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Title Brand Product / Service Entrant Company Location Production Company Location Award
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER
VELOCITY FREQUENT FLYER POINTS		 CHE PROXIMITY Sydney AUSTRALIA GOODOIL FILMS Sydney AUSTRALIA
Gold
A05 Media & Publications
BUY OUT SLAVERY
A+E NETWORKS ASIA
'ROOTS' TV SERIES		 GOVT SINGAPORE Singapore SINGAPORE GOVT SINGAPORE Singapore SINGAPORE
Bronze
A07 Corporate Image & Sponsorship
GEEKS GO FOR #CC9900
GENERAL ELECTRICS
TECHNOLOGY		 CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
FUTURE ME
HAKUHODO INC.
HAKUHODO INC. RECRUIT		 HAKUHODO INC. Tokyo JAPAN HAKUHODO I-STUDIO Tokyo JAPAN
Short List
INDUSTRIAL JP
Komatsu Spring Industrial Co., Ltd. / Asaiseisakusyo.Co.Ltd. / Shin Ei Industry
SMES IN JAPAN		 DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo / DIGITAL EGG Tokyo JAPAN
Bronze
A08 Corporate Social Responsibility
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION
WEBSERVICE		 DENTSU INC. Tokyo JAPAN BIRDMAN Tokyo JAPAN
Bronze
A09 Public Sector
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA FLARE PRODUCTIONS BBDO Melbourne / AIRBAG PRODUCTIONS Melbourne AUSTRALIA
Grand Prix
A10 Charities & Non-profit
#REDEFINEWOMEN
HOST
#REDEFINEWOMEN		 HOST SYDNEY AUSTRALIA HOST SYDNEY AUSTRALIA
Silver
BOOMEWRONG
MARD (Men Against Rape & Discrimination)
NON PROFIT SOCIAL AWARENESS		 FACEBOOK CREATIVE SHOP Singapore SINGAPORE
Bronze
THE UNEXPECTED HOMELESS
THE SALVATION ARMY
DONATION DRIVE		 TBWA\AUCKLAND NEW ZEALAND
Short List
DONATE 4 BIRDS | THE NEW ECOSYSTEM
CONSERVATION INTERNATIONAL JAPAN
CHARITIES & NON-PROFIT		 DENTSU INC. Tokyo JAPAN DLX INC. Tokyo / BIRDMAN Tokyo JAPAN
Short List
B01 Websites
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA
GOULBURN VALLEY		 MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam / GUSTO MUSIC Melbourne THE NETHERLANDS / AUSTRALIA
Bronze
DONATE 4 BIRDS | THE NEW ECOSYSTEM
CONSERVATION INTERNATIONAL JAPAN
CHARITIES & NON-PROFIT		 DENTSU INC. Tokyo JAPAN DLX INC. Tokyo / BIRDMAN Tokyo JAPAN
Short List
B02 Microsites
THE HEARING TEST IN DISGUISE
COCHLEAR
COCHLEAR IMPLANTS		 CHE PROXIMITY Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney / NOISE INTERNATIONAL Sydney AUSTRALIA
Silver
THE RESPONSIVE LOOKBOOK
DIESEL
JOGGJEANS		 FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
Silver
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION
WEBSERVICE		 DENTSU INC. Tokyo JAPAN BIRDMAN Tokyo JAPAN
Short List
B03 Web Service / Web App
IMMORTAL ADOPTION
THAI DOG HOUSE
THAI DOG HOUSE		 BBDO BANGKOK THAILAND
Bronze
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION
WEBSERVICE		 DENTSU INC. Tokyo JAPAN BIRDMAN Tokyo JAPAN
Bronze
C01 Online Ad
ALERT AD
VICTORIAN GOVERNMENT
FIRE READY VICTORIA		 BWM DENTSU Melbourne AUSTRALIA BWM DENTSU Melbourne / COLUMBUS Melbourne AUSTRALIA
Short List
NESCAFÉ PLAY BUTTON
NESTLE
NESTLE		 OGILVY BEIJING CHINA
Short List
D01 Social Video
UNDISTINGUISHED RESUME
104 JOB BANK
BE A GIVER		 SHAPE ADVERTISING Taipei City CHINESE TAIPEI SHAPE ADVERTISING Taipei City CHINESE TAIPEI
Short List
#BEATME
UN WOMEN
ANTI-DOMESTIC VIOLENCE AWARENESS		 BBDO PAKISTAN Lahore PAKISTAN AZADFILM Karachi / THE VIDEOGRAPHERS Lahore PAKISTAN
Silver
SNAPCHAT BUG
SMART COMMUNICATIONS INC.
