| Title | THE LAB - THE MENU - FINDING INSPIRATION IN YOUR OTHER SENSES |
| Brand | CANON AUSTRALIA |
| Product / Service | CANON BRAND |
| Category | C02. Branded Content & Entertainment Film |
| Entrant | THE OTTO EMPIRE South Melbourne, AUSTRALIA |
| Idea Creation | LEO BURNETT SYDNEY, AUSTRALIA |
| Production | THE OTTO EMPIRE South Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Prad Sen | The OTTO Empire | Director |
| Jo de Fina | The OTTO Empire | Executive Producer |
| Peter Kearney | The OTTO Empire | Producer |
| Bernard Winter | The OTTO Empire | Director of Photography |
| Ben Zemanek | White Chocolate | Editor |
| Chris Grocott | White Chocolate | Post Production - EP/Owner |
| Marcus Timpson | White Chocolate | Colorist |
| Vince Lagana | Leo Burnett Sydney | ECD |
| Grant MacAloon | Leo Burnett Sydney | ECD |
| Kieran Ots | Leo Burnett Sydney | Creative Director |
| Dave Varney | Leo Burnett Sydney | Senior Art Director |
| Francesco Piazzoni | Leo Burnett Sydney | Producer |
| Jonny Bucknall | Leo Burnett Sydney | Group Business Director |
| Natalie Tay-Uceda | Leo Burnett Sydney | Senior Account Director |
A look at Australian's social media feeds will tell most that food photography is one of Australia's favourite indulgences - mirroring a passion for everything that looks great and tastes even better. Flipping this on its head, what would happen if food photography featured everything but the food itself? Relying on just taste and texture, how would this look in a single frame? This is the theme of the latest instalment of Canon's The Lab series, which aims to shift creative thinking behind the lens. The latest episode, titled The Lab - Menu, sees three photographers challenged to create images inspired by a blind tasting experience at acclaimed Sydney restaurant Automata - with none other than founder and head chef, Clayton Wells.