Title Client Product/Service Entrant Company Country Award
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER / VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA
Gold Spike
A05 Media & Publications
BUY OUT SLAVERY
A+E NETWORKS ASIA / 'ROOTS' TV SERIES
GOVT SINGAPORE Singapore SINGAPORE
Bronze Spike
A07 Corporate Image & Sponsorship
GEEKS GO FOR #CC9900
GENERAL ELECTRICS / TECHNOLOGY
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
FUTURE ME
HAKUHODO INC. / HAKUHODO INC. RECRUIT
HAKUHODO INC. Tokyo JAPAN
Short List
INDUSTRIAL JP
Komatsu Spring Industrial Co., Ltd. / Asaiseisakusyo.Co.Ltd. / Shin Ei Industry / SMES IN JAPAN
DENTSU INC. Tokyo JAPAN
Bronze Spike
A08 Corporate Social Responsibility
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION / WEBSERVICE
DENTSU INC. Tokyo JAPAN
Bronze Spike
A09 Public Sector
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Grand Prix
A10 Charities & Non-profit
#REDEFINEWOMEN
HOST / #REDEFINEWOMEN
HOST SYDNEY AUSTRALIA
Silver Spike
BOOMEWRONG
MARD (Men Against Rape & Discrimination) / NON PROFIT SOCIAL AWARENESS
FACEBOOK CREATIVE SHOP Singapore SINGAPORE
Bronze Spike
THE UNEXPECTED HOMELESS
THE SALVATION ARMY / DONATION DRIVE
TBWA\AUCKLAND NEW ZEALAND
Short List
DONATE 4 BIRDS | THE NEW ECOSYSTEM
CONSERVATION INTERNATIONAL JAPAN / CHARITIES & NON-PROFIT
DENTSU INC. Tokyo JAPAN
Short List
B01 Websites
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA / GOULBURN VALLEY
MEDIAMONKS Amsterdam THE NETHERLANDS
Bronze Spike
DONATE 4 BIRDS | THE NEW ECOSYSTEM
CONSERVATION INTERNATIONAL JAPAN / CHARITIES & NON-PROFIT
DENTSU INC. Tokyo JAPAN
Short List
B02 Microsites
THE HEARING TEST IN DISGUISE
COCHLEAR / COCHLEAR IMPLANTS
CHE PROXIMITY Sydney AUSTRALIA
Silver Spike
THE RESPONSIVE LOOKBOOK
DIESEL / JOGGJEANS
FRED & FARID SHANGHAI CHINA
Silver Spike
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION / WEBSERVICE
DENTSU INC. Tokyo JAPAN
Short List
B03 Web Service / Web App
IMMORTAL ADOPTION
THAI DOG HOUSE / THAI DOG HOUSE
BBDO BANGKOK THAILAND
Bronze Spike
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION / WEBSERVICE
DENTSU INC. Tokyo JAPAN
Bronze Spike
C01 Online Ad
ALERT AD
VICTORIAN GOVERNMENT / FIRE READY VICTORIA
BWM DENTSU Melbourne AUSTRALIA
Short List
NESCAFÉ PLAY BUTTON
NESTLE / NESTLE
OGILVY BEIJING CHINA
Short List
D01 Social Video
UNDISTINGUISHED RESUME
104 JOB BANK / BE A GIVER
SHAPE ADVERTISING Taipei City CHINESE TAIPEI
Short List
#BEATME
UN WOMEN / ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Silver Spike
SNAPCHAT BUG
SMART COMMUNICATIONS INC. / SMART COMMUNICATIONS INC.
