Title | EVERYDAY HUTGAECHA |
Brand | KWANGDONG PHARMACEUTICAL |
Product / Service | HUTGAECHA |
Category | A02. Drinks |
Entrant | TBWA\KOREA Seoul, SOUTH KOREA |
Idea Creation | TBWA\KOREA Seoul, SOUTH KOREA |
Production | DIRECTOR FILM PRODUCTION Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Hyounwoo Nam | TBWA Korea | Creative Director |
Changho Lee | TBWA Korea | Copywriter |
Nakyeong Jeong | TBWA Korea | Copywriter |
Heejun Shin | TBWA Korea | Art Director |
Jiwoo Park | TBWA Korea | Copywriter |
Hojeong Roh | TBWA Korea | Account Director |
Eunyoung Lee | TBWA Korea | Account Manager |
Minji Hong | TBWA Korea | Account Executive |
Kwangyong Lee | TBWA Korea | Agency Producer |
Keunkoo Lee | direkter Film Production | Director |
The film shows how important to keep drinking Hutgaecha betweenwhiles not to make mistake. The situation of making mistake shows with drunken salaryman who comes forward to pay for all bill of his group. After payment, when he regret to pay too much watching receipt, suddenly there sounds Hutgaecha-man singing from the ceiling. Hutgaecha-man appears from the stovepipe and keep singing embracing the message “Do not regret, but just keep drinking Hutgaecha to avoid your mistake when drunken”. Hutgaecha-man recommends Hutgaecha to the salaryman, and the film ends with both of them drinking Hutgaecha.