Title | CGI NEWSCASTER |
Brand | NTT DOCOMO |
Product / Service | D MAGAZINE |
Category | E05. Influencer / Talent |
Entrant | HAKUHODO INC. Tokyo, JAPAN |
Idea Creation | HAKUHODO INC. Tokyo, JAPAN |
Production | HAKUHODO PRODUCT'S Tokyo, JAPAN |
Additional Company | NTT DOCOMO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Tatsuro Miura | HAKUHODO | Creative Director |
Takeshi Ogasahara | HAKUHODO | Copywriter |
Masatoshi Usami | HAKUHODO | Copywriter |
Shun Akeda | HAKUHODO | Copywriter |
Kentaro Harano | HAKUHODO | Art Director |
Takeshi Nagatsuka | HAKUHODO | Designer |
Yousuke Hagiwara | HAKUHODO | Account Director |
Yuki Muramatsu | HAKUHODO | Account Supervisor |
Hitoshi Maruo | HAKUHODO | Account Executive |
Taro Kamiya | HAKUHODO | Account Executive |
Tadaatsu Haginoya | HAKUHODO PRODUCT'S | Producer |
Toru Nakajima | HAKUHODO PRODUCT'S | Production Manager |
Ryo Kadowaki | HAKUHODO PRODUCT'S | Production Manager |
Kohei Yamaguchi | HARU KIKAKU | Director |
Maki Asano | HAKUHODO PRODUCT'S | Assistant Director |
Yoshitaka Murakami | FREELANCER | Cinematographer |
Shinichi Miyaki | AGARUBOSHI | Lighting Director |
Asako Ogiwara | HATA DECORATIVE ART | Product Designer |
Takanobu Sekiya | REDHILL | Sound Operator |
Ayano Ootaki | FREELANCER | Stylist |
Ayako Shimotake | FREELANCER | Hair & Make-Up |
Naomi Watanabe | YOSHIMOTO CREATIVE AGENCY | Cast |
Yuji Moriwaki | FREELANCER | Editor |
Yuta Naito | REDHILL | Editor |
Mitsuhiro Itano | REDHILL | CGI Designer |
Tomomi Oka | REDHILL | CGI Designer |
Yoshiki Tamashiro | AI | Speech Synthesis Producer |
Real-time Video News Generation by Realistic Lip Sync Tech. In order to spread real news in real time, we created a computer generated imagery newscaster.
We extracted the talent’s 3D scanning data, texture, facial expression patterns, and voice data, and integrated these with the latest lip sync technology to enable production of headline news videos anytime, in real time, even without shooting. Every day we got headlines before anyone else and produced the videos within 48 hours. These were shared on social media and promoted as banners.
Within 7 weeks we shared 182 types of creatives and generated 240 million impressions. Full video views increased to 342% over the average. We proved that delivering true information as fast as possible is the most desirable communication for users. In addition, this system of creating video news without shooting opens up a new door of what we can do with celebrities.
We challenged to create video news right after ‘d magazine’ received the latest articles. First, we decided to use Japan’s No.1 influencer as a newscaster to reach our audience. Since she is extremely busy, it wouldn’t be possible to create videos promptly if we shoot her every time. Therefore, we developed a system that enables to create videos without shooting using data extracted from her.