I AM MUNIANDY

Short List
TitleI AM MUNIANDY
BrandPETRONAS
Product / ServicePETRONAS
CategoryB09. Corporate Image & Sponsorship
EntrantLEO BURNETT Kuala Lumpur, MALAYSIA
Idea Creation LEO BURNETT Kuala Lumpur, MALAYSIA
Production RESERVOIR WORLD Kuala Lumpur, MALAYSIA

Credits

Name Company Position
James Yap Leo Burnett Malaysia Creative Director
Bala Chow Chuan Yean Leo Burnett Malaysia Creative Group Head
Jonathan Lau Leo Burnett Malaysia Art Director
Zaulin Kartini Leo Burnett Malaysia Copywriter
Liyana Effendi Leo Burnett Malaysia Designer
Eswara V. A. N. Sharma, Amelia Peng, Michelle Hor, Fareezan Aziz Leo Burnett Malaysia Servicing Team
Noelle Goh Leo Burnett Malaysia Agency Producer
Ivan Ooi Leo Burnett Malaysia Project Manager
Sheevanniee Radhakrishnan Leo Burnett Malaysia Language Consultant
Ismail Kamarul Reservoir World Sdn Bhd Director
Adrian Lai Reservoir World Sdn Bhd Executive Producer
Bernadette Alexandra Koh Leo Burnett Malaysia Line Producer
Chen Yoke Wah Asia-Pacific Videolab Producer
Hilmy Asia-Pacific Videolab Colorist
Soon Foon Asia-Pacific Videolab Online Artist
Wansuhaila Wan Othman Sonicsoul Productions Producer
Ananth Kumar Sonicsoul Productions Composer

Brief Explanation

About a hundred years ago, the majority of Indians came to Malaya as coolies. Working in the newly opened rubber plantations. Although it has been decades, their low-standing image in society has never left them. Parents of young children still say, “study hard or you’ll end up like the Indian road sweeper”. Sad but true. Malaysian Indians have been stereotyped with words like uneducated, gangster, thief, drug addict and drunks. Although many brands would shy from discussing such taboos in a festive film, we felt that this injustice is exactly the thing we needed to bring to light. After all, Deepavali is a celebration of good triumphing over evil. Light overcoming darkness. The film “I AM MUNIANDY” is about 2 friends who didn’t let misjudgement define them. The final message is that breaking stereotypes and judgement isn’t easy but if we let the light in our hearts be our guide, we will be able to see the good in everyone.

Links
Video URL