| Title | SELFIE WORTH |
| Brand | TBD |
| Product / Service | NON PROFIT SOCIAL AWARENESS |
| Category | E09. Use of Social Data & Insight |
| Entrant | FACEBOOK CREATIVE SHOP Singapore, SINGAPORE |
| Idea Creation | FACEBOOK CREATIVE SHOP Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Mark D'Arcy | Facebook Creative Shop | Chief Creative Officer |
| Keenan Pridmore | Facebook Creative Shop | Director of Creative Shop Studio |
| Fergus O'Hare | Facebook Creative Shop | Facebook Creative Shop Regional Director APAC |
| Juhi Kalia | Facebook Creative Shop | Head of Creative Shop India and Global Accounts |
| Nasheet Shadani | Facebook Creative Shop | Creative Strategist |
| Aditi Rajagopal | Facebook Creative Shop | Visualizer |
| Nikhil Nawathe | Facebook Creative Shop | Creative Research Manager |
| Prasanjeet Dutta Barua | Vertical Head - New Business Acquisition & Tech/ Telco in Global Sales - APAC | |
| Priya & Team | Ogilvy | Agency Producer |
| Swati Jain | LMNOP | Director/DOP |
| Sagarika Kochrekar | LMNOP | Executive Producer |
| Sai Sanil | LMNOP | DOP |
| Anusuya Mitra | LMNOP | Assistant Director |
| Karan Singh | LMNOP | Stylist |
| Sonam Singh | LMNOP | Casting |
| Anuj Tiwari | LMNOP | Production controller |
| Hemant Turte | LMNOP | Editor |
| Harsh Dandotiya | LMNOP | Colourist |
| Anindita Guha | GupShup | BOT Platform |
| Kauntal Patel | GupShup | BOT Platform |
| Vimal Cherangattu | GupShup | BOT Platform |
Vodafone believes that connectivity and technology can empower people so they can be their best selves. So they marked May as the National Self esteem month and created a made for Facebook only mobile campaign that targeted young women across India with selfies that came alive. We used the natural position of the Like tab in the feed in an ambient way for the characters to interact with. The message? A healthy sense of self esteem comes from so much more than what can be seen in your selfie.
We used the natural position of the Like tab in the feed in an ambient way for the characters to interact with. The message? A healthy sense of self esteem comes from so much more than what can be seen in your selfie.
The 'Made for Facebook' campaign racked up over 6.6 million views on just a week and sparked a conversation no one was having before on social media. Starting a movement as girls across India started to post proud selfies with the #worthmore. Celebrities and influencers joined in. Selfies are here to stay as long as young women never forget that they are worth so much more.
Vodafone marked May as the National Self esteem month and launched a made for Facebook only mobile campaign that targeted young women across India with short ads. Static selfies that came alive. The message? A healthy sense of self esteem comes from so much more than what can be seen in your selfie.