SMART COMMUNICATIONS INC.		 TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES HOW'S EVERYTHING Makati City THE PHILIPPINES
Short List
PARKINSON’S CHALLENGE
PARKINSON'S NSW
PARKINSON'S DISEASE		 J. WALTER THOMPSON Sydney AUSTRALIA J. WALTER THOMPSON Sydney AUSTRALIA
Bronze
SHACKLETON'S RETURN
HYUNDAI MOTOR
HYUNDAI MOTOR BRAND CAMPAIGN		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul / EDITIN Seoul SOUTH KOREA
Silver
GRAVITY CAT
SONY INTERACTIVE ENTERTAINMENT INC.
GRAVITY DAZE 2		 HAKUHODO INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Bronze
TOUCH OF CARE
PROCTER & GAMBLE
VICKS		 PROCTER & GAMBLE Singapore SINGAPORE
Short List
ANZ #HOLDTIGHT
ANZ
ANZ BANK		 TBWA\MELBOURNE AUSTRALIA LEVEL TWO MUSIC Melbourne / THE GLUE SOCIETY Sydney AUSTRALIA
Short List
WOW GIRLS' LAB
TAIWAN WACOAL
WACOAL SPORTS		 X-LINE CO. LTD Taipei CHINESE TAIPEI ZEN PRODUCTION COMPANY Taipei CHINESE TAIPEI
Short List
THE BOY WHO LOVES TO STUDY
MCDONALD'S PHILIPPINES
MCDONALD'S		 LEO BURNETT GROUP MANILA THE PHILIPPINES
Short List
SUMMER WONDERLAND
AIR NEW ZEALAND
AIR NEW ZEALAND		 HOST SYDNEY AUSTRALIA JUNGLE Sydney / SONG ZU Sydney AUSTRALIA
Bronze
D02 Interactive Video
THROUGH THE DARK
GOOGLE
GOOGLE PLAY MUSIC		 R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Silver
GENDER SWITCHING VR
OKAMOTO INDUSTRIES
OKAMOTO ZERO ONE		 BIRDMAN Tokyo JAPAN BIRDMAN Tokyo / NIBAN-KOBO PRODUCTIONS Tokyo JAPAN
Short List
D03 Webisodes / Series
HOLLYWOOD REJECTS LA VIE D'ADELE
ALLIANCE FRANÇAISE DE SINGAPOUR
CINE-CLUB		 ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE JOINERY Los Angeles USA
Bronze
HOLLYWOOD REJECTS AMOUR
ALLIANCE FRANÇAISE DE SINGAPOUR
CINE-CLUB		 ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE JOINERY Los Angeles USA
Bronze
HOLLYWOOD REJECTS ENTRE LES MURS
ALLIANCE FRANÇAISE DE SINGAPOUR
CINE-CLUB		 ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE JOINERY Los Angeles USA
Bronze
V SKILLS
FRUCOR AUSTRALIA
BEVERAGES		 CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE / AUNTY DONNA Sydney AUSTRALIA
Bronze
V SKILLS - SMOKE BOMBING
FRUCOR AUSTRALIA
BEVERAGES		 CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY / TKT SYDNEY AUSTRALIA
Bronze
D04 Brand / Product Video
THE HEARING TEST IN DISGUISE
COCHLEAR
COCHLEAR IMPLANTS		 CHE PROXIMITY Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney / NOISE INTERNATIONAL Sydney AUSTRALIA
Short List
GRAVITY CAT
SONY INTERACTIVE ENTERTAINMENT INC.
GRAVITY DAZE 2		 HAKUHODO INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Silver
INSTANT BUZZ / SAMURAIDRONECATIDOLSUPERHUMANRUBEGOLDBERGVIEWERWARNINGTOOEXPLOSIV
NISSIN FOOD PRODUCTS CO., LTD.
