| Title | THE GREAT ESCAPE |
| Brand | ISEUL |
| Product / Service | MULTIVITAMIN & MINERALS SERUM |
| Category | A03. Fast Moving Consumer Goods |
| Entrant | GENERIC CODE Shanghai, CHINA |
| Idea Creation | GENERIC CODE Shanghai, CHINA |
| Production | PARTNERSHIP PICTURES Prague, CZECH REPUBLIC |
| Production 2 | UPP Prague, CZECH REPUBLIC |
| Production 3 | SOUNDSQUARE Prague, CZECH REPUBLIC |
| Name | Company | Position |
|---|---|---|
| Kevin Lee | GENERIC CODE | Creative Director |
| Kien Lim | GENERIC CODE | Managing Director |
| Weeling Lim | GENERIC CODE | Copywriter |
| Alba Li | GENERIC CODE | Copywriter |
| Jodie Hew | GENERIC CODE | Art Director |
| Shanshan Hu | GENERIC CODE | Art Director |
| Yummy Wong | GENERIC CODE | Account Director |
| Ria Lu | GENERIC CODE | Account Executive |
| Asaf Rosen | GENERIC CODE | Planning Director |
| Iris Zhang | GENERIC CODE | Agency Producer |
| Yu Dian | GENERIC CODE | Art Director |
| Kaiming Wong | GENERIC CODE | Art Director |
| Jakob Strom | PARTNERSHIP PICTURES | Director |
| Andres Rignell | PARTNERSHIP PICTURES | Cinematographer |
| Jakub Malek | PARTNERSHIP PICTURES | Producer |
| Ales Komarek | PARTNERSHIP PICTURES | Producer |
| Petr Stanek | PARTNERSHIP PICTURES | Editor |
| Karel Havlicek | SOUNDSQUARE | Sound Engineer |
| Hans Lundgren | SOUNDSQUARE | Music Artist |
A large force of heavily-armed SWAT police is rushing through the city towards the scene of a bank robbery in play. As the police arrive at the scene, they quickly lay down a siege surrounding the bank and use a smoke gun to try and force the robbers outside. To their surprise a gorgeous woman wearing a gas mask and carrying bags of cash emerges from the bank. Her unexpected angelic appearance completely disarm the entire police force gathered outside, as she effortlessly walks passed the police siege to her getaway car and safely drives off.