| Title | BAIDU AI(AR+FACE RECOGNITION) @ BEIJING KFC |
| Brand | KFC |
| Product / Service | AI SERVICE |
| Category | A02. Applied Innovation |
| Entrant | BAIDU Beijing, CHINA |
| Idea Creation | BAIDU Beijing, CHINA |
| Media Placement | BAIDU Beijing, CHINA |
| PR | BAIDU Beijing, CHINA |
| Production | BAIDU Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Sam Li | Trio Isobar | Senior Account Director |
To enhance the dining experience of the fast food industry and the scientific sense of KFC brand, to give users more intelligent personal experience.
AR and face recognition technology make dining experience more enjoyable, while also recording users' historical information and recommending more personalized packages through big data.
The face recognition order has provided personalized service for all kinds of customers in the restaurant every day since it was launched. There is no precedent in the fast food industry.The AR interaction enables hundreds of customers to experience the fun of AI interaction every day and share it to friends and expand the brand communication.
The project uses AI innovative technology to make the first face recognition order meal, and it makes the dining experience more enjoyable through AR technology?