KNOW YOU AGAIN

Short List
TitleKNOW YOU AGAIN
Product / ServiceBAIDU AI GLASSES FOR THE ALZHEIMER'S DISEASE
CategoryA01. Innovative Technology
EntrantBAIDU Beijing, CHINA
Idea Creation BAIDU Beijing, CHINA
Media Placement BAIDU Beijing, CHINA
PR BAIDU Beijing, CHINA
Production BAIDU Beijing, CHINA

The Campaign

Baidu created glasses for Alzheimer's patients to help them recognize family members, pets and the people that matter most in their lives. The AI glasses use face and speaker recognition technology to identify face and speech miometrics. The precision rate of face recognition is 99.77%.

Creative Execution

The AI Glasses contains sensitive chips inside that connects to the deep convolutional neural network via deep learning method and massive data in the Baidu database.The Ai Glasses connect to Baidu’s deep learning network. The servers are located in Beijing, China. The precision rate is 99.77%. We use a highly optimized parallel algorithm, new strategies for data partitioning and communication, and larger deep neural network models, novel data augmentation approaches.

The product was tested and re-tested to groups of users for a period of 3 months. The tests were supervised by Alzheimer's Disease China, the umbrella body for medical practitioners and patients of Alzheimer's in China.

The AI Glasses use face and speaker recognition technology to identify faces and speech biometrics. It uses Baidu' s deep learning network to constantly detact and identify faces. The deep leaning techniques involves using larger neutral networks than before ,arranged in hierarchical layers ,and training them with significantly large collection of data (photo,text and speech). The result is a system that constantly learns and relearns face and speaker patterns and keep a deep database of the information to provide its wearers a precise and accurate identification.

Credits

Name Company Position
Adams Fan F5 Shanghai CCO
Links
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