Title | INDUSTRIAL JP |
Brand | Komatsu Spring Industrial Co., Ltd. / Asaiseisakusyo.Co.Ltd. / Shin Ei Industry |
Product / Service | SMES IN JAPAN |
Category | A07. Corporate Image & Sponsorship |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
PR | DENTSU INC. Tokyo, JAPAN |
PR 2 | DENTSU CREATIVE X INC. Tokyo, JAPAN |
PR 3 | DELTRO Tokyo, JAPAN |
Production | DENTSU CREATIVE X INC. Tokyo, JAPAN |
Production 2 | DIGITAL EGG Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yasuharu Sasaki | DENTSU INC. | Chief Creative Officer |
Hirozumi Takakusaki | DENTSU INC. | Chief Creative Officer |
Hidetoshi Kuranari | DENTSU INC. | Executive Creative Director |
Masato Otsubo | YUKI Precision Co., Ltd. | CEO |
Toshihide Kimura | DENTSU INC. | Creative Director / Sound Director |
Rintaro Shimohama | DENTSU INC. | Art Director |
Hajime Yakushiji | DENTSU INC. | Strategic Planner |
Dan Ushikubo | DENTSU INC. | Strategic Planner |
Yuki Shintani | DENTSU INC. | Strategic Planner |
Masanori Sakamoto | DELTRO INC. | Art Director / Web Desginer |
Ken Murayama | DELTRO INC. | Technical Director |
Masafumi Fujioka | DENTSU CREATIVE X INC. | Film Producer |
Ryotaro Omori | DENTSU CREATIVE X INC. | Production Manager |
DJ TASAKA | Freelance | Music Composer |
Dorian | Freelance | Music Composer |
DJ Gonno | Freelance | Music Composer |
Cherryboy Function | Freelance | Music Composer |
Sountrive | Freelance | Music Composer |
Inner Science | Freelance | Music Composer |
Naoya Tokunou | Freelance | Mastering Engineer |
Ryosuke Sone | DENTSU CREATIVE X INC. | Film Director |
Mamoru Asami | Freelance | Cinematographer |
Keisuke Inoue | Freelance | Cinematographer / Photographer |
dosei. | Freelance | Cinematographer / Photographer |
Seiji Shirasaki | digital egg inc. | Film Editor |
Wataru Kitamoto | DENTSU CREATIVE X INC. | Production Manager |
Ryo Ishii | DENTSU CREATIVE X INC. | Production Manager |
We noticed minimal repeated movings and sounds of machines in the plant are similar to techno music. So we made music videos with images and sounds taken in the factories. Taking a process to spread information usually performed by a record label, we redesigned the communications of SMEs.
We redesigned images and communications of SMEs. Record the footages and sounds of the small factories as materials. Using these materials, like DJs select music to play, select musicians match with the materials and offer to make tracks to design images of each SMEs. And then a collaboration between a filmmaker and musician begins. Distribute the videos as Music Video in Youtube, not only as a promotion of the technology. The tracks themselves are also sold on online music site. The factories can use the videos for PR and recruitment, and the artists can use them to increase their name value.
The videos were not only picked up by technology related media, but music, culture, and art media as well. Interviews with the presidents of the factories and performance by musicians were featured on a popular live streaming website. Over 15,000 people enjoyed the program at the same time. As a result, the people who have the least contact with Japan’s small factories are, young people in Japan with no interest in their country’s technology. People from outside Japan who are interested in Japanese technology offered a lot of support.
First we atract people with no interest in SMEs in Japan by using music and movie. Next we prompt them to understand these SMEs doing and their situations in Japan with subtitles of the movie, GIFs, photos and articles in the website.
Website URL | Video URL | Video URL | Video URL | Video URL