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Short List
PARKINSON’S CHALLENGE
PARKINSON'S NSW / PARKINSON'S DISEASE
J. WALTER THOMPSON Sydney AUSTRALIA
Bronze Spike
SHACKLETON'S RETURN
HYUNDAI MOTOR / HYUNDAI MOTOR BRAND CAMPAIGN
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Silver Spike
GRAVITY CAT
SONY INTERACTIVE ENTERTAINMENT INC. / GRAVITY DAZE 2
HAKUHODO INC. Tokyo JAPAN
Bronze Spike
TOUCH OF CARE
PROCTER & GAMBLE / VICKS
PROCTER & GAMBLE Singapore SINGAPORE
Short List
ANZ #HOLDTIGHT
ANZ / ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Short List
WOW GIRLS' LAB
TAIWAN WACOAL / WACOAL SPORTS
X-LINE CO. LTD Taipei CHINESE TAIPEI
Short List
THE BOY WHO LOVES TO STUDY
MCDONALD'S PHILIPPINES / MCDONALD'S
LEO BURNETT GROUP MANILA THE PHILIPPINES
Short List
SUMMER WONDERLAND
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST SYDNEY AUSTRALIA
Bronze Spike
D02 Interactive Video
THROUGH THE DARK
GOOGLE / GOOGLE PLAY MUSIC
R/GA SYDNEY AUSTRALIA
Silver Spike
GENDER SWITCHING VR
OKAMOTO INDUSTRIES / OKAMOTO ZERO ONE
BIRDMAN Tokyo JAPAN
Short List
D03 Webisodes / Series
HOLLYWOOD REJECTS LA VIE D'ADELE
ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB
ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE
Bronze Spike
HOLLYWOOD REJECTS AMOUR
ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB
ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE
Bronze Spike
HOLLYWOOD REJECTS ENTRE LES MURS
ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB
ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE
Bronze Spike
V SKILLS
FRUCOR AUSTRALIA / BEVERAGES
CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze Spike
V SKILLS - SMOKE BOMBING
FRUCOR AUSTRALIA / BEVERAGES
CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze Spike
D04 Brand / Product Video
THE HEARING TEST IN DISGUISE
COCHLEAR / COCHLEAR IMPLANTS
CHE PROXIMITY Sydney AUSTRALIA
Short List
GRAVITY CAT
SONY INTERACTIVE ENTERTAINMENT INC. / GRAVITY DAZE 2
HAKUHODO INC. Tokyo JAPAN
Silver Spike
INSTANT BUZZ / SAMURAIDRONECATIDOLSUPERHUMANRUBEGOLDBERGVIEWERWARNINGTOOEXPLOSIV
NISSIN FOOD PRODUCTS CO., LTD. / CHIKIN RAMEN
DENTSU INC. Tokyo JAPAN
Silver Spike
TOUCH OF CARE
PROCTER & GAMBLE / VICKS
PROCTER & GAMBLE Singapore SINGAPORE
Bronze Spike
I'M A GIRL
INDIAN AIR FORCE / AIR FORCE RECRUITMENT
GREY INDIA New Delhi INDIA
Short List
E02 Social Purpose
PREMMIE PROUD
BABYLOVE / NAPPIES
BWM DENTSU Sydney AUSTRALIA
Short List
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
#THINGSDONTJUDGE (INTEGRATED)
EBAY INDIA / E-COMMERCE
BBDO INDIA Mumbai INDIA
Silver Spike
ANZ #HOLDTIGHT
ANZ / ANZ BANK
TBWA\MELBOURNE AUSTRALIA
Gold Spike
TATA CAPITAL SALAAM LOANS
TATA CAPITAL / TATA CAPITAL LOANS
TATA CAPITAL Mumbai INDIA
Gold Spike
PEPSI LITER OF LIGHT
PEPSICO / PEPSI
MINDSHARE Gurgaon INDIA
Short List
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION / WEBSERVICE
DENTSU INC. Tokyo JAPAN
Short List
E03 Innovative Use of Social or Community
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER / VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA
Short List
THE ULTIMATE FOX+ CHALLENGE
FOX NETWORKS GROUP / FOX+
WE ARE SOCIAL Singapore SINGAPORE
Short List
DONATE 4 BIRDS | THE NEW ECOSYSTEM
CONSERVATION INTERNATIONAL JAPAN / CHARITIES & NON-PROFIT
DENTSU INC. Tokyo JAPAN
Silver Spike
E04 Real-time Response
CGI NEWSCASTER
NTT DOCOMO / D MAGAZINE
HAKUHODO INC. Tokyo JAPAN
Short List
SEARCH FOR THE GOBLIN'S BRIDE
KFC / KFC
OGILVY & MATHER PHILIPPINES Makati City THE PHILIPPINES
Bronze Spike
E05 Influencer / Talent
#BEATME
UN WOMEN / ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Silver Spike
CGI NEWSCASTER
NTT DOCOMO / D MAGAZINE
HAKUHODO INC. Tokyo JAPAN
Short List
STING "REMAKE THE BOXER"
PEPSICO / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN
Silver Spike
REINVENTING THE ATHLETE TOUR
NIKE / KD9
MINDSHARE CHINA Shanghai CHINA
Bronze Spike
E06 Co-Creation & User Generated Content
THE THREE FINGERS
ADIDAS / 2016 OLYMPICS
TBWA\SHANGHAI CHINA
Short List
PREMMIE PROUD
BABYLOVE / NAPPIES
BWM DENTSU Sydney AUSTRALIA
Bronze Spike
THE SECRET LIFE OF PETS
UNIVERSAL PICTURES / THE SECRET LIFE OF PETS
MEDIACOM Sydney AUSTRALIA
Short List
YOU SEND IT, WE USE IT. LIVE.
