| Title | #LEBARANADEM CAMPAIGN |
| Brand | BYE-BYE FEVER |
| Product / Service | BYE-BYE FEVER COOLING GEL SHEETS |
| Category | H01. Integrated Multi-Platform Campaign (Online & Offline) |
| Entrant | ISOBAR Jakarta, INDONESIA |
| Idea Creation | ISOBAR Jakarta, INDONESIA |
| Production | ISOBAR Jakarta, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Wisnu Satya Putra | Isobar Indonesia | General Manager |
| Sara Ditaputri | Isobar Indonesia | Head of Copy |
| Atika Kusumawati | Isobar Indonesia | Head of Art |
| Cheppy Setiawan | Isobar Indonesia | Social Media Lead |
| Serena Primadyani | Isobar Indonesia | Project Manager |
| Inka Sipahutar | Isobar Indonesia | Account Director |
| Gilang Herlambang | Isobar Indonesia | Strategic Planner |
| Josephine Sheila | Isobar Indonesia | Art Director |
| Nurafni Irsal | Isobar Indonesia | Social Media Executive |
| Khoirina Annisa | Isobar Indonesia | Community Executive |
| Roland Unsulangie | Isobar Indonesia | Business Director |
| Fiqi Pratama | Isobar Indonesia | Video Editor-Motiongrapher |
| Lucky Taruna Dwipa | Isobar Indonesia | Video Editor - Online Editor |
| Dwiki Ilham Ramadan | Isobar Indonesia | Web Developer |
| Imam Gumandar | Isobar Indonesia | UI/UX Front-End |
To reconnect them, ByeBye Fever initiated #LebaranAdem, a movement to create comfortable Lebaran moment. With social media listening tools, we gathered all awkward Lebaran moment conversation. Then, responded them using @SiAdem (@MrChill) account and videos. We ask people to share the comfort through social media and microsite.
To reconnect them, ByeBye Fever initiated #LebaranAdem, a movement to create comfortable Lebaran moment. With social media listening tools, we gathered all awkward Lebaran moment conversation. Then, responded them using @SiAdem (@MrChill) account and videos. We ask people to share the comfort through social media and microsite.
Within a week, #LebaranAdem succeed to gather thousands of participants who shared their comfortable thoughts and moment. Also, became trending topic on Twitter.
To reconnect them, ByeBye Fever initiated #LebaranAdem, a movement to create comfortable Lebaran moment. With social media listening tools, we gathered all awkward Lebaran moment conversation. Then, responded them using @SiAdem (@MrChill) account and videos. We ask people to share the comfort through social media and microsite.