 10% increase in sales during the period Expansion of positive online buzz for consumers who want to "buy"
Reducing consumer barriers and expanding the market by redefining with "Kitchen necessities that is wanted to be used everyday" And 9 in 1 function highlighted to assemble nine unorganized little cookware on the table all at once. Developing a key message that enforces consumers to buy products "Every dish in the world, with one light wave oven."
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