UNDISTINGUISHED RESUME

Short List
TitleUNDISTINGUISHED RESUME
Brand104 JOB BANK
Product / ServiceBE A GIVER
CategoryB10. Corporate Social Responsibility
EntrantSHAPE ADVERTISING Taipei City, CHINESE TAIPEI
Idea Creation SHAPE ADVERTISING Taipei City, CHINESE TAIPEI
Production SHAPE ADVERTISING Taipei City, CHINESE TAIPEI

Credits

Name Company Position
Norman Lin Shape Advertising Group Creative Director
Li Ying, Guan Shape Advertising Creative Director
Eason Yu Shape Advertising Art Director
Brandon Chung Shape Advertising Group head
Helen Lyu Shape Advertising Copywriter

Brief Explanation

We invited Ang Lee, the internationally renowned director, and compiled his experience in his youth in the format commonly seen among Taiwanese résumés. From here, we came up with a 33-year-old applicant with a sound educational background yet zero work experience. It came as no surprise for the seven respondents of the senior generation to reject our applicant based on the issues they pointed out. Once the applicant’s true identity is revealed, we have witnessed their shock and reflection. As presented by their natural responses, we have seen the beauty of reflection and thinking, and realizing and leaving their prejudice behind, is willing to give.

Links
Video URL