#PANTUNNASIONAL CAMPAIGN

Title#PANTUNNASIONAL CAMPAIGN
BrandN/A
Product / ServiceINITIATIVES
CategoryA09. Public Sector
EntrantISOBAR Jakarta, INDONESIA
Idea Creation ISOBAR Jakarta, INDONESIA
Production ISOBAR Jakarta, INDONESIA

Credits

Name Company Position
Wisnu Satya Putra Isobar Indonesia Head of Isobar
Sara Ditaputri Isobar Indonesia Head of Copy
Atika Kusumawati Isobar Indonesia Head of Art
Cheppy Setiawan Isobar Indonesia Social Media Lead
Serena Primadyani Isobar Indonesia Project Manager
Inka Sipahutar Isobar Indonesia Account Director
Gilang Herlambang Isobar Indonesia Strategic Planner
Josephine Sheila Isobar Indonesia Art Director
Nurafni Irsal Isobar Indonesia Social Media Executive
Khoirina Annisa Isobar Indonesia Community Executive
Roland Unsulangie Isobar Indonesia Business Director
Fiqi Pratama Isobar Indonesia Video Editor-Motiongrapher
Lucky Taruna Dwipa Isobar Indonesia Video Editor - Online Editor
Dwiki Ilham Ramadan Isobar Indonesia Web Developer
Imam Gumandar Isobar Indonesia UI/UX Front-End

The Campaign

Seizing the occasion of Indonesia’s National Resurgence Day on 20th of May, we reached out through #PantunNasional. Pantun is an Indonesian linguistic folk tradition of reciprocating two or four-line rhyming poems. #PantunNasional asked all Indonesians to revive the nationalism spirit through pantun on social media, and see all posts on pantunnasional.com.`

Creative Execution

Seizing the occasion of Indonesia’s National Resurgence Day on 20th of May, we reached out through #PantunNasional. Pantun is an Indonesian linguistic folk tradition of reciprocating two or four-line rhyming poems. #PantunNasional asked all Indonesians to revive the nationalism spirit through pantun on social media, and see all posts on pantunnasional.com.

Within a week, thousands of people joined the movement. It became a trending topic online and earned exposure in media.

Seizing the occasion of Indonesia’s National Resurgence Day on 20th of May, we reached out through #PantunNasional. Pantun is an Indonesian linguistic folk tradition of reciprocating two or four-line rhyming poems. #PantunNasional asked all Indonesians to revive the nationalism spirit through pantun on social media, and see all posts on pantunnasional.com.

Links

Website URL