The Campaign

Talk to Taiwan came about due to the need of having an effective communication model about social issues; from the activities on air and off air, the public can come to have a understanding of the topics discussed, differing from traditional news media or talk show on TV, creating a new kind of media platform. Polis system is one of the core function, as it allows the public to have the chance to participate in program. Polis can figure out the consensus about different topics, and the reasons why people can't agree with each other. It is an effective analytical tool. Besides Polis, Talk to Taiwan uses Facebook to attract viewers; producing infographics, GIF, for dummies to make the complicated issues interesting, more easier to understand. Allowing the new generation to understand the social issues that Taiwan is facing and also a way for them take part in the discussion.

Creative Execution

This program has been running for more than a year. We have completed 4 seasons, in every season, there are 6 to 8 episodes, and every episode is scheduled for Thursday. In a total of 29 episodes, we invited the Taipei mayor, the Minister without Portfolio, Executive Yuan, scholars and senior experts to discuss a strategy that was aimed for a particular social issue in their field of expertise. Our organization included experienced reporters, editors, designers and digital experts and 14 companies. It is run as a not-for-profit organization. We went through crowd-funding, and the contributions showed the approval a program with such potential was getting from the public.

In the last 4 seasons, with a total of 29 episodes, we have invited more than 35 expert speakers, gotten more than 5000 shares, and 3.5 million views, meaning 1 out of 7 people in Taiwan have watched it. We were featured by various media; the global affairs and lifestyle magazine Monocle called us “the future of TV'' In the latest season, we invited our audiences to join us live. They can posed questions to the speakers, understand the different perspective that each held and contribute to the real time exchanges. We believe if we keep working on it, we can influence more people, even key opinion leaders like Secretary of State, congressman and entrepreneurs, pushing Taiwan forward and to greater height.

We targeted people between 20-30 of age. This is because we think working on the new generation is a way to change the future of the country. The knowledge of those who are between 20 to 30 of age, allows them to be more aware and have a better grasp of the complicated topics. They would also be more experienced having stepped into society. After conducting research, we found people under 30 years of age seldom watch TV, rather you find them watching youtube, vimeo or Netflix. Also, they are more interested in videos and images as compared to the written word. Thus, we decided to use Facebook and Youtube as platform to broadcast our show. Creating countless “for dummies” packages and infographics, using a visual language of a younger generation. We even have an interactive feature during the show to align with the behavior of the target audience.