CGI NEWSCASTER

Short List
TitleCGI NEWSCASTER
ClientNTT DOCOMO
Product / ServiceD MAGAZINE
CategoryE04. Real-time Response
EntrantHAKUHODO INC. Tokyo, JAPAN
Idea Creation HAKUHODO INC. Tokyo, JAPAN
Production HAKUHODO PRODUCT'S Tokyo, JAPAN
Additional Company NTT DOCOMO Tokyo, JAPAN

The Campaign

Real-time Video News Generation by Realistic Lip Sync Tech. In order to spread real news in real time, we created a computer generated imagery newscaster.

Creative Execution

We extracted the talent’s 3D scanning data, texture, facial expression patterns, and voice data, and integrated these with the latest lip sync technology to enable production of headline news videos anytime, in real time, even without shooting. Every day we got headlines before anyone else and produced the videos within 48 hours. These were immediately shared on social media and promoted as banners.

Within 7 weeks we shared 182 types of creatives and generated 240 million impressions. Full video views increased to 342% over the average. With this real time video generation system, we opened up a new door of real time online ad.

We challenged to create video news right after ‘d magazine’ received the latest articles. First, we decided to use Japan’s No.1 influencer as a newscaster to reach our audience. Since she is extremely busy, it wouldn’t be possible to create videos promptly if we shoot her every time. Therefore, we developed a system that enables to create videos without shooting using data extracted from her. This real time video generation system made it possible to reach our audience with the latest real time news.

Credits

Name Company Position
Tatsuro Miura HAKUHODO Creative Director
Takeshi Ogasahara HAKUHODO Copywriter
Masatoshi Usami HAKUHODO Copywriter
Shun Akeda HAKUHODO Copywriter
Kentaro Harano HAKUHODO Art Director
Takeshi Nagatsuka HAKUHODO Designer
Yousuke Hagiwara HAKUHODO Account Director
Yuki Muramatsu HAKUHODO Account Supervisor
Hitoshi Maruo HAKUHODO Account Executive
Taro Kamiya HAKUHODO Account Executive
Tadaatsu Haginoya HAKUHODO PRODUCT'S Producer
Toru Nakajima HAKUHODO PRODUCT'S Production Manager
Ryo Kadowaki HAKUHODO PRODUCT'S Production Manager
Kohei Yamaguchi HARU KIKAKU Director
Maki Asano HAKUHODO PRODUCT'S Assistant Director
Yoshitaka Murakami FREELANCER Cinematographer
Shinichi Miyaki AGARUBOSHI Lighting Director
Asako Ogiwara HATA DECORATIVE ART Product Designer
Takanobu Sekiya REDHILL Sound Operator
Ayano Ootaki FREELANCER Stylist
Ayako Shimotake FREELANCER Hair & Make-Up
Naomi Watanabe YOSHIMOTO CREATIVE AGENCY Cast
Yuji Moriwaki FREELANCER Editor
Yuta Naito REDHILL Editor
Mitsuhiro Itano REDHILL CGI Designer
Tomomi Oka REDHILL CGI Designer
Yoshiki Tamashiro AI Speech Synthesis Producer
Links
Website URL   |   Video URL