THE LAB - THE MENU - FINDING INSPIRATION IN YOUR OTHER SENSES

TitleTHE LAB - THE MENU - FINDING INSPIRATION IN YOUR OTHER SENSES
BrandCANON AUSTRALIA
Product / ServiceCANON BRAND
CategoryC02. Branded Content & Entertainment Film
EntrantTHE OTTO EMPIRE South Melbourne, AUSTRALIA
Idea Creation LEO BURNETT SYDNEY, AUSTRALIA
Production THE OTTO EMPIRE South Melbourne, AUSTRALIA

Credits

Name Company Position
Prad Sen The OTTO Empire Director
Jo de Fina The OTTO Empire Executive Producer
Peter Kearney The OTTO Empire Producer
Bernard Winter The OTTO Empire Director of Photography
Ben Zemanek White Chocolate Editor
Chris Grocott White Chocolate Post Production - EP/Owner
Marcus Timpson White Chocolate Colorist
Vince Lagana Leo Burnett Sydney ECD
Grant MacAloon Leo Burnett Sydney ECD
Kieran Ots Leo Burnett Sydney Creative Director
Dave Varney Leo Burnett Sydney Senior Art Director
Francesco Piazzoni Leo Burnett Sydney Producer
Jonny Bucknall Leo Burnett Sydney Group Business Director
Natalie Tay-Uceda Leo Burnett Sydney Senior Account Director

Brief Explanation

A look at Australian's social media feeds will tell most that food photography is one of Australia's favourite indulgences - mirroring a passion for everything that looks great and tastes even better. Flipping this on its head, what would happen if food photography featured everything but the food itself? Relying on just taste and texture, how would this look in a single frame? This is the theme of the latest instalment of Canon's The Lab series, which aims to shift creative thinking behind the lens. The latest episode, titled The Lab - Menu, sees three photographers challenged to create images inspired by a blind tasting experience at acclaimed Sydney restaurant Automata - with none other than founder and head chef, Clayton Wells.

Links
Video URL