| Title | MEMORY OF PASTA |
| Brand | LG ELECTRONICS |
| Product / Service | REFRIGERATOR |
| Category | D03. Webisodes / Series |
| Entrant | HS AD Seoul, SOUTH KOREA |
| Idea Creation | HS AD Seoul, SOUTH KOREA |
| Media Placement | HS AD Seoul, SOUTH KOREA |
| PR | HS AD Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Jeong Han Park | HSAd | Creative Director |
We captured the moment of everyday life that people of diverse age range can relate while using the refrigerator.
We made a website for the films and provided online event to the consumers.
As a result, the brand image of the product got younger and gained more consumers of various age groups.
The strategy was to involve people to watch and share the film. In addition, we wanted to involve the consumers with the online event, so they can gain interest in the product. Thus, we chose the online platform to deliver our purpose and communicate with the consumers.