ARCHIMEDES TRAJANO

Silver Spike
TitleARCHIMEDES TRAJANO
BrandTHE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
Product / ServiceTHE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
CategoryB12. Charities & Non-profit
EntrantTBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Idea Creation TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Production HOW'S EVERYTHING Makati City, THE PHILIPPINES

Credits

Name Company Position
Melvin M. Mangada TBWA\SANTIAGO MANGADA PUNO Executive Creative Director
Melvin M. Mangada TBWA\SANTIAGO MANGADA PUNO Chief Creative Officer
Bryan S. Siy TBWA\SANTIAGO MANGADA PUNO Creative Director
Bryan S. Siy TBWA\SANTIAGO MANGADA PUNO Copywriter
Melvin M. Mangada TBWA\SANTIAGO MANGADA PUNO Art Director
Sunny Lucero TBWA\SANTIAGO MANGADA PUNO Agency Producer
Emilie Batard TBWA\SANTIAGO MANGADA PUNO Director
Kiko de Dios TBWA\SANTIAGO MANGADA PUNO Editor
Luis Alcantara TBWA\SANTIAGO MANGADA PUNO Sound designer
Hann Marcelino TBWA\SANTIAGO MANGADA PUNO Camera/Assistant Director
Nolan Fabular TBWA\SANTIAGO MANGADA PUNO Associate Creative Director \ Post Supervisor

Brief Explanation

Martial Law is the darkest chapter in Philippine history. Thousands of young men and women were abducted and killed. But the Millennials in the Philippines, comprising 46% of the voting population, know nothing about it. Because they were not born yet when it happened. And their school textbooks omitted facts about human rights violation during Martial Law. So history will not repeat itself, Campaign Against the Return of the Marcoses to Malacañang (CARMMA), needed to educate the Millennial. We told the stories of young people killed during Martial Law, to petition the government to revise the textbooks and include historical truths about the atrocities during Ferdinand Marcos regime. We brought back from the dead a victim of Martial Law to tell his story. His name is Archimedes Trajano, a 21-year old young man who was abducted, tortured and killed in 1977.

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