THE GAS SAVING BURNER

TitleTHE GAS SAVING BURNER
BrandPRAN RFL
Product / ServiceRFL GAS SAVING BURNER
CategoryA04. Early-stage Technology
EntrantGREY BANGLADESH Dhaka, BANGLADESH
Idea Creation GREY BANGLADESH Dhaka, BANGLADESH
Production PRAN PRODUCTION HOUSE Dhaka, BANGLADESH

Credits

Name Company Position
Syed Gousul Alam Grey Advertising Bangladesh Chief Creative Officer
Salahuddin Shahed Grey Advertising Bangladesh Head of Planning / Servicing
Mohammad Akrum Hossain Grey Advertising Bangladesh Creative Director
Muhammad Mustafizur Rahman Khan Grey Advertising Bangladesh Art Director
Waleed K. Rajamiya Grey Advertising Bangladesh Copywriter
Md. Tauhidul Azam Grey Advertising Bangladesh Copywriter
Yousuf Al Mamun Razib Grey Advertising Bangladesh 3D Imaging
Aminullah Bin Mahmood Grey Advertising Bangladesh Senior Visualizer
Masud Parvez Grey Advertising Bangladesh Client Service Director
Rayhan Rahman Grey Advertising Bangladesh Account Manager
Nakib Ahmed Grey Advertising Bangladesh Account Executive
Bitop Das Gupta Grey Advertising Bangladesh Associate Planning Director
Ummiya Rahman Grey Advertising Bangladesh Sr. Planning Manager
Fariha Rashid Grey Advertising Bangladesh Planning Executive

The Campaign

At times abundance leads to wastage and by the time one realizes this, it might lead to scarcity. This is also true for majority households in this country who gets the benefit of cooking gas 24/7. Consumers of these households have the habit of not turning off the gas stove once its work is done, causing unnecessary wastage of country’s natural resource. The intention was to create an exciting experience among the households regarding gas wastage without making them feel guilty. So, the insight taken was - people won’t stop wasting unless they don’t get the chance to waste at all. So, the solution can modify both existing and new stoves with a touch of innovation. The intention was to enhance the ability of a gas stove and give the gas burner an arm to become a gas saver as well.

Creative Execution

RFL Gas Saving Burner, a stove that burns gas and saves it as well! This stove uses a very simple and cost effective mechanism, pressure lever, found everywhere in the local market. A pressure lever is adjusted to the gas pipe and activates the stove fire upon getting the pressure from the cooking utensil. Upon removal of the cooking vessel, the lever stops the gas flow. RFL has created the prototype that has worked without any error and is ready for commercial production and usage. The pressure lever can be implemented in existing stoves or if required one can purchase a new ‘RFL Gas Saving Burner’.

RFL Gas Saving Burner is now at pre-production phase and the innovation has immense potential to save the indigenous resource once it hits the market commercially. There are around 850,000 fixed gas connections in the household sector. According to a hypothesis, a single household uses approximately 9 cubic feet gas in an hour. Now that if the mechanism saves gas even for an hour in these 850,000 houses each day, imagine the volume it can save in just a month, let alone a year or the years yet to come.

When it is about innovation, the role of hi-science comes into play, which comes with a cost! This particular innovation identified an unnoticed wastage problem that was using up country’s natural resource. It used the simplest form of science. A science that existed in every country, but none could see its usage in this particular form. A pressure lever adjusted to the gas pipe activates the stove fire upon getting the pressure from the cooking utensil. Upon removal of the cooking vessel the lever stops the gas flow. Hence a stove that burns can also save itself from wastage automatically.

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