EVERYDAY HUTGAECHA

TitleEVERYDAY HUTGAECHA
BrandKWANGDONG PHARMACEUTICAL
Product / ServiceHUTGAECHA
CategoryA02. Drinks
EntrantTBWA\KOREA Seoul, SOUTH KOREA
Idea Creation TBWA\KOREA Seoul, SOUTH KOREA
Production DIRECTOR FILM PRODUCTION Seoul, SOUTH KOREA

Credits

Name Company Position
Hyounwoo Nam TBWA Korea Creative Director
Changho Lee TBWA Korea Copywriter
Nakyeong Jeong TBWA Korea Copywriter
Heejun Shin TBWA Korea Art Director
Jiwoo Park TBWA Korea Copywriter
Hojeong Roh TBWA Korea Account Director
Eunyoung Lee TBWA Korea Account Manager
Minji Hong TBWA Korea Account Executive
Kwangyong Lee TBWA Korea Agency Producer
Keunkoo Lee direkter Film Production Director

Brief Explanation

The film shows how important to keep drinking Hutgaecha betweenwhiles not to make mistake. The situation of making mistake shows with drunken salaryman who comes forward to pay for all bill of his group. After payment, when he regret to pay too much watching receipt, suddenly there sounds Hutgaecha-man singing from the ceiling. Hutgaecha-man appears from the stovepipe and keep singing embracing the message “Do not regret, but just keep drinking Hutgaecha to avoid your mistake when drunken”. Hutgaecha-man recommends Hutgaecha to the salaryman, and the film ends with both of them drinking Hutgaecha.