The Campaign

The new message that need to be communicated is "Forward", means that whatever we want to achieve in our life, CIMB Niaga will be there as enabler for us as to move Forward in achieving our goals. For the youth market, we analyze that the younger generation are known to have ever-changing dreams. Thus we created an online video with “Forward Your Dreams” as our message, communicated through colorful slices of their dreams and desires. Each dream was portrayed in energetic fashion representing the bank’s forward spirit.

Creative Execution

At first, it was supposed to develop an online video with a scale of quality only for online preview through Youtube channel. But during the process of discussion of the creative and storyboard, there is chance of bringing the video for future TVC usage, especially for Digital Pay TV. So, the timeline was packed into within 5 days of shooting period to develop footages for 4 videos.

Manage to generate around 400k video views on Youtube for Forward your Dream video

We analyze about Youth behavior by doing up some data gathering about millennials. Based on the insights analysis, we try to mapped the slice of moment scenes into the millennial's life behavior and goals.