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Title Brand Product / Service Entrant Company Location Production Company Location Award
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER / VELOCITY FREQUENT FLYER POINTS		 CHE PROXIMITY Sydney AUSTRALIA GOODOIL FILMS Sydney AUSTRALIA
Gold Spike
A05 Media & Publications
BUY OUT SLAVERY
A+E NETWORKS ASIA / 'ROOTS' TV SERIES		 GOVT SINGAPORE Singapore SINGAPORE GOVT SINGAPORE Singapore SINGAPORE
Bronze Spike
A07 Corporate Image & Sponsorship
GEEKS GO FOR #CC9900
GENERAL ELECTRICS / TECHNOLOGY		 CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
FUTURE ME
HAKUHODO INC. / HAKUHODO INC. RECRUIT		 HAKUHODO INC. Tokyo JAPAN HAKUHODO I-STUDIO Tokyo JAPAN
Short List
INDUSTRIAL JP
Komatsu Spring Industrial Co., Ltd. / Asaiseisakusyo.Co.Ltd. / Shin Ei Industry / SMES IN JAPAN		 DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo / DIGITAL EGG Tokyo JAPAN
Bronze Spike
A08 Corporate Social Responsibility
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION / WEBSERVICE		 DENTSU INC. Tokyo JAPAN BIRDMAN Tokyo JAPAN
Bronze Spike
A09 Public Sector
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA FLARE PRODUCTIONS BBDO Melbourne / AIRBAG PRODUCTIONS Melbourne AUSTRALIA
Grand Prix
A10 Charities & Non-profit
#REDEFINEWOMEN
HOST / #REDEFINEWOMEN		 HOST SYDNEY AUSTRALIA HOST SYDNEY AUSTRALIA
Silver Spike
BOOMEWRONG
MARD (Men Against Rape & Discrimination) / NON PROFIT SOCIAL AWARENESS		 FACEBOOK CREATIVE SHOP Singapore SINGAPORE
Bronze Spike
THE UNEXPECTED HOMELESS
THE SALVATION ARMY / DONATION DRIVE		 TBWA\AUCKLAND NEW ZEALAND
Short List
DONATE 4 BIRDS | THE NEW ECOSYSTEM
CONSERVATION INTERNATIONAL JAPAN / CHARITIES & NON-PROFIT		 DENTSU INC. Tokyo JAPAN DLX INC. Tokyo / BIRDMAN Tokyo JAPAN
Short List
B01 Websites
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA / GOULBURN VALLEY		 MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam / GUSTO MUSIC Melbourne * THE NETHERLANDS / AUSTRALIA
Bronze Spike
DONATE 4 BIRDS | THE NEW ECOSYSTEM
CONSERVATION INTERNATIONAL JAPAN / CHARITIES & NON-PROFIT		 DENTSU INC. Tokyo JAPAN DLX INC. Tokyo / BIRDMAN Tokyo JAPAN
Short List
B02 Microsites
THE HEARING TEST IN DISGUISE
COCHLEAR / COCHLEAR IMPLANTS		 CHE PROXIMITY Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney / NOISE INTERNATIONAL Sydney AUSTRALIA
Silver Spike
THE RESPONSIVE LOOKBOOK
DIESEL / JOGGJEANS		 FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
Silver Spike
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION / WEBSERVICE		 DENTSU INC. Tokyo JAPAN BIRDMAN Tokyo JAPAN
Short List
B03 Web Service / Web App
IMMORTAL ADOPTION
THAI DOG HOUSE / THAI DOG HOUSE		 BBDO BANGKOK THAILAND
Bronze Spike
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION / WEBSERVICE		 DENTSU INC. Tokyo JAPAN BIRDMAN Tokyo JAPAN
Bronze Spike
C01 Online Ad
ALERT AD
VICTORIAN GOVERNMENT / FIRE READY VICTORIA		 BWM DENTSU Melbourne AUSTRALIA BWM DENTSU Melbourne / COLUMBUS Melbourne AUSTRALIA
