Title Brand Product / Service Entrant Company Location Production Company Location Award
B09 Corporate Image & Sponsorship
SMARTPHONE TAP DANCE
NTT DOCOMO, INC. / CORPORATE
TOKYU AGENCY Tokyo JAPAN TAIYO KIKAKU Tokyo JAPAN
C02 Branded Content & Entertainment Film
“WAITING4U -LET YOU MOFU MOFU-”
AKITA INU TOURISM / MOFU MOFU?DOGS
DENTSU INC. Tokyo JAPAN TAIYO KIKAKU Tokyo JAPAN
A13 Corporate Social Responsibility
DICK THE DOG
MTV STAYING ALIVE FOUNDATION / MTV STAYING ALIVE FOUNDATION
OGILVY & MATHER HONG KONG HONG KONG DIVISION Paris / MATHEMATIC Paris FRANCE
Short List
B08 Financial Products & Services, Commercial Public Services, B2B Products & Services
LIMITED SUN
CHAILEASE ENERGY / SOLAR ENERGY
J. WALTER THOMPSON TAIWAN Taipei City CHINESE TAIPEI DN PRODUCTION Taipei CHINESE TAIPEI
A02 Drinks
SLOTH
KHMER BREWERY LTD. / WURKZ
BBDO BANGKOK THAILAND
B11 Public Sector
SPEED BLINDS YOU
THAI HEALTH PROMOTION FOUNDATION / ROAD SAFETY CAMPAIGN
BBDO BANGKOK THAILAND PHENOMENA Bangkok THAILAND
B07 Media & Publications
100 MEAT KARUTA
SHIZUOKA BROADCASTING SYSTEM / TV PROGRAM PROMO
I&S BBDO Tokyo JAPAN
Bronze Spike
B03 Fast Moving Consumer Goods
LIVE LONG TOGETHER
OROGIO / OROGIO WRIST-WATCH
I&S BBDO Tokyo JAPAN
C01 Viral Film
18-YEAR-OLD GRANDPA
MARS JAPAN / KAL KAN WHISKAS
I&S BBDO Tokyo JAPAN
A07 Travel, Transport & Leisure
DEBATE
DAINIK JAGRAN / JAGRAN FILM FESTIVAL
McCANN INDIA Mumbai INDIA RED ICE FILMS Mumbai INDIA
B04 Durable Consumer Goods
#HUSBAND'S SECRET MESSAGE
BENQ / HOME PROJECTOR
BBDO TAIWAN Taipei City CHINESE TAIPEI
A04 Durable Consumer Goods
SAKURA HEALTH CHECKUP
SAKURA / SAKURA SAFETY INSPECTION 4.0
BBDO TAIWAN Taipei City CHINESE TAIPEI
B02 Drinks
HEALTHY V-LINE DANCING PROJECT
KWANGDONG PHARMACEUTICAL / KWANGDONG CORNSILK TEA
TBWA\KOREA Seoul SOUTH KOREA BIGINSQUARE Seoul SOUTH KOREA
A03 Fast Moving Consumer Goods
BARBELL
TOAGOSEI CO.,LTD. / ARON ALPHA
ADEX NIHON KEIZAI ADVERTISING CO.,LTD. Tokyo JAPAN DANCE NOT ACT Tokyo JAPAN
B06 Travel, Leisure, Retail, Restaurants & Fast Food Chains
JAPAN - WHERE TRADITION MEETS THE FUTURE
JAPAN NATIONAL TOURISM ORGANIZATION / VISIT JAPAN
ENJIN Tokyo JAPAN KIRAMEKI Tokyo JAPAN
C05 360° / VR Film
LIVE FOR YOU
NTT DOCOMO / DRAGON ASH
ENJIN Tokyo JAPAN EPOCH Tokyo JAPAN
B05 Cars & Automotive Products & Services
THE PROFESSIONAL OF JAPAN
NISSAN MOTOR CO.,LTD. / NV350 CARAVAN
TBWA\HAKUHODO Tokyo JAPAN PYRAMID FILM Tokyo JAPAN
Silver Spike
B10 Corporate Social Responsibility
UNDISTINGUISHED RESUME
104 JOB BANK / BE A GIVER
SHAPE ADVERTISING Taipei City CHINESE TAIPEI SHAPE ADVERTISING Taipei City CHINESE TAIPEI
Short List
