I HAVE A BEAUTIFUL HEART

Short List
TitleI HAVE A BEAUTIFUL HEART
BrandLADY RIDGEWAY HOSPITAL
Product / ServiceLITTLE HEARTS
CategoryB12. Charities & Non-profit
EntrantTBWA\SRI LANKA Colombo, SRI LANKA
Idea Creation TBWA\SRI LANKA Colombo, SRI LANKA
Production XTEN Colombo, SRI LANKA

Credits

Name Company Position
Subhash Pinnapola TBWA\Sri Lanka Chief Creative Officer
Sohan Ratnaike TBWA\Sri Lanka Copywriter
Sachithra Gunarathna TBWA\Sri Lanka Art Director
Manoj Dharmawardhane TBWA\Sri Lanka Associate Creative Director
Shakira Riyaz TBWA\Sri Lanka Copywriter
Onila Yasas TBWA\Sri Lanka Art Director
Thilini Abeysiri TBWA\Sri Lanka Graphic Designer
Mohamed Ikram TBWA\Sri Lanka Agency Producer
Nimesha Alvitigala TBWA\Sri Lanka Agency Producer
Prasanna Kithalagama XTEN Productions Producer
Dhammika Rathnayake XTEN Productions Director of Production
Rangana Sinharage XTEN Productions Editor
Roshan Edward XTEN Productions Color Grader
Nadeera Gunasekara XTEN Productions Color Grader
Pasan Liyanage Red Fox World Music

Brief Explanation

We created the short film "I have a beautiful heart" with a compelling plot twist that literally brings to life the plight of children suffering from heart diseases in Sri Lanka. The story-line focuses on a girl who starts walking to join a queue which begins at the hospital. The viewers are left dumbstruck when the girl has to walk miles and miles to reach the end of the queue which extends far and beyond the hospital, even on to the roads. When she finally joins the queue, the viewer realizes that this hypothetical queue represents the plight of children who have to go through a long wait to get treatment for cardiac and other critical illnesses. It taps the inner conscience of people making them realize it’s their help which can end the long wait of these children.

Links
Video URL