SCARED

Grand Prix
TitleSCARED
ClientPEDIGREE
Product / ServiceDOG ADOPTION
CategoryA13. Corporate Social Responsibility
2 of 3 Campaign
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Idea Creation COLENSO BBDO Auckland, NEW ZEALAND
Media Placement STARCOM Auckland, NEW ZEALAND
PR IMPACT PR Auckland, NEW ZEALAND
Production EXIT FILMS Auckland, NEW ZEALAND

Brief Explanation

The commercial begins on a hallway at night. We see lightning flash and hear thunder in the distance. The camera moves down the hallway slowly as a deep American Voice Over talks about how scared the little girl would get during storms. As the camera moves into the bedroom the Voice Over reveals that, as a little girl, the girl was never allowed to sleep in Mum’s bed. The camera pulls wide and we see a big dog snuggled up to mum in bed. Cut to an endframe where a picture frame of the grown up kid is knocked over and replaced by a picture of the dog. The young woman has been replaced.

Credits

Name Company Position
Nick Worthington Colenso BBDO Creative Chairman
Andre Sallowicz Colenso BBDO Creative Director
Simon Vicars Colenso BBDO Creative Director
Andre Sallowicz Colenso BBDO Art Director
Simon Vicars Colenso BBDO Copywriter
Ahmad Salim Colenso BBDO Group Business Director
Abbi Barker Colenso BBDO Business Director
Alice Sopwith Colenso BBDO Account Manager
Ed Gunn Colenso BBDO Planner
Paul Gunn Colenso BBDO PR & Activation
Oliver Downs MARS NZ Marketing Director
Cormac van den Hoofdakker MARS NZ Marketing Manager - Pet
Maria Granados MARS NZ BRAND MANAGER – DOG & SPECIALTY
Mark Delvin Impact PR Director
Tim Freeman Colenso BBDO Experience Design Director
Will Thorrat Colenso BBDO Digital Producer
Dean Pomfrett Colenso BBDO Design Director
Craig Thompson Colenso BBDO User Experience Architect
David Arcus Colenso BBDO Lead Developer
Alex Krivenko Colenso BBDO Front-end Developer
Emma Tait Colenso BBDO Senior Product and Experience
Serena Fountain-Jones Colenso BBDO Senior Producer
Will Bailey Colenso BBDO Photographer
Jodi Davis Colenso BBDO Senior Mac Op
Reks Kok Colenso BBDO Retoucher
Jen Storey Colenso BBDO Head of Broadcast
Declan Cahill Exit Films Production Company Producer
Adam Gunser Exit Films Director
Pete Ritchie n/a Colourist