The Campaign

The experience was a representation of ANZ's overarching 'Keep Moving' campaign - encouraging players to push through obstacles, keep moving, focus on their goals and achievements - swinging a tennis racket at virtual targets on screen. The Breakpoint experience was designed to be immersive for the players and for the audience. The installation used a combination of motion sensors, surround sound and seamless projections to create a unique, open-air immersive experience. After completing their game, players could then send themselves a video capture of the experience to an email address for sharing on their preferred social channels. Famous commentator Craig Willis provided the voice-over to guide players, give encouragement and further capture the message campaign - ‘keep moving’.

Creative Execution

Spanning 54 square metres, ANZ Breakpoint centred around an awe-inspiring digital installation of three projected game booths designed to be as immersive for the individual players as it was for those watching. The installation used a combination of motion sensors, surround sound and seamless projections to create a unique, open-air immersive experience. Players could pick up a regular tennis racket, step into the game and begin playing straight away - with little need for instruction or obvious technology. After completing their game, players could then send themselves a video capture of the experience to an email address for sharing on their preferred social channels. Famous commentator Craig Willis provided the voice-over to guide players, give encouragement and further capture the message of the ANZ campaign - ‘keep moving’.

Over the course of the 13 day Australian Open tournament, patrons played the ANZ Breakpoint experience over 6,700 times - the activation in full usage from opening to closing hours. Players were awarded with unique video captures of their experience – with 75% of players requesting their video via email to share on their social channels.

ANZ Breakpoint is an immersive, large format interactive game that allows fans to experience the thrill of playing a high energy tennis-themed game in an abstract world of obstacles and achievements.