Title | ARCHIMEDES TRAJANO |
Brand | THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA |
Product / Service | THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA |
Category | B12. Charities & Non-profit |
Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Idea Creation | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Production | HOW'S EVERYTHING Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Melvin M. Mangada | TBWA\SANTIAGO MANGADA PUNO | Executive Creative Director |
Melvin M. Mangada | TBWA\SANTIAGO MANGADA PUNO | Chief Creative Officer |
Bryan S. Siy | TBWA\SANTIAGO MANGADA PUNO | Creative Director |
Bryan S. Siy | TBWA\SANTIAGO MANGADA PUNO | Copywriter |
Melvin M. Mangada | TBWA\SANTIAGO MANGADA PUNO | Art Director |
Sunny Lucero | TBWA\SANTIAGO MANGADA PUNO | Agency Producer |
Emilie Batard | TBWA\SANTIAGO MANGADA PUNO | Director |
Kiko de Dios | TBWA\SANTIAGO MANGADA PUNO | Editor |
Luis Alcantara | TBWA\SANTIAGO MANGADA PUNO | Sound designer |
Hann Marcelino | TBWA\SANTIAGO MANGADA PUNO | Camera/Assistant Director |
Nolan Fabular | TBWA\SANTIAGO MANGADA PUNO | Associate Creative Director \ Post Supervisor |
Martial Law is the darkest chapter in Philippine history. Thousands of young men and women were abducted and killed. But the Millennials in the Philippines, comprising 46% of the voting population, know nothing about it. Because they were not born yet when it happened. And their school textbooks omitted facts about human rights violation during Martial Law. So history will not repeat itself, Campaign Against the Return of the Marcoses to MalacaƱang (CARMMA), needed to educate the Millennial. We told the stories of young people killed during Martial Law, to petition the government to revise the textbooks and include historical truths about the atrocities during Ferdinand Marcos regime. We brought back from the dead a victim of Martial Law to tell his story. His name is Archimedes Trajano, a 21-year old young man who was abducted, tortured and killed in 1977.