| Title | 24HOURS OF GRAM RELAY MEDIA ART |
| Brand | LG ELECTRONICS |
| Product / Service | LG GRAM |
| Category | C01. Viral Film |
| Entrant | DIRECTORS COMPANY Seoul, SOUTH KOREA |
| Idea Creation | DIRECTORS COMPANY Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Lee Sangyubb | Directors Company | Account Executive |
| Yu Hana | Directors Company | Account Executive |
| Lee Zoohwan | Directors Company | Executive Creative Director |
| Choi Seunghyeok | Directors Company | Creative Director |
| Heo Hun | Directors Company | Copy Writer |
| Sun Suyeon | Directors Company | Copy Writer |
| Shin Yuran | Directors Company | Producer |
| Kim Myeonggyu | Directors Company | Art director |
| Won Cheonghyang | Directors Company | Art director |
| Eom Jimin | Directors Company | Art director |
| Kim Hyojin | Directors Company | Copy Writer |
| Kim Kyeongwon | Directorscompany | Chief Account Executive |
This campaign’s purpose was mostly about how can we show the LG gram’s increased battery capacity to customers directly and clearly. An animation production challenges for 24 hours without additional power charge with one single gram lap top. And, we decided to use basic windows tools which are people usually use as like the MS office program and paint, memo something like that to show the ability of LG gram’s battery capacity. 5 artists, relay drawing, without charger, for 24 hours. It was the digital art project. We tried to show it to customers without any editing and people really loved it.