| Title | TWINKLE!!TWINKLE!! |
| Brand | MORI BUILDING |
| Product / Service | ROPPINGI HILLS BALLOOMINATION "TWINKLE!! TWINKLE!!" |
| Category | A02. Applied Innovation |
| Entrant | HAKUHODO PRODUCT'S Tokyo, JAPAN |
| Idea Creation | HAKUHODO PRODUCT'S Tokyo, JAPAN |
| Production | HAKUHODO PRODUCT'S Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Makiko Chiba | Hakuhodo Inc. | Producer |
| Takashi Hiraki | Hakuhodo Product's Inc. | Producer |
| Yasushi Fujisaki | Hakuhodo Product's Inc. | Producer |
| Takayuki Hino | SIX Inc. | Creative Director |
| Ken Okamuro | Hakuhodo Inc. | Art Director/Designer |
| Keishi Nishiwaki | Hakuhodo Inc. | Designer |
| Koji Nozawa | Hakuhodo Inc. | Copywriter |
| Masanobu Koizumi | Hakuhodo Inc. | Copywriter |
| Junsuk Yoon | Hakuhodo Product's Inc. | Technical Director/Engineer |
| Dan Urai | Hakuhodo Product's Inc. | Interactive Planner/Designer/Engineer |
| Nagomu Kawarai | Hakuhodo Product's Inc. | Hardware Engineer |
| Masato Iguchi | Hakuhodo Product's Inc. | Integrated Producer |
| Mariko Kondo | Hakuhodo Product's Inc. | Integrated Producer |
| Nao Fujishima | Hakuhodo i-studio Inc. | Technical Producer |
| Keigo Nakanishi | MASKMAN Inc. | Director |
| Hideo Matsumoto | RYDEN Inc. | Showtime System Developer |
| Tatsuto Hyogo | RYDEN Inc. | Showtime System Developer |
| Junki Noda | RYDEN Inc. | Showtime Editor |
| Yuhei Yasuda | RYDEN Inc. | Showtime Editor |
| AgIC Inc. | AgIC Inc. | Partner |
| Emily's Balloon Inc. | Emily's Balloon Inc. | Partner |
| WHITELIGHT.Ltd | WHITELIGHT.Ltd | Music |
Is it possible to let customers take home the warm light of Christmas that does not end in this town? We want to deliver a new Christmas illumination spreading throughout Tokyo. We holistically planned and designed a new illumination experience by using silver nano-particle ink which passes electricity.
01 Tree We inserted 25 kinds of circuits of different designs into the transparent film in about 250 balloons. And with those balloons, we made a 9-meter-christmas tree. 02 touchable snowman Snowman which changes the expression when touched. 03 A Christmas card that lights up by drawing a tree. We ask kids to draw a tree with a silver nano-particle ink pen. It is a mechanism that the star of the apex shines by connecting plus and minus. When the card is closed and a snowman is pressed, the Hills Christmas tree also lights up. 04 Piece of Balloomination that can take home. It was an idea that we would like people to take some of the Christmas tree back home so that we developed a balloon that Christmas motifs shine in the middle of a balloon. We distributed 5000 pieces free for Christmas. The city was colored with balloons of illumination, and the light spread throughout Tokyo. 05 POP We unified the inside of the hall and outdoor advertisement and produced key graphic with this Christmas tree as a motif. We designed the tree, letters, icons to shine by using silver nano-particle ink for POP and decoration as well.
From this many plans, we were able to achieve the most number of customer in the past 15 years and the sales of commercial facilities. It became a hot topic on social networks so that many customers who wanted to get this balloon appeared. About 7 million people visited during this event, and most of these people had a nice time with balloons of illumination. Many people took balloons of illumination home.
Characteristics of silver nano-particle ink are easy to make circuits freely, such as inkjet printing, drawing with pen and so on. We succeeded in reducing production period, cost reduction, and extreme weight reduction by using the ink. We holistically planned and designed a new illumination experience by using silver nano-particle ink which passes electricity.