B12 Charities & Non-profit
I HAVE A BEAUTIFUL HEART
LADY RIDGEWAY HOSPITAL / LITTLE HEARTS
TBWA\SRI LANKA Colombo SRI LANKA XTEN Colombo SRI LANKA
Short List
A12 Corporate Image & Sponsorship
TACKLE THE RISK
AIG JAPAN HOLDINGS / ACTIVE CARE
TBWA\HAKUHODO Tokyo JAPAN AOI PRO. INC. Osaki, Tokyo JAPAN
Short List
D01 Use of Film
AWAJIKOKU VR VERCHAN REALITY
MINAMIAWAJI CITY / CITY PROMOTION
DENTSU WEST JAPAN KOBE / DENTSU PUBLIC RELATIONS Tokyo JAPAN KOEI PLANNING, CO. Osaka / ANALOGUE INC. Fukuoka JAPAN
A01 Food
I PROMISE,I'LL ENJOY IT LATER.#1
NISSIN HEALTHCARE FOOD SERVICE CO., LTD. / FOOD
DENTSU INC. Tokyo JAPAN SODA! COMMUNICATIONS Tokyo JAPAN
A06 Retail, e-Commerce, Restaurants & Fast Food Chains
TROLLEY
ALDI AUSTRALIA / ALDI AUSTRALIA - MASTERBRAND CAMPAIGN
BMF ADVERTISING Sydney AUSTRALIA THE SWEET SHOP Sydney / ARC EDIT Sydney AUSTRALIA
C03 Screens & Events
MÉNAGE À TETRIS
TEDXSYDNEY / TEDXSYDNEY FILM PROGRAM 2017
BMF ADVERTISING Sydney AUSTRALIA VANDAL Sydney / VANDAL Sydney AUSTRALIA
A05 Cars & Automotive Products & Services
YANASE MIRROR
YANASE / CAR DEALER/CAR MAINTENANCE SERVICE
DENTSU INC. Tokyo JAPAN TCJ Tokyo JAPAN
C04 Micro-film
MERCEDES-BENZ INSTADRIVE
MERCEDES-BENZ MALAYSIA / C-CLASS
BBDO MALAYSIA Kuala Lumpur MALAYSIA BBDO MALAYSIA Kuala Lumpur / VRX LABS Kuala Lumpur MALAYSIA
A10 B2B Products & Services
KEY
ZENHOREN / RENTAL GUARANTEE SERVICE
DENTSU OKINAWA / DENTSU KANSAI TOKYO ROOM JAPAN CMC.LTD. Naha-city JAPAN
Short List
B01 Food
BEHIND THE SCENE
SMILE BULL MARKETING / HISO INSECT SNACKS
GREYNJ UNITED Bangkok THAILAND PHENOMENA Bangkok THAILAND
A09 Financial Products & Services
POWER WALK
TD AMERITRADE SINGAPORE PTE LTD / BROKERAGE SERVICES
HAVAS SINGAPORE SINGAPORE THE SWEET SHOP Bangkok / SONG ZU SINGAPORE Singapore THAILAND / SINGAPORE
A14 Public Sector
EVERY SPEED HAS A CONSEQUENCE
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA FINCH Melbourne AUSTRALIA
Silver Spike
A15 Charities & Non-profit
THE HOLD
PARKINSON'S NSW / PARKINSON'S DISEASE
J. WALTER THOMPSON Sydney AUSTRALIA FILMGRAPHICS ENTERTAINMENT Sydney AUSTRALIA
Short List
A08 Media & Publications
DRAGONBOAT LADY
TELEVISION SAITAMA / CORPORATE
DENTSU INC. Tokyo JAPAN PICT Tokyo JAPAN
A11 Commercial Public Services
JEMENA "SCORCHY"
JEMENA / GAS
BWM DENTSU Sydney AUSTRALIA SCOUNDREL Sydney / BLOCKHEAD VFX Sydney AUSTRALIA
A08 Media & Publications
THE MASS-MEDIA BROTHERS
THE SHIZUOKA SHIMBUN AND SHIZUOKA BROADCASTING SYSTEM / CORPORATE ADVERTISING
DENTSU INC. Tokyo JAPAN SPOON Tokyo JAPAN
D01 Use of Film
SLICE OF LIFE
RIDE ON EXPRESS CO.,LTD. / GIN NO SARA
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo JAPAN
