| Title | #PELUKUNTUKORANGUTAN CAMPAIGN |
| Brand | KIEHL'S |
| Product / Service | RARE EARTH MASQUE |
| Category | A08. Corporate Social Responsibility |
| Entrant | ISOBAR Jakarta, INDONESIA |
| Idea Creation | ISOBAR Jakarta, INDONESIA |
| Production | ISOBAR Jakarta, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Wisnu Satya | Isobar Indonesia | Head of Isobar |
| Linda Mutiara | Isobar Indonesia | Chief Operational Officer |
| Adinda Pawitra | Isobar Indonesia | Associate Planning Director |
| Sara Ditaputri | Isobar Indonesia | Head of Copy |
| Atika Kusumawati | Isobar Indonesia | Head of Art |
| Cheppy Setiawan | Isobar Indonesia | Social Media Lead |
| Gilang Herlambang | Isobar Indonesia | Strategic Planner |
| Indra Puspita | Isobar Indonesia | Social Media Executive |
| Neti Rinarti | Isobar Indonesia | Community Executive |
| Affan Miraza | Isobar Indonesia | Jr Art Director |
| Roland Unsulangie | Isobar Indonesia | Business Director |
| Fiqi Pratama | Isobar Indonesia | Video Editor-Motiongrapher |
| Lucky Taruna Dwipa | Isobar Indonesia | Video Editor - Online Editor |
Kiehls and The Nature Conservancy invited people to help by giving hugs through the #PelukUntukOrangutan campaign, meaning #HugsForOrangutan. By posting your hug pose on social media with the hashtag, you automatically donate 5,000 rupiahs, or donated by purchasing Kiehl’s Mask Products. People can see the total amount on lestarikanhutankita.com.
Kiehls and The Nature Conservancy invited people to help by giving hugs through the #PelukUntukOrangutan campaign, meaning #HugsForOrangutan. By posting your hug pose on social media with the hashtag, you automatically donate 5,000 rupiahs, or donated by purchasing Kiehl’s Mask Products. People can see the total amount on lestarikanhutankita.com.
This movement generated more than 30,000 interactions organically to finally welcome orphan orangutans to their new homes in Wehea Forest, Borneo.
Kiehls and The Nature Conservancy invited people to help by giving hugs through the #PelukUntukOrangutan campaign, meaning #HugsForOrangutan. By posting your hug pose on social media with the hashtag, you automatically donate 5,000 rupiahs, or donated by purchasing Kiehl’s Mask Products. People can see the total amount on lestarikanhutankita.com.