FUTURE ME

Short List
TitleFUTURE ME
ClientHAKUHODO INC.
Product / ServiceHAKUHODO INC. RECRUIT
CategoryA07. Corporate Image & Sponsorship
EntrantHAKUHODO INC. Tokyo, JAPAN
Idea Creation HAKUHODO I-STUDIO Tokyo, JAPAN
Production HAKUHODO I-STUDIO Tokyo, JAPAN

The Campaign

Visitors can imagine what kind of achievement that can make at HAKUHODO.

Creative Execution

We developed a service for visitors to upload their face photo online. Supported with more than 10,000 rows of real data(*), the photo is then being mapped to a fictional timeline of year 20XX, forming a story of a typical day as an HAKUHODO staff. This helps the visitors to imagine what kind of achievement they can make at HAKUHODO. * Stories are backed up with reports from the HAKUHODO Institute of Life and Living that analyzes actual newspaper and online news from the past. While the timeline appears to be fictional, simulation results are supported with reliability with a certain extent.

?Applicants number increased 110%. Web site accesses reached 500,000. ?About 100,000 people experienced campaign.

What students want to know is not about the company detail, it is their future vision and possibilities working there. That is why we thought the best way was to connect students to HAKUHODO, which could be a future environmental for them, and to enhance engagement between students and HAKUHODO.

Credits

Name Company Position
MASATOSHI USAMI HAKUHODO inc. Planner
KENGO TATSUZAWA HAKUHODO i-studio Inc. Art Director
NOBUHITO KAN HAKUHODO inc. Planner
YUKI KUNO HAKUHODO inc. Planner
TARO TANIWAKI HAKUHODO inc. Planner
JUN ARAI HAKUHODO i-studio Inc. Producer
YOICHI SAITO HAKUHODO i-studio Inc. Technical Director
KEITA KOJIMA HAKUHODO i-studio Inc. Front-End Engineer
YOHEI HASHIMOTO HAKUHODO i-studio Inc. Front-End Engineer
KOHEI FUTAKUCHI HAKUHODO i-studio Inc. Designer
MOEMI YOSHIO HAKUHODO i-studio Inc. Designer
MASAKAZU KAWAZU HAKUHODO i-studio Inc. Back-End Engineer
SHOHEI IMABUCHI HAKUHODO i-studio Inc. Back-End Engineer
TATSUYA FURUTA HAKUHODO i-studio Inc. Server-Side Engineer
AI KIMURA HAKUHODO i-studio Inc. Director
MANATO KENMOCHI HAKUHODO i-studio Inc. Sound Engineer
SHINICHIRO HASHIZUME HAKUHODO inc. Creative Director
Links
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