CHIKIN RAMEN		 DENTSU INC. Tokyo JAPAN DASH Tokyo JAPAN
Silver
TOUCH OF CARE
PROCTER & GAMBLE
VICKS		 PROCTER & GAMBLE Singapore SINGAPORE
Bronze
I'M A GIRL
INDIAN AIR FORCE
AIR FORCE RECRUITMENT		 GREY INDIA New Delhi INDIA ASYLUM FILMS Mumbai INDIA
Short List
E02 Social Purpose
PREMMIE PROUD
BABYLOVE
NAPPIES		 BWM DENTSU Sydney AUSTRALIA BLUE BOAT PRODUCTIONS Melbourne AUSTRALIA
Short List
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA FLARE PRODUCTIONS BBDO Melbourne / AIRBAG PRODUCTIONS Melbourne AUSTRALIA
Short List
#THINGSDONTJUDGE (INTEGRATED)
EBAY INDIA
E-COMMERCE		 BBDO INDIA Mumbai INDIA
Silver
ANZ #HOLDTIGHT
ANZ
ANZ BANK		 TBWA\MELBOURNE AUSTRALIA LEVEL TWO MUSIC Melbourne / THE GLUE SOCIETY Sydney AUSTRALIA
Gold
TATA CAPITAL SALAAM LOANS
TATA CAPITAL
TATA CAPITAL LOANS		 TATA CAPITAL Mumbai INDIA
Gold
PEPSI LITER OF LIGHT
PEPSICO
PEPSI		 MINDSHARE Gurgaon INDIA
Short List
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION
WEBSERVICE		 DENTSU INC. Tokyo JAPAN BIRDMAN Tokyo JAPAN
Short List
E03 Innovative Use of Social or Community
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER
VELOCITY FREQUENT FLYER POINTS		 CHE PROXIMITY Sydney AUSTRALIA GOODOIL FILMS Sydney AUSTRALIA
Short List
THE ULTIMATE FOX+ CHALLENGE
FOX NETWORKS GROUP
FOX+		 WE ARE SOCIAL Singapore SINGAPORE FRAME BY FRAME Singapore SINGAPORE
Short List
DONATE 4 BIRDS | THE NEW ECOSYSTEM
CONSERVATION INTERNATIONAL JAPAN
CHARITIES & NON-PROFIT		 DENTSU INC. Tokyo JAPAN DLX INC. Tokyo / BIRDMAN Tokyo JAPAN
Silver
E04 Real-time Response
CGI NEWSCASTER
NTT DOCOMO
D MAGAZINE		 HAKUHODO INC. Tokyo JAPAN HAKUHODO PRODUCT'S Tokyo JAPAN
Short List
SEARCH FOR THE GOBLIN'S BRIDE
KFC
KFC		 OGILVY & MATHER PHILIPPINES Makati City THE PHILIPPINES
Bronze
E05 Influencer / Talent
#BEATME
UN WOMEN
ANTI-DOMESTIC VIOLENCE AWARENESS		 BBDO PAKISTAN Lahore PAKISTAN AZADFILM Karachi / THE VIDEOGRAPHERS Lahore PAKISTAN
Silver
CGI NEWSCASTER
NTT DOCOMO
D MAGAZINE		 HAKUHODO INC. Tokyo JAPAN HAKUHODO PRODUCT'S Tokyo JAPAN
Short List
STING "REMAKE THE BOXER"
PEPSICO
STING ENERGY DRINK		 BBDO PAKISTAN Lahore PAKISTAN LASHARI FILMS Lahore PAKISTAN
Silver
REINVENTING THE ATHLETE TOUR
NIKE
KD9		 MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai / TENCENT Shenzhen CHINA
Bronze
E06 Co-Creation & User Generated Content
THE THREE FINGERS
ADIDAS
2016 OLYMPICS		 TBWA\SHANGHAI CHINA UIDWORKS Shanghai CHINA
Short List
PREMMIE PROUD
BABYLOVE
NAPPIES		 BWM DENTSU Sydney AUSTRALIA BLUE BOAT PRODUCTIONS Melbourne AUSTRALIA
Bronze
THE SECRET LIFE OF PETS
UNIVERSAL PICTURES
THE SECRET LIFE OF PETS		 MEDIACOM Sydney AUSTRALIA
Short List
YOU SEND IT, WE USE IT. LIVE.
