HEALTHY V-LINE DANCING PROJECT

TitleHEALTHY V-LINE DANCING PROJECT
BrandKWANGDONG PHARMACEUTICAL
Product / ServiceKWANGDONG CORNSILK TEA
CategoryB02. Drinks
EntrantTBWA\KOREA Seoul, SOUTH KOREA
Idea Creation TBWA\KOREA Seoul, SOUTH KOREA
Production BIGINSQUARE Seoul, SOUTH KOREA

Credits

Name Company Position
JaeSeung Pi TBWA KOREA Creative Director
SeiHee Kim TBWA Korea Senior Copywriter
Incheol Choi TBWA Korea Art Director
JaeHeung Park TBWA Korea Art Director
YuMi Sul TBWA Korea Account Director
TaeHyun Kim TBWA Korea Account Manager
SeokHyun Joo TBWA Korea Account Executive

Brief Explanation

The film shows a shortened version of the dance performance, which is the outcome of the IMC campaign that features 100 female participants to practice and perform as a group. Led by the famous director, Suejin Kang, the dance takes place in various venues in Seoul. The voice-over reveals the message of the film by narrating that real beauty comes from healthiness and that it can obtained by anyone. The film then closes by revealing the brand/product.

Links
Video URL