| Title | BELO BB BODY CREAM "FLAWLESS FOR ALL" |
| Brand | INTELLIGENT SKIN CARE INC. |
| Product / Service | BELO INTENSIVE WHITENING BB BODY CREAM |
| Category | E09. Use of Social Data & Insight |
| Entrant | NUWORKS INTERACTIVE LABS, INC. Pasig, THE PHILIPPINES |
| Idea Creation | NUWORKS INTERACTIVE LABS, INC. Pasig, THE PHILIPPINES |
| Media Placement | NUWORKS INTERACTIVE LABS, INC. Pasig, THE PHILIPPINES |
| PR | NUWORKS INTERACTIVE LABS, INC. Pasig, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Jeff Saez | NuWorks Interactive Labs, Inc. | Chairman and President |
| Patricia Bautista | NuWorks Interactive Labs, Inc. | Client Services Director |
| Ryan Catabijan | NuWorks Interactive Labs, Inc. | Associate Business Unit Manager |
| Nicoline Lizarondo | NuWorks Interactive Labs, Inc. | Account Executive |
| Joey David Tiempo | NuWorks Interactive Labs, Inc. | Executive Creative Director |
| Abi Capa | NuWorks Interactive Labs, Inc. | Creative Director |
| Pauline Ty | NuWorks Interactive Labs, Inc. | Associate Creative Director |
| Mica dela Rosa | NuWorks Interactive Labs, Inc. | Copywriter |
| Alvin Claros | NuWorks Interactive Labs, Inc. | Graphic Designer |
| Chelsea Sullivan | NuWorks Interactive Labs, Inc. | Community Lead |
| Raika Rodriguez | NuWorks Interactive Labs, Inc. | Community Manager |
| Andrea del Rosario | NuWorks Interactive Labs, Inc. | Campaign Manager |
| Manny Gonzales | NuWorks Interactive Labs, Inc. | Strategic Planning Director |
| Ede Virata | NuWorks Interactive Labs, Inc. | Associate Strategy Head |
| Dino Romero | NuWorks Interactive Labs, Inc. | Associate Analytics Head |
| Icy Bardinas | NuWorks Interactive Labs, Inc. | Senior Analyst |
| Jace Susara | NuWorks Interactive Labs, Inc. | Media Manager |
| Meryll Torres | NuWorks Interactive Labs, Inc. | Media Executive |
| Bernice Dy | NuWorks Interactive Labs, Inc. | In-House Producer |
| Rob Valdellon | NuWorks Interactive Labs, Inc. | Multimedia Specialist |
To launch Belo BB Body Spray, a product that helps cover blemishes on arms and legs (and the first of its kind in the country) we created a tutorial video to show how well the beauty product worked: on a gay man.
To demonstrate the concealing power of Belo BB Body Spray, we applied the product on our unlikely test subject, and flaunted it in a product dance demo video.
Not only did the brand discover an outspoken community – it found ambassadors who came out of hiding to enthusiastically rave about the product and spread its message. It got 32,701,012 in total impressions, 6,557,554 in a total post engagement, 113% increase in retail sales and a whopping 400% increase in e-commerce sales, all with ZERO ATL support.
We shifted our focus on a hugely untapped market, the bisexuals, gay and transgendered individuals — as beauty is quickly becoming gender neutral, it’s about time for beauty products to follow suit.
Social Media URL | Social Media URL