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Title Brand Product / Service Entrant Company Location Award
A01 Innovative Technology
COGY WHEELCHAIR
TESS CO., LTD. / COGY 		TBWA\HAKUHODO Tokyo JAPAN
Short List
WONDERWALL
/ WONDERWALL 		AQUARING INC. Nagoya city, Aichi prefecture JAPAN
FASTER FASHION
TENCENT TECHNOLOGY LTD / AI 		FCB SHANGHAI CHINA
DJI - INTRODUCING SPARK
DJI / SPARK 		SZ DJI TECHNOLOGY CO., LTD Shenzhen CHINA
FACE TARGETING AD
MICROSOFT / FACE API 		HAKUHODO INC. Tokyo JAPAN
KNOW YOU AGAIN
/ BAIDU AI GLASSES FOR THE ALZHEIMER'S DISEASE 		BAIDU Beijing CHINA
Short List
STREETCUBES
CHILDHOPE ASIA PHILIPPINES / STREETCUBES 		BBDO GUERRERO Makati City THE PHILIPPINES
A02 Applied Innovation
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE 		OGILVY AUSTRALIA Melbourne AUSTRALIA
Short List
IBM COGNITIVE COLLECTION
IBM / IBM WATSON 		IBM Singapore SINGAPORE
AIR-INK
HEINEKEN ASIA PACIFIC PTE. LTD. / TIGER BEER 		HEINEKEN ASIA PACIFIC Singapore SINGAPORE
Innovation Trophy
TWINKLE!!TWINKLE!!
MORI BUILDING / ROPPINGI HILLS BALLOOMINATION "TWINKLE!! TWINKLE!!" 		HAKUHODO PRODUCT'S Tokyo JAPAN
THE LIFE-SAVING FURNITURE
BHUMISIRISUK CO.,LTD / FIRE EXTINGUISHER 		DENTSU X Bangkok THAILAND
Short List
CYBER TELEPORTATION TOKYO
NTT / CYBER TELEPORTATION TOKYO 		NIPPON TELEGRAPH AND TELEPHONE CORPORATION Yokosuka JAPAN
Short List
THE RIDERLESS BIKE
THE STEVE WAUGH FOUNDATION / BICYCLE FOR THE CAPTAIN'S RIDE 		FINCH Sydney AUSTRALIA
THE BREAST CANCER SCREENINGS
SKY TELEVISION NEW ZEALAND / RIALTO CHANNEL 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
V-SHOWROOM
GENERAL MOTORS INTERNATIONAL / CHEVROLET CRUZE 		ISOBAR Singapore SINGAPORE
POCKET PATROL
SAMSUNG / SAMSUNG POCKET PATROL 		LEO BURNETT SYDNEY AUSTRALIA
CAPACITY BASED MCDELIVERY
MCDONALD'S / MCDONALD'S PRODUCTS - ALL OF THEM 		OMD SINGAPORE SINGAPORE
UNFAIR PLATES
FROEBEL-KAN CO., LTD / UNFAIR PLATES 		DENTSU INC. Tokyo JAPAN
PIRATES OF THE CARIBBEAN 5 – MOBILE VIDEO INNOVATION MAKES A BLOCKBUSTER
DISNEY / PIRATES OF THE CARIBBEAN - SALAZAR'S REVENGE 		ADCOLONY Singapore SINGAPORE
ANZ BREAKPOINT
ANZ AUSTRALIA / ANZ KEEP MOVING 		DELOITTE DIGITAL Melbourne AUSTRALIA
ROADS THAT HONK
HPCL / HP LUBRICANTS 		HINDUSTAN PETROLEUM CORPORATION LTD Mumbai INDIA
Innovation Trophy
BAIDU AI(AR+FACE RECOGNITION) @ BEIJING KFC
KFC / AI SERVICE 		BAIDU Beijing CHINA
RISE ACADEMY DIGITAL
NIKE / NIKE BASKETBALL 		R/GA SHANGHAI CHINA
SOUND IN SILENCE
INTEL / HYPER-SENSE MUSIC SHIRT 		mcgarrybowen Shanghai CHINA
Short List
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION / WEBSERVICE 		DENTSU INC. Tokyo JAPAN
SOUND MATCHING TECHNOLOGY DELIVERS INCREMENTAL REACH BEYOND TV
UNILEVER / REXONA/PERSONAL CARE 		MINDSHARE Jakarta INDONESIA
INTEL ROBOT HAND SHADOW PUPPET PLAY
INTEL CHINA / INTEL MASTER BRAND 		INNOKIDS COMMUNICATIONS Beijing CHINA
A04 Early-stage Technology
SMILE LOCK OUTLET
TOYOTA / TOYOTA I-ROAD 		DENTSU INC. Tokyo JAPAN
Grand Prix
THE SAFET(O)Y CAR
/ ROAD SAFETY 		MAGIC MANGO Nawala SRI LANKA
THE GAS SAVING BURNER
PRAN RFL / RFL GAS SAVING BURNER 		GREY BANGLADESH Dhaka BANGLADESH
FERTILE WINDOWS
ONE KIND HOUSE / SOLAR POWERED HYDROPONIC WINDOW SYSTEM. 		NINETY NINE PERCENT Singapore SINGAPORE