| Title | LOVE THIS MOMENT |
| Brand | HP |
| Product / Service | SPROCKET |
| Category | D04. Brand / Product Video |
| Entrant | FRED & FARID SHANGHAI, CHINA |
| Idea Creation | FRED & FARID SHANGHAI, CHINA |
| Media Placement | FRED & FARID SHANGHAI, CHINA |
| PR | FRED & FARID SHANGHAI, CHINA |
| Production | FRED & FARID SHANGHAI, CHINA |
| Additional Company | HP Barcelona, SPAIN |
| Name | Company | Position |
|---|---|---|
| Fred Raillard | FRED & FARID | Chief Creative Officer |
| Farid Mokart | FRED & FARID | Chief Creative Officer |
| Feng Huang | FRED & FARID | Executive Creative Director |
| Uty Chen | FRED & FARID | Art Director |
| Aser Cao | FRED & FARID | Copywriter |
| Chris Wang | FRED & FARID | Copywriter |
| Steven Ma | FRED & FARID | Brand Strategist |
| Jessie Huang | FRED & FARID | Agency Producer |
| Paul Lin | FRED & FARID | Agency Supervisor |
| Ronda Zhou | HP | Brand Supervisor |
• Nowadays, it usually takes us up to 5 seconds to take photos about anything we encounter in life. However, the easier we can record, the valueless those images become… But the things is, among those thousands photos we stored in our phone, there has to be special moments that we would cherish and memorize for lifelong time. • Use HP Sprocket is a way to transform cold digital images into valuable personal belongings, which would become emotional attachment for those beautiful moments.
• Based on the product features, product positioning, and consumer analysis, a hero love story(social video) that is emotional, premium and authentic has been lunched during Valentine's day.
Total impression: 35.7million (Weibo+WeChat) Video view: 16,071,800(Weibo+WeChat)
• Drive awareness of HP Sprocket and build preference. • Reignite home printing and build brand image for HP Print • To create the social phenomenon amongst Millennials (18-24 years old) to have a Sprocket in pocket and position Sprocket as a must-have trendy pocket device