TACKLE IN THE CITY

Short List
TitleTACKLE IN THE CITY
BrandAIG JAPAN HOLDINGS
Product / ServiceACTIVE CARE
CategoryB09. Corporate Image & Sponsorship
EntrantTBWA\HAKUHODO Tokyo, JAPAN
Idea Creation TBWA\HAKUHODO Tokyo, JAPAN
Production AOI PRO. INC. Osaki, Tokyo, JAPAN

Credits

Name Company Position
Kazoo Sato TBWA\HAKUHODO Chief Creative Officer
Takahiro Hosoda TBWA\HAKUHODO Senior Creative Director
Hiroshi Yamazaki TBWA\HAKUHODO Copywriter
Keisuke Shimizu TBWA\HAKUHODO Senior Art Director
Yosuke Sugioka TBWA\HAKUHODO Art Director
Kei Tominaga TBWA\HAKUHODO Activation Planner
Tetsuya Umeda TBWA\HAKUHODO Interactive Planner
Kei Kaneko TBWA\HAKUHODO Account Director
Isao Ishii TBWA\HAKUHODO Account Supervisor
Mami Konisho TBWA\HAKUHODO Account Supervisor
Masa Okazaki TBWA\HAKUHODO Planning Director
Keita Kawakatsu TBWA\HAKUHODO Planning Director
Yoku Ishida TBWA\HAKUHODO Strategic Planner
Hisashi Eto Club A Film Director
Shunsuke Nakamura AOI Pro. Producer
Takuma Iso AOI Pro. Producer
Riki Sakai AOI Pro. Producer
Makoto Tominaga AOI Pro. Production Manager
Seigo Yanagita Freelance Production Manager

Brief Explanation

The film opens with group of All Blacks players appearing in Shibuya, one of the most crowded city in Tokyo, out of nowhere. Suddenly, the players starts dashing towards random pedestrians and tackling them to the ground. Onlookers are astonished by this sudden tackle, but as they look closer they realize what comes afterwards. After the tackle, we see shots of truck spinning out of control and crash and a billboard falls to the sidewalk. ALL BLACKS were preventing injuries and accidents from happening, personifying AIG SONPO’s commitment to protect its customers with ACTIVE CARE, risk prevention.

Links
Video URL