CAI NIAO GUO GUO
CAI NIAO GUO GUO		 ISOBAR CHINA GROUP Shanghai CHINA ISOBAR CHINA GROUP Shanghai CHINA
Short List
STING "REMAKE THE BOXER"
PEPSICO
STING ENERGY DRINK		 BBDO PAKISTAN Lahore PAKISTAN LASHARI FILMS Lahore PAKISTAN
Short List
E07 Content Placement
YOUR NAME GOES HERE
MONASH UNIVERSITY
MONASH UNIVERSITY		 Y&R MELBOURNE AUSTRALIA AIRBAG PRODUCTIONS Melbourne AUSTRALIA
Silver
E08 Community Building / Management
#REDEFINEWOMEN
HOST
#REDEFINEWOMEN		 HOST SYDNEY AUSTRALIA HOST SYDNEY AUSTRALIA
Short List
PREMMIE PROUD
BABYLOVE
NAPPIES		 BWM DENTSU Sydney AUSTRALIA BLUE BOAT PRODUCTIONS Melbourne AUSTRALIA
Short List
REINVENTING THE ATHLETE TOUR
NIKE
KD9		 MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai / TENCENT Shenzhen CHINA
Bronze
E09 Use of Social Data & Insight
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER
VELOCITY FREQUENT FLYER POINTS		 CHE PROXIMITY Sydney AUSTRALIA GOODOIL FILMS Sydney AUSTRALIA
Short List
FASTER FASHION
TENCENT TECHNOLOGY LTD
AI		 FCB SHANGHAI CHINA FCB SHANGHAI / TENCENT Shanghai CHINA
Bronze
G01 Tangible Tech
HEARING RESCUE
THAI HEALTH PROMOTION FOUNDATION AND DEAF ASSOCIATION OF BANGKOK
THAI HEALTH’S WELLBEING PROJECT		 BBDO BANGKOK THAILAND
Short List
GREEN LIGHT RUN
ADIDAS JAPAN
PUREBOOST		 TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo / TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Short List
SMILE LOCK OUTLET
TOYOTA
TOYOTA I-ROAD		 DENTSU INC. Tokyo JAPAN DENTSU LIVE INC. Tokyo / INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. Tokyo JAPAN
Short List
KNOW YOU AGAIN
Baidu
BAIDU AI GLASSES FOR THE ALZHEIMER'S DISEASE		 BAIDU Beijing CHINA BAIDU Beijing CHINA
Silver
PERSONAL INNOVATION ACT
SOFTBANK CORP.
SOFTBANK CORP.		 SIX Tokyo JAPAN AOI PRO. INC. Osaki, Tokyo / AIRCORD Tokyo JAPAN
Bronze
G02 Spatial Tech
THE TAILOR MADE STORE
CHADSTONE SHOPPING CENTRE
CHADSTONE SHOPPING CENTRE		 BWM DENTSU Melbourne AUSTRALIA BWM DENTSU Melbourne AUSTRALIA
Bronze
HAND MEETS HAND
TIFFANY & CO.
BRIDAL JEWELRY		 HAKUHODO INC. Tokyo JAPAN HAKUHODO PRODUCT'S Tokyo / IMG SRC Tokyo JAPAN
Silver
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA FLARE PRODUCTIONS BBDO Melbourne / AIRBAG PRODUCTIONS Melbourne AUSTRALIA
Gold
CEBIT 2017 OPENING CEREMONY | JAPAN SHOW ACT
JAPANESE GOVERNMENT
CEBIT 2017		 DENTSU INC. Tokyo JAPAN DENTSU TEC Tokyo / RHIZOMATIKS Tokyo JAPAN
Short List
RISE ACADEMY DIGITAL
NIKE
NIKE BASKETBALL		 R/GA SHANGHAI CHINA R/GA SHANGHAI CHINA
Short List
G03 Digital Billboard
MAJOLICA MUSEUM
Shiseido Japan Co., Ltd.
MAJOLICA MAJORCA		 SHISEIDO Tokyo JAPAN BBMEDIA Tokyo JAPAN
Bronze
H01 Integrated Multi-Platform Campaign (Online & Offline)
#MYREALCAREERLINE
THE WOMEN'S FOUNDATION LIMITED
THE WOMEN'S FOUNDATION		 J. WALTER THOMPSON HONG KONG HONG KONG J. WALTER THOMPSON HONG KONG / SUCHFILMS LTD. Hong Kong HONG KONG
Bronze
V SKILLS
FRUCOR AUSTRALIA
BEVERAGES		 CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE / AUNTY DONNA Sydney AUSTRALIA
Short List
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA FLARE PRODUCTIONS BBDO Melbourne / AIRBAG PRODUCTIONS Melbourne AUSTRALIA
Silver
TIME WITH MUM
ROAD SAFETY COMMISSION
DRIVER AWARENESS		 303 MULLENLOWE Perth AUSTRALIA 303 MULLENLOWE Perth AUSTRALIA
Silver
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA
GOULBURN VALLEY		 MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam / GUSTO MUSIC Melbourne THE NETHERLANDS / AUSTRALIA
Short List
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