Short List
NESCAFÉ PLAY BUTTON
NESTLE / NESTLE		 OGILVY BEIJING CHINA
Short List
D01 Social Video
UNDISTINGUISHED RESUME
104 JOB BANK / BE A GIVER		 SHAPE ADVERTISING Taipei City CHINESE TAIPEI SHAPE ADVERTISING Taipei City CHINESE TAIPEI
Short List
#BEATME
UN WOMEN / ANTI-DOMESTIC VIOLENCE AWARENESS		 BBDO PAKISTAN Lahore PAKISTAN AZADFILM Karachi / THE VIDEOGRAPHERS Lahore PAKISTAN
Silver Spike
SNAPCHAT BUG
SMART COMMUNICATIONS INC. / SMART COMMUNICATIONS INC.		 TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES HOW'S EVERYTHING Makati City THE PHILIPPINES
Short List
PARKINSON’S CHALLENGE
PARKINSON'S NSW / PARKINSON'S DISEASE		 J. WALTER THOMPSON Sydney AUSTRALIA J. WALTER THOMPSON Sydney AUSTRALIA
Bronze Spike
SHACKLETON'S RETURN
HYUNDAI MOTOR / HYUNDAI MOTOR BRAND CAMPAIGN		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul / EDITIN Seoul SOUTH KOREA
Silver Spike
GRAVITY CAT
SONY INTERACTIVE ENTERTAINMENT INC. / GRAVITY DAZE 2		 HAKUHODO INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Bronze Spike
TOUCH OF CARE
PROCTER & GAMBLE / VICKS		 PROCTER & GAMBLE Singapore SINGAPORE
Short List
ANZ #HOLDTIGHT
ANZ / ANZ BANK		 TBWA\MELBOURNE AUSTRALIA LEVEL TWO MUSIC Melbourne / THE GLUE SOCIETY Sydney AUSTRALIA
Short List
WOW GIRLS' LAB
TAIWAN WACOAL / WACOAL SPORTS		 X-LINE CO. LTD Taipei CHINESE TAIPEI ZEN PRODUCTION COMPANY Taipei CHINESE TAIPEI
Short List
THE BOY WHO LOVES TO STUDY
MCDONALD'S PHILIPPINES / MCDONALD'S		 LEO BURNETT GROUP MANILA THE PHILIPPINES
Short List
SUMMER WONDERLAND
AIR NEW ZEALAND / AIR NEW ZEALAND		 HOST SYDNEY AUSTRALIA JUNGLE Sydney / SONG ZU Sydney AUSTRALIA
Bronze Spike
D02 Interactive Video
THROUGH THE DARK
GOOGLE / GOOGLE PLAY MUSIC		 R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Silver Spike
GENDER SWITCHING VR
OKAMOTO INDUSTRIES / OKAMOTO ZERO ONE		 BIRDMAN Tokyo JAPAN BIRDMAN Tokyo / NIBAN-KOBO PRODUCTIONS Tokyo JAPAN
Short List
D03 Webisodes / Series
HOLLYWOOD REJECTS LA VIE D'ADELE
ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB		 ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE JOINERY Los Angeles USA
Bronze Spike
HOLLYWOOD REJECTS AMOUR
ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB		 ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE JOINERY Los Angeles USA
Bronze Spike
HOLLYWOOD REJECTS ENTRE LES MURS
ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB		 ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE JOINERY Los Angeles USA
Bronze Spike
V SKILLS
FRUCOR AUSTRALIA / BEVERAGES		 CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE / AUNTY DONNA Sydney AUSTRALIA
Bronze Spike
V SKILLS - SMOKE BOMBING
FRUCOR AUSTRALIA / BEVERAGES		 CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY / TKT SYDNEY AUSTRALIA
Bronze Spike
D04 Brand / Product Video
THE HEARING TEST IN DISGUISE
COCHLEAR / COCHLEAR IMPLANTS		 CHE PROXIMITY Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney / NOISE INTERNATIONAL Sydney AUSTRALIA
Short List
GRAVITY CAT
