Title | #LEBARANADEM CAMPAIGN |
Brand | BYE-BYE FEVER |
Product / Service | BYE-BYE FEVER COOLING GEL SHEETS |
Category | H01. Integrated Multi-Platform Campaign (Online & Offline) |
Entrant | ISOBAR Jakarta, INDONESIA |
Idea Creation | ISOBAR Jakarta, INDONESIA |
Production | ISOBAR Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Wisnu Satya Putra | Isobar Indonesia | General Manager |
Sara Ditaputri | Isobar Indonesia | Head of Copy |
Atika Kusumawati | Isobar Indonesia | Head of Art |
Cheppy Setiawan | Isobar Indonesia | Social Media Lead |
Serena Primadyani | Isobar Indonesia | Project Manager |
Inka Sipahutar | Isobar Indonesia | Account Director |
Gilang Herlambang | Isobar Indonesia | Strategic Planner |
Josephine Sheila | Isobar Indonesia | Art Director |
Nurafni Irsal | Isobar Indonesia | Social Media Executive |
Khoirina Annisa | Isobar Indonesia | Community Executive |
Roland Unsulangie | Isobar Indonesia | Business Director |
Fiqi Pratama | Isobar Indonesia | Video Editor-Motiongrapher |
Lucky Taruna Dwipa | Isobar Indonesia | Video Editor - Online Editor |
Dwiki Ilham Ramadan | Isobar Indonesia | Web Developer |
Imam Gumandar | Isobar Indonesia | UI/UX Front-End |
To reconnect them, ByeBye Fever initiated #LebaranAdem, a movement to create comfortable Lebaran moment. With social media listening tools, we gathered all awkward Lebaran moment conversation. Then, responded them using @SiAdem (@MrChill) account and videos. We ask people to share the comfort through social media and microsite.
To reconnect them, ByeBye Fever initiated #LebaranAdem, a movement to create comfortable Lebaran moment. With social media listening tools, we gathered all awkward Lebaran moment conversation. Then, responded them using @SiAdem (@MrChill) account and videos. We ask people to share the comfort through social media and microsite.
Within a week, #LebaranAdem succeed to gather thousands of participants who shared their comfortable thoughts and moment. Also, became trending topic on Twitter.
To reconnect them, ByeBye Fever initiated #LebaranAdem, a movement to create comfortable Lebaran moment. With social media listening tools, we gathered all awkward Lebaran moment conversation. Then, responded them using @SiAdem (@MrChill) account and videos. We ask people to share the comfort through social media and microsite.