| Title | DAVE |
| Brand | ALDI AUSTRALIA |
| Product / Service | ALDI AUSTRALIA - MASTERBRAND CAMPAIGN |
| Category | A06. Retail, e-Commerce, Restaurants & Fast Food Chains |
| Entrant | BMF ADVERTISING Sydney, AUSTRALIA |
| Idea Creation | BMF ADVERTISING Sydney, AUSTRALIA |
| Production | THE SWEET SHOP Sydney, AUSTRALIA |
| Production 2 | ARC EDIT Sydney, AUSTRALIA |
| Production 3 | ALT.VFX Sydney, AUSTRALIA |
| Production 4 | RUMBLE STUDIOS Sydney, AUSTRALIA |
| Production 5 | LEVEL TWO MUSIC Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Cam Blackley | BMF | Executive Creative Director |
| Alex Derwin | BMF | Creative Director |
| Rosita Rawnsley - Mason | BMF | Associate Creative Director |
| Nadia Ahmad | BMF | Art Director |
| Tom Johnson | BMF | Copywirter |
| Millicent Malcolm | BMF | Copywriter |
| Matthew Hughes | BMF | Designer |
| Christina Aventi | BMF | Executive Planning Director |
| Hugh Munro | BMF | Head of Planning |
| Stephen McArdle | BMF | Managing Director |
| Toby Hussey | BMF | Group Account Director |
| Hayley Basham | BMF | Account Director |
| Jenny Lee-Archer | BMF | Head of TV |
| Dantie Van der Merwe | BMF | Art Director |
| Steve Ayson | The Sweet Shop | Director |
| Cindy Kavanagh | The Sweet Shop | Producer |
| Loren Bradley | The Sweet Shop | Executive Producer |
| Edward Pontifex | The Sweet Shop | Executive Producer |
| Wilf Sweetland | The Sweet Shop | Managing Partner |
| Peter Sciberras | Arc Edit | Editor |
| Germain McMicking | N/A | DoP |
As part of the Good Different brand platform ALDI launched a 30-second TV ad to tell Australians that - good or bad - their opinions matter. The ad stars Dave - a man of few words and even fewer superlatives. When Dave says something is ‘not bad’ the world knows that it is in fact incredible.