SONY INTERACTIVE ENTERTAINMENT INC. / GRAVITY DAZE 2		 HAKUHODO INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Silver Spike
INSTANT BUZZ / SAMURAIDRONECATIDOLSUPERHUMANRUBEGOLDBERGVIEWERWARNINGTOOEXPLOSIV
NISSIN FOOD PRODUCTS CO., LTD. / CHIKIN RAMEN		 DENTSU INC. Tokyo JAPAN DASH Tokyo JAPAN
Silver Spike
TOUCH OF CARE
PROCTER & GAMBLE / VICKS		 PROCTER & GAMBLE Singapore SINGAPORE
Bronze Spike
I'M A GIRL
INDIAN AIR FORCE / AIR FORCE RECRUITMENT		 GREY INDIA New Delhi INDIA ASYLUM FILMS Mumbai INDIA
Short List
E02 Social Purpose
PREMMIE PROUD
BABYLOVE / NAPPIES		 BWM DENTSU Sydney AUSTRALIA BLUE BOAT PRODUCTIONS Melbourne AUSTRALIA
Short List
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA FLARE PRODUCTIONS BBDO Melbourne / AIRBAG PRODUCTIONS Melbourne AUSTRALIA
Short List
#THINGSDONTJUDGE (INTEGRATED)
EBAY INDIA / E-COMMERCE		 BBDO INDIA Mumbai INDIA
Silver Spike
ANZ #HOLDTIGHT
ANZ / ANZ BANK		 TBWA\MELBOURNE AUSTRALIA LEVEL TWO MUSIC Melbourne / THE GLUE SOCIETY Sydney AUSTRALIA
Gold Spike
TATA CAPITAL SALAAM LOANS
TATA CAPITAL / TATA CAPITAL LOANS		 TATA CAPITAL Mumbai INDIA
Gold Spike
PEPSI LITER OF LIGHT
PEPSICO / PEPSI		 MINDSHARE Gurgaon INDIA
Short List
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION / WEBSERVICE		 DENTSU INC. Tokyo JAPAN BIRDMAN Tokyo JAPAN
Short List
E03 Innovative Use of Social or Community
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER / VELOCITY FREQUENT FLYER POINTS		 CHE PROXIMITY Sydney AUSTRALIA GOODOIL FILMS Sydney AUSTRALIA
Short List
THE ULTIMATE FOX+ CHALLENGE
FOX NETWORKS GROUP / FOX+		 WE ARE SOCIAL Singapore SINGAPORE FRAME BY FRAME Singapore SINGAPORE
Short List
DONATE 4 BIRDS | THE NEW ECOSYSTEM
CONSERVATION INTERNATIONAL JAPAN / CHARITIES & NON-PROFIT		 DENTSU INC. Tokyo JAPAN DLX INC. Tokyo / BIRDMAN Tokyo JAPAN
Silver Spike
E04 Real-time Response
CGI NEWSCASTER
NTT DOCOMO / D MAGAZINE		 HAKUHODO INC. Tokyo JAPAN HAKUHODO PRODUCT'S Tokyo JAPAN
Short List
SEARCH FOR THE GOBLIN'S BRIDE
KFC / KFC		 OGILVY & MATHER PHILIPPINES Makati City THE PHILIPPINES
Bronze Spike
E05 Influencer / Talent
#BEATME
UN WOMEN / ANTI-DOMESTIC VIOLENCE AWARENESS		 BBDO PAKISTAN Lahore PAKISTAN AZADFILM Karachi / THE VIDEOGRAPHERS Lahore PAKISTAN
Silver Spike
CGI NEWSCASTER
NTT DOCOMO / D MAGAZINE		 HAKUHODO INC. Tokyo JAPAN HAKUHODO PRODUCT'S Tokyo JAPAN
Short List
STING "REMAKE THE BOXER"
PEPSICO / STING ENERGY DRINK		 BBDO PAKISTAN Lahore PAKISTAN LASHARI FILMS Lahore PAKISTAN
Silver Spike
REINVENTING THE ATHLETE TOUR
NIKE / KD9		 MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai / TENCENT Shenzhen CHINA
Bronze Spike
E06 Co-Creation & User Generated Content
THE THREE FINGERS
ADIDAS / 2016 OLYMPICS		 TBWA\SHANGHAI CHINA UIDWORKS Shanghai CHINA
Short List
PREMMIE PROUD
BABYLOVE / NAPPIES		 BWM DENTSU Sydney AUSTRALIA BLUE BOAT PRODUCTIONS Melbourne AUSTRALIA
Bronze Spike
THE SECRET LIFE OF PETS
UNIVERSAL PICTURES / THE SECRET LIFE OF PETS		 MEDIACOM Sydney AUSTRALIA
Short List
YOU SEND IT, WE USE IT. LIVE.