A14 Public Sector
RAT'S TALE
NZ TRANSPORT AGENCY / NZ TRANSPORT AGENCY
CLEMENGER BBDO | TOUCHCAST Wellington NEW ZEALAND FINCH Auckland NEW ZEALAND
A15 Charities & Non-profit
THE GIRL IN THE MASK
OPERATION SMILE / NOM-PROFIT
CHEIL WORLDWIDE Beijing CHINA QUAD PRODUCTIONS Paris / P.I.G. CHINA Shanghai FRANCE / CHINA
Short List
A09 Financial Products & Services
INTERNAL DIALOGUE
UNION BANK / UNION BANK CREDIT CARD
DENTSU TAIWAN Taipei City / DENTSU TAIWAN Taipei City CHINESE TAIPEI DENTSU TAIWAN Taipei City CHINESE TAIPEI
C03 Screens & Events
CHA-LI-WON PRESENTS A DAY IN THE OFFICE
UNI PRESENT / UNI CHA-LI-WON TEA DRINKS
ADK TAIWAN Taipei City CHINESE TAIPEI INNOVATE FILMS Taipei City CHINESE TAIPEI
B01 Food
GO SO BIG
MONDE NISSIN (THAILAND) CO., LTD / PECKISH
STORYTELLER BANGKOK Bangkok THAILAND
Bronze Spike
B07 Media & Publications
GRAVITY CAT
SONY INTERACTIVE ENTERTAINMENT INC. / GRAVITY DAZE 2
HAKUHODO INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Gold Spike
A10 B2B Products & Services
WRIGGLE
ZENHOREN / RENTAL GUARANTEE SERVICE
DENTSU KANSAI TOKYO ROOM / DENTSU KANSAI TOKYO ROOM JAPAN CMC.LTD. Naha-city JAPAN
B10 Corporate Social Responsibility
BALIK CAMPING
SAMSUNG / PUBLIC SERVICE
CHEIL WORLDWIDE Kuala Lumpur MALAYSIA THE COMMONIST BANGKOK / REAL TIME STUDIOS Petaling Jaya THAILAND / MALAYSIA
A07 Travel, Transport & Leisure
PUTTING THE 'ROID IN ANDROID
SPORTSBET / SPORTS ONLINE BETTING ANDROID APP
BMF ADVERTISING Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney / HECKLER Sydney AUSTRALIA
A05 Cars & Automotive Products & Services
BUBBLEPACK TOWN
OKAYAMA TOYOPET CO.,LTD. / TRAFFIC SAFETY AWARENESS
TYO INC. Tokyo / DAIICHI AGENCY CO.,LTD. Okayama JAPAN TYO INC. Tokyo / ROUTE & ASSOCIATES CO.,LTD. Okayama JAPAN
A06 Retail, e-Commerce, Restaurants & Fast Food Chains
PASTA SAUCE
ALDI AUSTRALIA / ALDI AUSTRALIA - MASTERBRAND CAMPAIGN
BMF ADVERTISING Sydney AUSTRALIA THE SWEET SHOP Sydney / ARC EDIT Sydney AUSTRALIA
A01 Food
I PROMISE,I'LL ENJOY IT LATER.#2
NISSIN HEALTHCARE FOOD SERVICE CO., LTD. / FOOD
DENTSU INC. Tokyo JAPAN SODA! COMMUNICATIONS Tokyo JAPAN
C01 Viral Film
SNAPCHAT BUG
SMART COMMUNICATIONS INC. / SMART COMMUNICATIONS INC.
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES HOW'S EVERYTHING Makati City THE PHILIPPINES
A03 Fast Moving Consumer Goods
THE GREAT ESCAPE
ISEUL / MULTIVITAMIN & MINERALS SERUM
GENERIC CODE Shanghai CHINA PARTNERSHIP PICTURES Prague / UPP Prague CZECH REPUBLIC
B02 Drinks
FACTORY
ELOVI VIETNAM / KOSHI BROWN RICE MILK
DINOSAUR VIETNAM Ho Chi Minh City VIETNAM PLAN A Ho Chi Minh City VIETNAM