SENIOR TO SENIOR CARE

Bronze Spike
TitleSENIOR TO SENIOR CARE
BrandUNI 7-11 CSR
Product / ServiceUNI 7-11 CSR CAMPAIGN
CategoryB10. Corporate Social Responsibility
EntrantADK TAIWAN Taipei City, CHINESE TAIPEI
Idea Creation ADK TAIWAN Taipei City, CHINESE TAIPEI
Production INNOVATE FILMS Taipei City, CHINESE TAIPEI

Credits

Name Company Position
Richard Yu ADK TAIWAN Chief Creative Officer
Kurt Lin ADK TAIWAN Group Creative Director
Maya Yang ADK TAIWAN Copywriter
Ghost Liu ADK TAIWAN Art Director
Hugo Tsai ADK TAIWAN Agency Producer
Mulder Shen Free Director

Brief Explanation

In a senior to senior care family for the dementia care, the work exhausts the caregiver and get to cycle every day. The Senior caregivers work usually requires up to 24 hours a day without a break, they have to deal with many situations. It is truly a challenging work, even for young people, however, it happened on the senior caregiver in the real life, how can they stand this heavy work…

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