CAI NIAO GUO GUO / CAI NIAO GUO GUO		 ISOBAR CHINA GROUP Shanghai CHINA ISOBAR CHINA GROUP Shanghai CHINA
Short List
STING "REMAKE THE BOXER"
PEPSICO / STING ENERGY DRINK		 BBDO PAKISTAN Lahore PAKISTAN LASHARI FILMS Lahore PAKISTAN
Short List
E07 Content Placement
YOUR NAME GOES HERE
MONASH UNIVERSITY / MONASH UNIVERSITY		 Y&R MELBOURNE AUSTRALIA AIRBAG PRODUCTIONS Melbourne AUSTRALIA
Silver Spike
E08 Community Building / Management
#REDEFINEWOMEN
HOST / #REDEFINEWOMEN		 HOST SYDNEY AUSTRALIA HOST SYDNEY AUSTRALIA
Short List
PREMMIE PROUD
BABYLOVE / NAPPIES		 BWM DENTSU Sydney AUSTRALIA BLUE BOAT PRODUCTIONS Melbourne AUSTRALIA
Short List
REINVENTING THE ATHLETE TOUR
NIKE / KD9		 MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai / TENCENT Shenzhen CHINA
Bronze Spike
E09 Use of Social Data & Insight
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER / VELOCITY FREQUENT FLYER POINTS		 CHE PROXIMITY Sydney AUSTRALIA GOODOIL FILMS Sydney AUSTRALIA
Short List
FASTER FASHION
TENCENT TECHNOLOGY LTD / AI		 FCB SHANGHAI CHINA FCB SHANGHAI / TENCENT Shanghai CHINA
Bronze Spike
G01 Tangible Tech
HEARING RESCUE
THAI HEALTH PROMOTION FOUNDATION AND DEAF ASSOCIATION OF BANGKOK / THAI HEALTH’S WELLBEING PROJECT		 BBDO BANGKOK THAILAND
Short List
GREEN LIGHT RUN
ADIDAS JAPAN / PUREBOOST		 TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo / TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Short List
SMILE LOCK OUTLET
TOYOTA / TOYOTA I-ROAD		 DENTSU INC. Tokyo JAPAN DENTSU LIVE INC. Tokyo / INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. Tokyo JAPAN
Short List
KNOW YOU AGAIN
Baidu / BAIDU AI GLASSES FOR THE ALZHEIMER'S DISEASE		 BAIDU Beijing CHINA BAIDU Beijing CHINA
Silver Spike
PERSONAL INNOVATION ACT
SOFTBANK CORP. / SOFTBANK CORP.		 SIX Tokyo JAPAN AOI PRO. INC. Osaki, Tokyo / AIRCORD Tokyo JAPAN
Bronze Spike
G02 Spatial Tech
THE TAILOR MADE STORE
CHADSTONE SHOPPING CENTRE / CHADSTONE SHOPPING CENTRE		 BWM DENTSU Melbourne AUSTRALIA BWM DENTSU Melbourne AUSTRALIA
Bronze Spike
HAND MEETS HAND
TIFFANY & CO. / BRIDAL JEWELRY		 HAKUHODO INC. Tokyo JAPAN HAKUHODO PRODUCT'S Tokyo / IMG SRC Tokyo JAPAN
Silver Spike
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA FLARE PRODUCTIONS BBDO Melbourne / AIRBAG PRODUCTIONS Melbourne AUSTRALIA
Gold Spike
CEBIT 2017 OPENING CEREMONY | JAPAN SHOW ACT
JAPANESE GOVERNMENT / CEBIT 2017		 DENTSU INC. Tokyo JAPAN DENTSU TEC Tokyo / RHIZOMATIKS Tokyo JAPAN
Short List
RISE ACADEMY DIGITAL
NIKE / NIKE BASKETBALL		 R/GA SHANGHAI CHINA R/GA SHANGHAI CHINA
Short List
G03 Digital Billboard
MAJOLICA MUSEUM
Shiseido Japan Co., Ltd. / MAJOLICA MAJORCA		 SHISEIDO Tokyo JAPAN BBMEDIA Tokyo JAPAN
Bronze Spike
H01 Integrated Multi-Platform Campaign (Online & Offline)
#MYREALCAREERLINE
THE WOMEN'S FOUNDATION LIMITED / THE WOMEN'S FOUNDATION		 J. WALTER THOMPSON HONG KONG HONG KONG J. WALTER THOMPSON HONG KONG / SUCHFILMS LTD. Hong Kong HONG KONG
Bronze Spike
V SKILLS
FRUCOR AUSTRALIA / BEVERAGES		 CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE / AUNTY DONNA Sydney AUSTRALIA
Short List
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA FLARE PRODUCTIONS BBDO Melbourne / AIRBAG PRODUCTIONS Melbourne AUSTRALIA
Silver Spike
TIME WITH MUM
ROAD SAFETY COMMISSION / DRIVER AWARENESS		 303 MULLENLOWE Perth AUSTRALIA 303 MULLENLOWE Perth AUSTRALIA
Silver Spike
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA / GOULBURN VALLEY		 MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam / GUSTO MUSIC Melbourne * THE NETHERLANDS / AUSTRALIA
Short List
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