| Title | #DISCOVERYOURCOLOR CAMPAIGN |
| Brand | L'OREAL INDONESIA |
| Product / Service | L'OREAL PARIS HAIR EXCELLENCE |
| Category | E09. Use of Social Data & Insight |
| Entrant | ISOBAR Jakarta, INDONESIA |
| Idea Creation | ISOBAR Jakarta, INDONESIA |
| Production | ISOBAR Jakarta, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Wisnu Satya | Isobar Indonesia | Head of Isobar |
| Linda Mutiara | Isobar Indonesia | Chief Operational Officer |
| Adinda Pawitra | Isobar Indonesia | Associate Planning Director |
| Sara Ditaputri | Isobar Indonesia | Head of Copy |
| Atika Kusumawati | Isobar Indonesia | Head of Art |
| Cheppy Setiawan | Isobar Indonesia | Social Media Lead |
| Gilang Herlambang | Isobar Indonesia | Strategic Planner |
| Indra Puspita | Isobar Indonesia | Social Media Executive |
| Neti Rinarti | Isobar Indonesia | Community Executive |
| Josephine Sheila | Isobar Indonesia | Jr Art Director |
| Lelita Ferdiana | Isobar Indonesia | Account Manager |
| Roland Unsulangie | Isobar Indonesia | Business Director |
| Fiqi Pratama | Isobar Indonesia | Video Editor - Motiongrapher |
| Lucky Taruna Dwipa | Isobar Indonesia | Video Editor - Online Editor |
L’Oreal Paris Excellence presents #DiscoverYourColor. We created conversation on social media and told the ladies that there’s nothing wrong with changing hair color. Then, we became their expert by visiting discoveryourcolor.com. It’s as simple as uploading your selfie, choose your skin tone and current hair color, and you’ll get hair color recommendation from L’Oreal Paris Excellence.
L’Oreal Paris Excellence presents #DiscoverYourColor. We created conversation on social media and told the ladies that there’s nothing wrong with changing hair color. Then, we became their expert by visiting discoveryourcolor.com. It’s as simple as uploading your selfie, choose your skin tone and current hair color, and you’ll get hair color recommendation from L’Oreal Paris Excellence.
We’ve changed more than 5,000 Indonesian women just in a month, and still happened until today.
L’Oreal Paris Excellence presents #DiscoverYourColor. We created conversation on social media and told the ladies that there’s nothing wrong with changing hair color. Then, we became their expert by visiting discoveryourcolor.com. It’s as simple as uploading your selfie, choose your skin tone and current hair color, and you’ll get hair color recommendation from L’Oreal Paris Excellence.