CAI NIAO GUO GUO / CAI NIAO GUO GUO
ISOBAR CHINA GROUP Shanghai CHINA
Short List
STING "REMAKE THE BOXER"
PEPSICO / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN
Short List
E07 Content Placement
YOUR NAME GOES HERE
MONASH UNIVERSITY / MONASH UNIVERSITY
Y&R MELBOURNE AUSTRALIA
Silver Spike
E08 Community Building / Management
#REDEFINEWOMEN
HOST / #REDEFINEWOMEN
HOST SYDNEY AUSTRALIA
Short List
PREMMIE PROUD
BABYLOVE / NAPPIES
BWM DENTSU Sydney AUSTRALIA
Short List
REINVENTING THE ATHLETE TOUR
NIKE / KD9
MINDSHARE CHINA Shanghai CHINA
Bronze Spike
E09 Use of Social Data & Insight
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER / VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA
Short List
FASTER FASHION
TENCENT TECHNOLOGY LTD / AI
FCB SHANGHAI CHINA
Bronze Spike
G01 Tangible Tech
HEARING RESCUE
THAI HEALTH PROMOTION FOUNDATION AND DEAF ASSOCIATION OF BANGKOK / THAI HEALTH’S WELLBEING PROJECT
BBDO BANGKOK THAILAND
Short List
GREEN LIGHT RUN
ADIDAS JAPAN / PUREBOOST
TBWA\HAKUHODO Tokyo JAPAN
Short List
SMILE LOCK OUTLET
TOYOTA / TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN
Short List
KNOW YOU AGAIN
Baidu / BAIDU AI GLASSES FOR THE ALZHEIMER'S DISEASE
BAIDU Beijing CHINA
Silver Spike
PERSONAL INNOVATION ACT
SOFTBANK CORP. / SOFTBANK CORP.
SIX Tokyo JAPAN
Bronze Spike
G02 Spatial Tech
THE TAILOR MADE STORE
CHADSTONE SHOPPING CENTRE / CHADSTONE SHOPPING CENTRE
BWM DENTSU Melbourne AUSTRALIA
Bronze Spike
HAND MEETS HAND
TIFFANY & CO. / BRIDAL JEWELRY
HAKUHODO INC. Tokyo JAPAN
Silver Spike
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold Spike
CEBIT 2017 OPENING CEREMONY | JAPAN SHOW ACT
JAPANESE GOVERNMENT / CEBIT 2017
DENTSU INC. Tokyo JAPAN
Short List
RISE ACADEMY DIGITAL
NIKE / NIKE BASKETBALL
R/GA SHANGHAI CHINA
Short List
G03 Digital Billboard
MAJOLICA MUSEUM
Shiseido Japan Co., Ltd. / MAJOLICA MAJORCA
SHISEIDO Tokyo JAPAN
Bronze Spike
H01 Integrated Multi-Platform Campaign (Online & Offline)
#MYREALCAREERLINE
THE WOMEN'S FOUNDATION LIMITED / THE WOMEN'S FOUNDATION
J. WALTER THOMPSON HONG KONG HONG KONG
Bronze Spike
V SKILLS
FRUCOR AUSTRALIA / BEVERAGES
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver Spike
TIME WITH MUM
ROAD SAFETY COMMISSION / DRIVER AWARENESS
303 MULLENLOWE Perth AUSTRALIA
Silver Spike
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA / GOULBURN VALLEY
MEDIAMONKS Amsterdam THE NETHERLANDS
Short List